The Smart Way Savvy Small Business Owners Use Discount Pricing To Increase Profits!

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The Smart Way Savvy Small Business Owners Use Discount Pricing To Increase Profits!

   (And How And Why You Should Too!)

So right about now, you’re trying to figure out and establish, some type of proven marketing system and or methods, that helps you consistently generate more business, and hopefully more profits too, correct?

After all, without some form of gross profits, consistently being added to your businesses bottom line, your small business and or service, is probably not going to make it. Right?

One of you and or your major competitors, evergreen marketing tools, is none other than good ole price discounting.

Because, practically any small business owner, and or service provider, can always offer some type of discount price inducement(s), in order to generate new and or additional business, correct?

Before and or directly after a major holiday, or you can use some form of price discounting strategy in order to build your opt in email/mobile marketing list, correct? And your potential list of marketing possibilities, goes on and on, right?

So How Do Some Extremely Savvy Small Business Owners Use Strategic Price Discounting To Create A Whole Lot More Gross Profits?

Entrepreneur, do you happen to know Internet and email marketing expert Brian Rooney, of Trafficwave.net fame? Brain’s company provides, paid autoresponder, customer service and educational services, to various online and offline marketers, in practically every industry, and or services all over the world.

And one of the ways, his company strategically uses price discounting is, unlike most of his companies major competitors.

Brian’s companies monthly price, for the use of their paid autoresponders, is a flat rate, (as of this blog post), of just $17.95 per month.(No matter how large your subscribers list eventually grows!)

And unlike many of the other reputable,(big name) paid email service providers, such as my current choice, which is Aweber.com.(And yes, that is most definitely my affiliate link!)

With Aweber, (and several of the other major email service providers),the moment you reach your 501 1st, opt in email subscriber, your monthly rate of $19.95, (or X) automatically increases to $29.95 per month,( or X) the very next month.

And remains that price, until your subscriber count, goes above 2,500.The moment it reaches 2,501, your rate automatically increases (again) to $49.95 per month. 

(These particular rate increases, apply to the paid version of Aweber-s services only.)

Isn’t It Amazing How Some Of The Simplest Entrepreneurial Ideas Can Lead To Potentially Lucrative Profit Centers!

(And of course, the various paid services individual monthly and or quarterly prices, features and or complete services, will differ from provider to provider.Please see individual providers, websites and or blogs, for specific up to date details.)

So How Can Strategic Price Testing Be Used As A Powerful Marketing Tool?

Watch “how” Brian’s companies, consistently, and strategically generates a ton of long term, back end gross profits, by strategically using price discounts, on the front end of their sales funnel.

As you previously discovered, because Brian’s company, paid email service provider, (Trafficwave.net) offers a flat monthly rate pricing structure, of just $17.95 per month, on the front end of their sales funnel.

However, what may not be readily apparent is, Brian’s company, offers a potentially lucrative 10 x 3 Matrix pay out plan, that allows their affiliates, to potentially earn an extremely lucrative, second income, simply by sharing Trafficwaves services, with other potential users.

Including, a 100% payout of the entire $17.95 monthly payout, on their affiliates signups, very first payment! A rather nice inducement, don’t you agree?

Savvy Small Business Owners Owners Definitely Profit From The Back End Component Of Their Sales Funnels!

Because by far, Brian’s company, (and other) extremely marketing savvy vendors, make the lions share of their long term gross profits, on the incredibly lucrative, back end of their sales funnel.

Case in point: strategic, front end price discounting, could just as easily, be used by a local carpet/upholstery cleaner. For ex: a local carpet cleaner, looking to grow their brand new, first time customer base ,could offer a flat rate of X, (for any brand new first time customers) on their very first room of carpet cleaning.

And it doesn’t matter what the actual size the initial room is! Which should probably make their offer far more appealing, especially to potential first time customers with any extra large rooms! Right?

Understanding The Long Term Value Of Your Customers And Or Clients Definitely Gives Your Small Business And Or Service A Huge Advantage!

Or, they could offer their flat rate discount pricing advantage, to their opt in email/mobile marketing subscribers only!

And of course, the extremely marketing savvy carpet cleaners realize (going in), a certain small percentage of their brand new first time customers, with usually large rooms, will probably cause an initial lost for the carpet cleaners, on that very first job, with that particular customer!

However, because, (just like Brian’s company), the carpet cleaner is banking on selling additional cleaning and or upholstery cleaning services, to those first time customers, on the back end.

And therefore, they are more than willing, to take a temporary front end lost, on a small percentage of brand new first time customers,for the long term marketing opportunity, to sell them, and the rest of their brand new customer base, some additional, high profit margin products and services.

Make Strategic Discount Pricing As Powerful A Marketing Tool As Your Take No Prisoners Customer Service!

For ex: say they typically sell at least 40% of their first time commercial customers, their annual discount maintenance service plan, that includes general carpet and or upholstery cleaning, once every quarter (every 90 days.)

And typically, they will also land an additional 40% of those commercial clients, as long term residential customers as well!

So basically, the savvy carpet cleaner has quickly realized, their ideal commercial, first time customer, has a total lifetime customer value of $4,500 dollars, over the next 36 –48 months!(Give or take.)

So a flat rate, front end discount pricing strategy, (like the one) similar to Brian Rooney, of trafficwave.net fame, seems to make perfect sense, for them at this particular time. Don’t you agree?

So entrepreneur, can you now see and appreciate, “how” some form of strategic discount, front end pricing, can potentially, be extremely lucrative, for some savvy small business owners and or service providers! Say yes!  Great! Now as is customary during this part of our show.

P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!

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Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.

And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!

(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)

And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by
as much as 25% in the next 90 days or less.

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