This How And Why Positive Word Of Mouth Marketing Is Definitely Where It’s At!
How often are you both experiencing and benefiting from some type of positive word of mouth and mouse marketing? And for the record the type of word of mouse marketing being referred to here as nothing to do with you or your major competitors formalized social media marketing strategies.
Instead the type of word of mouse being referred to is whenever your ideal prospects and customers are inspired or pleased enough to start blowing your brand up. In a positive way all over social media.
And their followers and connections initially become aware of you or your major competitors brand. And they either go further by ultimately becoming a first time customer or for whatever reasons they don’t.
But this proven approach is nowhere near as expensive as the traditional advertising methods.
Wanna Know How To Build Your Personal ? (While Strategically Helping Others Build Theirs?)
Sure your exotic beverage distributorship could simply keep on writing outrageously big checks for those full and half page ads in the different types of magazines. And paying anywhere from 25-35% as the major year end holidays roll around. Or you could systematically generate positive word of mouth and mouse marketing buzz for literally pennies on the dollar.
There are literally tons of non directly competing vendors, (like) local PR (Public Relations) firms or specialty event planning firms who specialize in various type of launch or grand opening events.
And you and or your main competitors want to start systematically establishing yourselves as the exotic beverage distributors who provides some of the best tasting gourmet coffee, after dinner wines or lower, mid and high level champagnes.
And it’s some of your mid and high level after dinner wines and champagnes you want to start consistently generating exposure to.
Don’t Just Invest Lots Of Money In Outrageously Expensive Traditional Ad Campaigns! (instead Get Creative With Your Marketing And Promotional Methods And Strategies!)
Suppose you get wind of a local commercial real estate brokerage firm which routinely leases commercial units for a bare bones minimum of $10,000 dollars per month or X.
You could arrange for the new tenants to have one of your best selling mid level champagnes personally delivered by the broker or one of their top agents. Say what?
Plus you’ll also allow the owner(s) of the business to sample one of your most popular selling gourmet coffees or cocoas. And as long as they like it. They get to purchase their first twenty pound bag of their choice at your actual cost.
And by extension. Any current or future employees or current or future vendors who join and remain an active opt in email subscriber. They are grandfathered in for life to save 25 or X% off any purchase. (And as long as they remain an active subscriber there is no minimum purchase requirement.)
Everybody Knows Somebody That Knows Somebody!
Think about the type of businesses or services who are in the position to lease any type of commercial suite for at least $3,000 dollars a month or more. And by extension the types of non directly competing vendors both you and they can power network with.
And don’t forget or neglect the fact those vendors have employees, vendors and active and inactive customers to. And a certain percentage of all the above can become you or your major competitors first time and long term repeat customers.
And a certain percentage of them will constantly flood social media, with both pictures and some really cool videos constantly singing your brands praises high and low.
Entrepreneur You Don’t Need A Flood Of long Term Positive Praise! (But It Certainly Doesn’t Hurt!)
Take a look at this positive endorsement I got from one of my long term Linkedin connections. Lisa Sicard (of) inspiretothrive.com fame, and I have been blog commenting buddies for years. And she’s a social media marketing expert in her own right. (Check her services out, you definitely won’t be disappointed.
This How And Why Positive Word Of Mouth Marketing Is Definitely Where It’s At!
Ladies & gentlemen it’s one thing for you and I to toot our own horn. But quite another when others do it. Don’t you agree? So given the choice entrepreneur.
Would you rather keep writing potentially big checks trying to temporarily get in front of your target audience. Or get strategic and start systematically generating some positive word of mouth marketing promotional buzz? So you definitely know what you need to do, correct?
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
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(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
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