This Is How And Why Being Direct Flat Out Works!
How many times, (say) just within the last 60 days or so.Have you seen a written (think) magazine advertisement. Or a 60-120 second TV commercial, where some unknown actor or actress.
Is promoting a product or service. Pretty routine, correct? Absolutely.On the other hand, take the same TV or local newspaper ad.
And now, either a local or nationally/ Internationally recognized celebrity of some kind, is promoting the exact same products or services.
And what tends to happen to the overall response rates.Bingo. They go north (up), do they not? Absolutely. So ‘what’ if anything, does this have to do with you, now or in the immediate future? You so skeptically ask. Very simply.
Learning ‘how’ being direct. Will help you or your major competitors, be or become way more profitable. Faster.Both now and in the immediate future.Here’s how and why.
Does Virtual Or The Real World Work Better For You?
Here’s what I mean. imagine a huge commercial building, with at least 15 stories. And four of the 15 stories, is filed with state workers. And each of these three dedicated floors, has a total of 125 workers each.
Or 375 for all three floors. And 275 of these total workers, are women, who work for the county or state in some capacity. And their ages vary, from 18- 62. Which also means.
Some of them are:
1.) Happily married young women.
2.) Some are happily married, middle aged women.
3.) Some are happily single, and just starting out.
4.) Some live with their significant other.
5.) Some happily, recently separated or happily divorced.
6.) Some are happy single Moms.
7.) Others don’t currently have kids, and have no immediate plans to have any children.
8.) Others are grand parents, who are either weeks or months away from retirement etc.
Here’s the overall point. All 275 or X number of women. Currently know at least 25 other local women, right? Absolutely. So instead of going the round about way, of trying to sell/promote, your high end women-s perfume.
You know the one I’m referring to, right? It’s your mid level, 64 oz. bottle, which normally retails for $650 dollars a bottle.Granted, on the surface, probably 99% of those women, aren’t willing to spend that kind of money, even for an extremely great smelling perfume, like that, right? Agreed.
( A Side: But extremely important marketing observation. Based on the short list just presented. Are you starting to appreciate, ‘how’ and why you definitely should segment your various lists? I sincerely hope so.
Case in point, would you send women (or men!) with no kids, the same type of email promotions? As you would, a man or woman, who has no kids.)
You Can Definitely Influence The Many By Initially Influencing The Few!
However. They’d probably, be more than willing, for you or your major competitor(s), to ethically bribe them, by offering them, for an extremely limited time.
To drag a friend with them, to your primary or single location store. Whose at least 18.And just for doing so, get a free 32 oz. sample, (while supplies last.) And they get to sample 3 or 4 of them.
And choose whichever one they prefer. However, simply for entering your monthly free drawing. In other words, joining your opt in email/mobile marketing list.
They automatically get a chance to win, a 64 oz. bottle, of one of your most popular, mid level selling fragrances.Which normally retails for at least $575 dollars per bottle.Say what?
Being Direct Can And Will Mean a Lot Of Different Things To Your Ideal Prospects And Customers!
Here’s the other, incredibly simple part of your overall lead generation strategy.Which a staggering 99% of your major competitors, will never see or probably ever think of.
And this incredibly simple marketing strategy, will easily increase your long term, back end profits, for literally pennies on the dollar.On these two sided, gift certificate/discount coupons.
On side (B.) of your extremely time sensitive discount card/gift certificate or flyer! You inform the card holder, simply by dragging two semi qualified quests with them, who are at least 18. Before the expiration date.
The gift certificate holder, automatically gets to upgrade, and purchase, one of your most popular, $575 dollar bottles of perfume. And only spend $200 or X number of dollars.Huh?
If You’re Gonna Build An Army Of Goodwill Ambassadors You Gotta Give Them A Reason To Be And Stay Excited!
Right? No doubt. (And just as a quick side not.For you guys wondering out loud, ‘Why’ there’s a picture of men-s clothing, as the featured image. Yet the vast majority of this particular post targets women? In part two, you’ll be practically 100% of the focus, okay?)
This is being done, to hopefully demonstrate, ‘how to’ effectively use these proven marketing strategies or tactics.No matter which particular sex your products or services, happen to be targeting.
No then, back to our hypothetical marketing example. Here’s he overall point. When these 275 or whatever the actual number of female state workers happens to be. First of all. They’ll be interacting, with other females in different parts of these 15 story, commercial office building, correct? Bingo!
Which means, unlike a fancy Madison Avenue type ad,which airs on prime time radio, TV or a glamorous women-s magazine.
Other local women, will be exposed first hand, up and close, to some of your best smelling fragrances.
You Don’t Need To Constantly Spend Or Waste A Fortune On Outrageously Expensive Advertising Campaigns! (When Your Marketing Strategies Are Giving You Direct Access To Your Ideal Target Audience!)
These enthusiastic goodwill ambassadors, will be constantly, texting, phoning, posting both pictures and videos, all over their social media accounts, right? You’d better hurry up and know it.
They’ll constantly be talking to their Mom, Mother in law, other co-workers, female supervisors. Their sister(s), possibly their sister in laws.Neighbors, brothers wife or his girlfriend, or his live in significant other etc.
The female employees who work in the coffee shop in the lobby etc.Think about all those constant exposures.
Can you really put a price tag on it? And since the extremely marketing savvy,cosmetic distributor, already knows, their ideal female customer, has a total lifetime customer value, of somewhere between, $650-$6,500 dollars.
Give or take, over the next five to seven year period.They’re only too glad, to ethically bribe, their most loyal customers.Makes sense, right? Agreed. Coming up shortly in parts two & three.
You’ll ‘discover’ at least three more, rarely revealed reasons ‘why’ being direct. Is definitely, one of your most potentially profitable marketing methods.
Don’t Look Now But Untapped Marketing Opportunity Is Definitely Knocking!
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business,product or service in the next 30 days or less!
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