(Or Totally Missing The Mark So Much! (You’re Almost Guaranteed To Keep Losing Money!)
So please seriously consider the following potentially profitable scenarios fellow profit seeking entrepreneur. A designer clothing manufacture. Who specializes in targeting the 20- 45 age demographic.
And even some of the higher income, high 6,7 and eight figure earning a year earning execs. Who currently still dominate the vast majority of those upper management and owner or co-owner positions.
Here’s one of the main reasons their (or your!) Outrageously expensive, traditional paid ad campaigns. Either keep failing miserably. Or keep failing to earn a reliable profit on the initial front end. Are you finally ready to change that? Or at least try to?
So Let’s Take A Giant Step Towards Systematically Building Brand Equity In The Not So Distant Future!
So basically here’s the back drop behind my main inspiration for this particular blog post. I was recently reading this article on Linkedin. And this well respected and extremely well paid director of marketing. Was explaining “how” once again. A major corporate brand. With extremely deep pockets.
Had clearly missed the mark. With the roll out of the multi seven figure. Corporate style, traditional ad campaign. For these higher ends clothes.
And he really got me thinking about potentially viable marketing/promotional alternatives. Unfortunately I didn’t dare screenshot the image of one of the ad campaigns they recently ran.
Showcases these extremely high end, men & women shirts, slacks, skirts, blouses and extremely nice looking blazers and leather jackets etc.
(Hey I readily admit. When it comes to at least initially testing my very first few attempts. ( At some sort of direct response, accountability advertising/marketing campaigns.)I primarily aim to keep things as simply as I possibly can. Because you and I can always get more and more complex later, correct?)
Build your rock solid marketing/promoting or advertising foundation first and foremost.
Entrepreneur It’s Definitely Not A Crime To Perpetually Maximize Your Positive Word Of Mouth Marketing Strategy
So “if’ or when they or one of the most influential members of their team reach out to me. 😀 Asking for my take on things.
Here’s the basic 30,000 foot view. Let’s say they’ve allocated $7 million dollars or X. To blast the on or offline, traditional advertising/promotional airwaves with.
Clearly my various “ideal customer” centric marketing/promotional strategies and tactics. Will initially be at least 80- 90% positive word of mouth and mouse loaded.
Case in point. Once or as soon as their expert researchers accurately identify. The top 10 or X number of states. And ten counties counties and top ten or X number of cities within certain districts.
Which consistently see the most of their clothes. Then their next assignment is to immediately dispatch X number of reps. (And get this fellow profit seeking entrepreneurs.)
This male and female reps will be dispatched. And depending on ‘how” many weeks they’re scheduled to be in any particular assigned area.
So Let’s Talk About Taking The Next Big Step Or Two!
They will be dressed in the extremely high end designer clothes of their choice. Say what? 😀 And they’ll proactively targeting the extremely high profile men & women in all types of industries and professions.
From local nurses, their local associations. Local doctors, their local associations. Top local residential and top local commercial brokers. Their associates. Top upscale men’s & women’s clothing and shore stores.
The top ten or five, five star rated restaurant owners and their associations. The top 5 or 10 CPA & Estate Planners and CFP’s etc.
All in all. These locals will be giving an extremely short window to:
A.) Join the clothing giants massively growing opt in email list. For their chance to win $25,000 or X number of dollars in both men & women designer clothes. (Do we agree they’ll be making some huge. Positive word of mouth and mouse buzz. Both in and out of their immediate personal and professional inner circles. 😎
Fancy And Outrageously expensive Advertising Is Not The Only Viable Alternative Is It?
B.) Second: Every month. All 99% who aren’t the male & female first grand prize winner for that particular month. For an extremely limited time. They can purchase up to a maximum of $10,000 or X number of dollars. Of this outrageously popular, designer clothing.
At actual hard cost. Or just 10 or X% above hard cost etc. The main point being. Picture literally 250,000 – 500.000 thousand. Or X number of extremely high profile men and women. (Who also earn big bucks.) Constantly strutting around at local social events of all kinds. 😀 )
Showcasing some of the clothing giants most popular clothes. And the clothing giant also creates a contest in each region. (We’ll cover more of that in part two, okay? For now. Hopefully you’re starting to appreciate the real options this clothing giants has.
And there is absolutely why they (or you!) Have to rely heavily on outrageously expensive, traditional paid ad campaigns. Don’t you agree?
You Don’t Need To Keep Wasting A Fortune On Outrageously Expensive Hit And Miss Paid Ad Or Promotional Campaigns!
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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Extremely important note: And if by chance, you happen to know any of the lesser known podcasters, (or radio show host) who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
(And be sure you head over to Spotify.com and setup your free account. This way you can listen to my podcast “The Marketing Minute” and leave me a greatly appreciated 5 star review. Provided you honestly feel it warrants it. Thanks!)
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
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