The Three Critically Important Marketing Secrets The Naked Cowboy Understands That Probably Don’t!
So ladies & gentlemen, by chance, do you happen to have a favorite recording artist? Be it an individual and or group? And no it doesn’t necessarily matter “what” type of music they play.(Basically whatever floats your boat. 😎 )
Any heavy metal (aka), “metal heads” and or hard core fans of “gangsta rap” in the house by chance?Just checking.
Anyway, what (immediately) comes to mind when you hear the name of some modern day “pop music” icons, like “Lady Gaga!”
Or an old school pop music icon like “Madonna”. Say what you want, pro or con about either “diva”, but they’ve both carved out instantly recognizable “brands” for themselves, have they not?
And made a ton of money in the process, while selling millions upon millions of records worldwide!
While they also routinely go on world tours, and play to sold out venue after venue, entertaining their adoring fans!What a life?
But here’s a little trivia question for you.“How” many of you are huge fans of solo guitarist “Robert John Burck?” Who?
Right! However, were I to ask, “how” many of you, (especially) the ladies, are adoring fans of “The Naked Cowboy?”Now, (at least) some of you would know exactly who I’m referring to, right? 😎
Absolutely!So let’s quickly turn the page to discover three critically important marketing secrets Robert John Burck (aka) “The Naked Cowboy” definitely knows and understands, that you probably don’t!
So What Are These Three Critically Important Marketing Secrets The Naked Cowboy Understands That You Probably Don’t!
First of all, let’s keep things in total perspective here!Meaning; there absolutely no need for any rather harsh emails,bemoaning the fact, you (nor) anyone you know and respect, would ever take serious a so called musician, no matter “what” their particular niche music specialty was.
If they routinely paraded around half dressed! 😎 Your point (or any others) similar to it, are extremely well taken! 😎 However, strictly from a successful marketing/branding perspective, there’s an awful lot to be said and learned!
For instance; let’s take the following three extremely critical marketing secrets into careful consideration!
1.) Critical marketing secret # one: First of all, as I pointed out in paragraph one, ask if the average persons knows “who” Robert John Burck is and almost without exception, you’ll get blank stares from most people!
Some might then speculate if he was some “late” political and or iconic sports figure they should know or remember! 😎 However, mention his monacker “The Naked Cowboy” and that readily rings a far more familiar bell!
Especially among the ladies! 😎 So the very first,critically important marketing secret Robert John Burck (aka) “The Naked Cowboy” definitely knows and understands that you probably don’t!
He gets the whole “branding” thing and you probably don’t!I mean, “how” often do you see an extremely well toned hunk, in nothing more than his trademark cowboy boots, cowboy hat, stylish underwear, string guitar, belting out tunes in the extremely frigid dead of winter!
In of all places, “Times Square” in New York City! If that’s not a text book example of “Seth Godins”, “The Purple Cow” affect, I surely don’t know what is!Don’t you agree?
Now granted, it would (most definitely) be in our best interest to try and find other far more practical methods of standing out, within our respected industries! 😎
But clearly the guy has found a marketable way, to distant himself from his immediate competitors, has he not?
So What Else About Successful Marketing Ploys And Strategies Does The Naked Cowboy Know And Understand That You Probably Don’t?
2.) Critical marketing secret # two: So here’s a quick question: Have you ever eaten at McDonald’s? Honestly, would you say they’ve got the really best tasting burgers you’ve ever had?
Probably not, right? Although truth told, over the years, I’ve had several really good friends and some relatives state (publicly), how much they really enjoy and actually prefer Mickey D’s ‘s french fries, over the other major burger sellers.
But has McDonald’s ever claimed to have the best tasting burger/s or fries? Nope!
And when you hear the name, “The Naked Cowboy”, does that even suggest the guy’s going for the title of best or “greatest” string guitar player in the world? Nope!
Instead, he’s going clearing going for the novelty angle here, is he not? So the point being entrepreneur; “Robert John Burck” has created an extremely recognizable (and unique) “brand” for himself, has he not!
Because I sincerely mean (no offense) intended here!
You put that exact same guy in plain street clothes, plop him down in “Times Square” in the dead of winter and he’s just another wannabe playing a guitar for few bits here and there!! Nothing particularly novel about what he’s doing!Right?
So effective “branding” is more about strategic marketing and positioning, as it is about pure talent! Especially in the case of “The Naked Cowboy!” And in an extremely definite effort to prove my last point!
Ladies & gentlemen, strictly for your extreme listening pleasure! 😎
I’m including a very short video clip of John in action! And you decide if his vocal talents –alone-will eventually lead to an induction into the “Rock And Roll Hall Of Fame!”
Based purely on his ability to belt out a tune! 😎
3.) Critical marketing secret # three: And finally, if you listen carefully during the video, you will hear “John” reference one of the top oysters suppliers in the world!
And he points to their logo on his guitar.Translated, with local and national, and possibly International media attention, comes the chance to monetize your brand!
And that’s what he’s done and is successfully doing!So best believe they’re paying a pretty penny to be showcased on one of his trademark guitars!And I’m sure he no longer pays for hist hats, boots and or trademark undies! 😎
So there you have it entrepreneur! The three extremely critical marketing secrets that “Robert John Burck” (aka) “The Naked Cowboy” definitely understands about “branding” /marketing that you probably don’t! What say you?
Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!
