The Sneaky Little Way Savvy Entrepreneurs Discover The Best Quality Prospects To Market To!

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The Sneaky Little Way Savvy Entrepreneurs Discover The Best Quality Prospects To Market To!

You do know and (hopefully) already understand, when it comes to (both) effective lead generation strategies and or tactics etc; and eventual conversion sales rates.

Most extremely savvy entrepreneurs, know and recognize, whenever possible, your most semi qualified prospects, are often the ones that have already spent some money, on some other products or services, that are at least, loosely related to your main products and or services.

That type of pre-qualification process makes sense, correct?Because or how does it make sense, to constantly throw tons of your hard earned dollars away, trying to convince complete strangers, to buy your products and or services, for the very time.

And even when they do, the vast majority of your initial upfront out of pocket costs, (mainly) outrageously expensive traditional advertising/promotional costs, easily account for 80% or more!

So typically, you’ve got to advertise over and over, in the various traditional advertising mediums, such as local (mass circulated) newspapers, radio and or TV,before you initially identify, your first time customers, patients and or clients etc!

But who says, you nor your major competotors, has to be or do things the typical way!

So What’s This So Called Sneaky Little Way Incredibly Savvy Entrepreneurs Use To Consistently Find Some Of The Very Best Semi Qualified Prospects To Market To?

Have you noticed, sadly, the way most small business owners, and some service providers, view working with local charities? Sadly,most of them seem to view the entire process, at best, as a temporary inconvenience.

And very few of them, see working with them, as the potential lead generating goldmine, it’s very capable of becoming.

Case in point. Let’s say a local charity, looking for some additional proven ways to effectively fund raise, are more than willing to entertain some less than conventional methods.

Enter one of the local (high powered), extremely marketing savvy CPA firms.And this particular CPA firms, ideal first time customer/long term repeat client, has a total lifetime customer value,of somewhere between, $25,000 to $40,000 dollars, over the next five to seven years.

And wouldn’t you know, without a doubt, this (and most) charities, get the vast majority of their larger donations, from various sized businesses/service providers, (and their employees) within their immediate local area.

And those businesses, for the most part, can be counted on, to donate, year after year, typically, for the next five to fifteen years!(Give or take!) And just like the charity, this extremely savvy CPA firm, knows how much more valuable, any particular leads/potential prospects are, that have already spent (invested) some money, into their businesses and or services.

That’s “why” if you ever pay really close attention, to some of the top on or offline marketing gurus, and or guruettes. They will gladly, (not only) sell an extremely low front end (sales funnel) digital info product, for anywhere from $7 to $27 dollars, but sometimes they will even allow their top affiliates to keep anywhere from 80 to 100% of the proceeds, of that very first sale!

Their main reason being, their ideal customers, (long term) total lifetime customer value, is typically somewhere between $5,000 and $25,000 dollars, over the next seven years or so.

Some Of Your Best Lead Generation Strategies Should Revolve Around Your Ideal Prospects Purchasing Decisions!

So here’s what the extremely marketing savvy CPA firm (initially) proposes to the charity. Every time the charity sells a local business/service provider one of their higher end donation packages, of say ($100 dollars) or more, the charity will also automatically include, this incredibly powerful free bonus!

The high powered CPA firm, will gladly donate two free hours of their expert tax savings advice! And this one service alone, is a $675 dollar value! ($450 PH x 1.5 hours = a $675 dollars in perceived value.)

And without a doubt, a certain percentage of those businesses, that initially donated at least $100 dollars (or more) to the charity, will eventually upgrade and become regular, long term repeat clients, of the CPA firm!Bingo!

But here’s the (real) marketing kicker! Notice, how the extremely marketing savvy CPA firm, only extends their lead generating offer to businesses and service providers, that initially donated to the charities highest amount of fund raising capacity!

So in essence, they pre-qualified their prospects, do they not? And since the community conscious CPA firm, also donates an additional 3% of their annual gross amount, they receive from each long term repeat client they receive, as a direct result of their strategic partnership with the charity!

And since typically, each long term repeat clients, monthly billable charges, amounts to $10,000 dollars or more!And at the end of the calendar year, they’ll typically be making a donation of $3,600 dollars per client!

Savvy Entrepreneurs Will Always Uncover Some Brand New Creative Ways To Effectively Lead Generate!

Which means, 15 new clients, equals an additional $54,000 dollars in found money to the local charity! From just one source!

Entrepreneur, is that cool or what? ($10,000 dollars per month in billable charges x 12 months = $120,000 per year in gross billable charges x .03% = $3,600 dollars x 15 new clients =  an additional $54,000 dollars donated to the deserving local charity!)

Are you finally starting to appreciate, the sneaky little way, some of today’s savviest entrepreneurs, uncover the best quality prospects to market to? Say yes!Now as is customary during this part of our show.

Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!

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