There’s A Simple Reason Why These Type Of Influencer Marketing Strategies Are Evergreen!
So let’s quickly cut to the chase, (aka) get to the main point asap. Have you tried running paid ad campaigns lately? And to date “what’s” been your overall results. How many campaigns have you had to either temporarily pause or stop altogether?
And if you’ve had to pause or stop at least some of your campaigns altogether. Welcome to the real world my friend. Or if you’ve had a few accounts permanently shutdown altogether.
This is what some of the most successful online marketers rarely if ever candidly share with you/us. Contrast your paid ad campaigns to strategically using some proven influencer marketing strategies and tactics.
Sometimes you can literally invest a fraction on the initial front end of your sales/promotion funnel. And yet literally reap some type of viral, positive word of mouth and mouse exposure for years.
Or sometimes you can and definitely should.
Invest a fraction of the cost up front. And then in order to keep your positive, viral word of mouth and mouse momentum going. Invest a vey small amount to your top of mind strategy and super charge it even more. Let’s take a closer look at a few relatively simple, low cost examples. Are you up for that?
So How Much Does Influencer Marketing Cost To Be Relatively Successful?
The short answer is. It depends on “who” you ask and “what” their most recent overall results have been from doing so. Take a relatively successful local event planning agency. And let’s say your non franchised, retail jewelry store wants to successfully leverage the many business contacts they encounter on a daily basis.
Everything from interactions with some of their areas top limousine service providers. Some of the areas top rated hotels or convention centers. Some of the areas top catering services. Also some of the top floral companies. As well as some of the areas top DJ’s etc.
Entrepreneur you or your major competitors add all this constant on and offline exposure up. And you’ll quickly discover “why” it probably makes sense for you and or your major competitors to provide these top female event planners with an extremely eye catching diamond studded necklace.
Which typically retails for at least $2,500 or X amount of dollars. As well as a pair of your most popular diamond studded earrings. Which usually retail for at least $650 dollars a pair. (But truth told, both pieces of bling have an actual hard cost of half or less.)
Entrepreneur Practically Any Business Or Service Provider Can Temporarily Pay Retail For Temporary Exposure!
And let both her and eventually some of her key staff members) pass out your extremely time sensitive, two sided, market tested discount coupons/two sided index cards. Side (A.) invites the recipient to join your opt in email list.
In order to enter your free monthly drawing. For their chance to win an extremely beautiful diamond studded necklace. Which typically retails for at least $2,500 dollars or X. And each month at least one local man (whose at least 18) wins a $2,500 dollar men’s Rolex or other brand watch.
Two guaranteed 1st grand prize winners each month the free drawing (power list building strategy) is being used. Side (B.) invites the recipient to come you or your major competitors store.
If for whatever reasons they come alone. They only save 10% off up to $200 or X amount of dollars. However, simply for dragging a friend with them, whose at least 18. Before the ten or X day expiration date window expires.
They not only save up to 40 or X% off up to $2,000 or X amount of dollars. But as long as their friend also joins their list before they leave the store that day. They too automatically get to save up to 30 or X% off up to $1,000 or X amount of dollars.
Please Pay Close Attention To The Path Of Key Influencers! (And You’ll Discover Some Previously Untapped Marketing Opportunities!)
Case in point. Whether the female event planner(s) are married or single or recently divorced etc. And whether they have kids of any ages. A few absolutes definitely still exist. They still live in either a house, condo, townhouse or apartment etc. Do they not?
They have current, future and past neighbors, right? They have relatives, possibly siblings or in-laws there periodically in touch with, correct? They have besties. And they also have either current, past and future co-workers. Or current, future and past employees, right?
And may be she does weekly Facebook lives as well. Entrepreneur “what” do you think will eventually start to happen. When she’s periodically interacting with these different groups previously mentioned?
And both she and some of her key staff members are rocking some of you or your major competitors best looking bling. Plus she/they’re systematically passing out your extremely time sensitive, market tested, two side discount coupons.
Let’s say for every 100 cards they pass out on a monthly basis. At least 40% or 4 out of every ten gets redeemed. Meaning typically 60% or 6 out of every ten don’t take advantage of your extremely time sensitive offers.
All This Constant Laser Targeted Exposure Equals Long Term Success!
First of all. It should be fairly obvious now. Why it makes perfect sense to systematically leverage both the professional and personal inner circle of some of your areas top female as well as top local male event planners. Don’t you agree?
Because doing so will instantly open the doors (extremely wide) to some other local major influencers. For literally pennies on the dollar. For these and at least three others you or your major competitors will ultimately “discover” in part two.
You Leverage Those With Varying Degrees Of Mark Leverage! (And You’re Definitely On The Right Track!)
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