This Is How A Really Simple Brand Promotion Strategy Can Lead To Some Major Gross Profits!
No doubt some of your current and future major competitors have no problem whatsoever constantly writing extremely big checks in order to mass promote their message(s) correct?
However, more than likely what they’re mainly succeeding at doing is making those pricey Madison Avenue type of agencies a whole lot more richer. And “if” they wanna constantly tell themselves their building their brand. So be it. Truth told.
You and I, (provided) you had enough money could heat up a room simply by throwing a ton of disposable cash in your chimney. But honestly entrepreneur. Would that be your most cost effective option? Both now and going forward. Let’s hope not.
On the other hand. Wanna discover “how” a really simple brand promotion strategy can easily double or triple you or your major competitors bottom line gross earnings. For literally a fraction of the outrageously expensive traditional upfront out of pocket cost? Say yes….
Why You Should Definitely Make Building Brand Awareness One Of Your Top Priorities!
Case in point. A while back a main event boxing match on HBO revealed an incredibly powerful and potential profitable marketing/promotional lesson.
You and I and or your major competitors can and definitely should learn from these mega big buck corporate type promotions. So if you can even imagine this (true life) case study. This semi unknown up and coming fighter was finally getting his shot at a major title.
So needless to say more than likely this initial title shot was probably to date his biggest single payday thus far. And to add to his ongoing good fortune. One of the major four or five star luxury hotels. (Get this.) They paid him a staggering $250,000 dollar promotional fee. Huh?
To have their Internationally recognized hotel chain stenciled across his back. Say what? So after he initially took off his robe. But before the fight actually stated.
HBO’s hundreds of thousands of viewers. Or millions of viewers could plainly read what was stenciled on his back. But starting around round five. And after both fighters stated to sweat profusely.
The stencil had all but melted. So if you happened to tune into the fight from round five or later. You literally had no idea “what” was originally written on his back. Right? And only because the commentators occasionally mentioned what was originally stenciled on his back.
The new viewers would literally have no clue. And remember, a round of professionally boxing in the Us lasts three minutes. So for an investment of $250,000 dollars.
Within five rounds, just 15 short minutes. Their (rather questionable) investment funds was all but gone. And whose to say what if any return they got on it. Especially since it was an outrageously expensive, one and done type of promotion!
Entrepreneur Whenever Possible Try And Create Marketing Or Promotional Campaigns Which Create Long Term Residual Benefits And Residual Income Generating Opportunities!
Let’s say by some outrageously advantageous stroke of luck. One of the key Marketing/PR (Public Relations) managers comes across my blog. And reaches out to me after reading a few of my post. (Hey this is my hypothetical marketing example!)
So I can make it as outrageous as I wish to. (Thank you very much.) The short of our conversation and ultimate JV (Joint Venture) revenue sharing arrangement. Which initially has at least three potential marketing layers is this.
First.) Basically they agree to compensate (pay!) yours truly a 20% initial consultant fee. Plus a modest 25% of the gross long term profits. ( If there are any.) So 20% of the typical $250,000 ad/promotional budget equals a cool $50,000 dollars. Say what? ($250,000 x .20% = $50,000 dollars.)
So you know I or you will definitely be bringing your A game to the table, correct? Absolutely.
Open Your Creative Marketing Mind And Watch The Long Term Money making Opportunities Start To Periodically Appear!
Second.) Now they will also initially allocate an additional $75,000 or X amount of dollars to not only promoting their luxury hotel. But they will also attempt to simultaneously create a potentially lucrative back end income stream.
Let’s say a high end glass of extremely great tasting champagne currently sells for $13 dollars in the most popular casinos on the main strip. But the actual hard cost to the casinos is only two dollars per glass. (hold that thought, okay?) Thanks.
Third.) If need be. They or their major competitors will create a literal army of goodwill ambassador affiliates. Who will be extremely well compensated every month for any and all revenue they generate for the hotel. Huh? (You’ll see shortly.)
You’d Definitely Be Amazed At The Previously Untapped Marketing Opportunities Just Waiting To Be Discovered By You Or Your Major Competitors!
So let’s say they initially allocate $25,000 dollars towards (get this!) buying the first 12,500 or X number of women who enter the casino a free glass of extremely high end champagne. Say what? Remember this glass usually retails for $13 dollars each.
And since their actual hard cost is just two dollars each. Two divided into $25,000 dollars equals 12,500 women. Say what? So you know this will cause an immediate tsunami of social media activity, right? No doubt.
Plus they will be given a sealed envelop with the words “You Definitely Deserve This!” written in big bold red letters on the outside of the envelop. So you know they won’t waste anytime ripping the envelop open, correct? (Would you?)
Entrepreneur Sometimes It’s Best To Just Leverage What’s Already Available Instead Of Trying To Create The Never Before Done!
And inside. They’ll discover at least three (possibly four) extremely time sensitive gift certificates. You’ll “discover” what two of them are here. And the remaining two coming up very shortly in part two. Okay?
One of the extremely time sensitive gift certificates. Is for an extremely popular women’s facial deluxe treatment. Say what? Basically if they go to the women’s facial treatment alone, before the gift certificate expires. They save 10% off the current retail price at time of redemption.
However simply for dragging another female with them whose at least 18, before the expiration date. Both women get their facial deluxe treatments for free. Say what?
And since the current retail value is $47 dollars each. This is potentially a $94 dollar value. So you know a certain percentage of these ladies will go all out to not only find another local female whose at least 18 to literally drag with them. Right?
Very Few Things Consistently Move Marketing Or Promotional Mountains Like Positive Word Of Mouth Or Mouse Strategies!
But the female workers at the facial treatment center will also handout to every female who drug a guest with them. Both ladies will be given two extremely time sensitive gift certificates to an incredibly popular retail jewelry store.
And once again. They go to the jewelry store alone. And they only save 10% off up to the 1st $200 dollars. However, simply for dragging another local female with them whose at least 18. Before the extremely time sensitive gift certificate expires.
They automatically get to purchase a pair of extremely eye catching diamond studded earrings. (which get this!) They usually retail for $650 dollars a pair. But just for dragging a female friend whose at least 18. They get to purchase those extremely eye catching earrings for just $250 dollars a pair. (When the actual hard cost is usually $325 dollars a pair. Say what?
They want to quickly get the positive word of mouth and mouse out about the type of mouth watering ethical bribes this particular casino is temporarily giving away. To some extremely lucky ladies.
Coming up very shortly in part two. You or your major competitors will “discover” how a really simple brand promotion strategy can ultimately lead to some major long term gross front and back end profits.
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