So have you noticed an (all too) common thread among most, (if not) all of your major six, seven and eight figure a year annual earners? To a point, if you look (more like) study really closely, you know “what” you’ll ultimately discover?
Successful men & women that have over (time of course), developed an extremely reliable, (not to mention) customized sales funnel.
And it doesn’t matter if they’re marketing products and or services. Nor does it matter, if they’re effectively cross promoting with other successful marketers and or if they’re heavily involved with various joint venture partners, (which they are!)
And upon even closer examination, you’ll definitely notice subtle differences in their lead generation techniques and strategies etc.
And their back end income producing strategies are unique as well.But the main point is, they have invested heavily in developing a reliable sales funnel.
And it’s their customized sales funnel process, (and the five) incredibly powerful (and potentially) profitable reasons,that every serious entrepreneur (such as yourself), (A.) has to have one. And (B.) if you don’t currently have a reliable one, then you’d better stop “whatever” else it is you’re doing, and get started on customizing one right now!
So What Are The Five Most Important Reasons Why Every Serious Entrepreneur Definitely Needs Their Very Own Customized Sales Funnel?
For those of you that are still really not sure (and or) totally convinced of the reasons (and or) major “benefits” of a (so called) customized sales funnel.
Think of your sales funnel as the (all important) foundation of a property you are about to build. And it doesn’t matter “what” type of property it is (and or) the overall size of it is!
Whether it’s a single family home, commercial structure and or a major apartment complex etc; it still needs a basic foundation in place first, before you can actually begin adding the rooms, walls and roof etc.Right?
And so it goes with your online venture, you need a reliable, well constructed sales funnel of some kind, already in place, before you start to see any (reliable) bankable results.
Irregardless of the actual size of your venture.That said, let’s now focus on the five major benefits of owning your very own customized sales funnel.
1.) Major benefit # one: One of the very first “benefits” you’ll notice, that is extremely common to owning (and therefore) controlling your very own customized sales funnel is, like the publisher of a magazine.
You get to control (not only) “what” type of content actually goes into the funnel. Meaning: the funnel’s overall content, but you also get to decide (when) and “how” often it does!
Unlike using someone else’s pre written, autoresponder email sequence follow up content, (no matter) “how” effective it may have already performed for them and others!(Read that as newbie affiliates!)
You get to cast the “final” vote each and every time, about “what” actually flows through your carefully orchestrated sales funnel!
2.) Major benefit # two: Next, since you’re totally in charge, you never ever have to worry about (literally) being blindsided by a totally unexpected email (and or) text message from the company that actually owns, (and therefore) controls all of the pre written sequential email follow up messages.
Basically informing you (and all) of their other powerless affiliates, that for whatever reasons, they unfortunately are pulling the plug on the current affiliate program that you’re marketing, via their follow up (drip email campaign.)
And as of a certain date, you can no longer use their pre written follow up emails, to market one of their particular products and or services!Ouch!
On the other hand, when you control your very own customized sales funnel (and therefore) the content that actually flows through it!Entrepreneur, you have no such (long term) worries and or concerns!
Because even though you may occasionally market/promote other marketers products and services through your very own customized sales funnel.Unlike your (all too typical) online (powerless) newbie affiliate marketer, you’re not totally dependent on someone else continuously providing you with content to promote to your subscribers!
What a relief!Therefore your business is not ever in danger of being held hostage!
Don’t Ever Underestimate The Power Of Controlling Your Very Own Customized Sales Funnel!
3.) Major benefit # three: Anytime you wish to send your VIP email subscribers an important (time sensitive) alert and or update of some kind, guess what?You can!(And as often as your subscribers are okay with it!)
With absolutely no push back ever from some guru/guruette marketer and or company, telling you not to!Hey, it’s your list and your customized funnel!
And if you really want your subscribers to know, send them an email and or text message already! 😎
4.) Major benefit # four: Here’s a another really big advantage (and therefore) really big “benefit” to owning and controlling your very own customized sales funnel.
Have you noticed, that when you’re sending someone else’s pre written sequential email follow up messages.You have absolutely no control over personalizing the messages?
So your subscribers aren’t really seeing your own personality being injected into those communications, are they?Oh sure, you’re given minor leeway to tweak the around the edges, but “what” if you desire to re-write the entire message?
Well, when you control your own funnel, you can and definitely should be constantly “testing” and tweaking your content!“How” else can you discover which approach consistently produces the most bang for your buck!
(Extremely important note: Entrepreneur, I can already hear what you’re thinking!You’re thinking,” yea but Mark, haven’t these extremely experienced and highly successful men & women already extensively tweak and tested this copy, before they send it to us to copy & paste!?”
Absolutely!Like you can’t even believe!But entrepreneur here’s the ultimate problem/challenge with this (one size) fit all mass marketing approach!
Your particular subscriber base is made of unique individuals is it not?That’s “why” you’ve got to inject your own personality into the content you periodically provide them with!Otherwise, it’s practically impossible for you (or anyone else) to build a reliable ongoing (viable) relationship and connection with them!
Are you starting to see “how” these incredibly important components and factors all work together?Say yes!
5.) Major benefit # five: If it turns out, you discover (guess what?) you’re photogenic after all, and you decide you wanna start sending (for a while anyway), short (3-5 minute) “how to” problem solving videos and or interviews to your audience.
There’s no reason you can’t inexpensively “test” the waters to see if it flies with your subscribers!Who knows!Because once again, it’s your very own customized sales funnel!
The point is, you control your very own customized sales funnel, and ultimately you’ll control your destiny!Don’t you agree?
Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by as much as 25% in the next 90 days or less.
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Mark Newsome thanks for this useful and informative post. Looking forward to see more post like this.
Deepika Sharma recently posted…Cucumber Cocktail Recipe
Thank you so much for your kin words Deepika!
And I’m glad you found some sort of value in the post!
Hope to see you again very soon!
Mark Newsome recently posted…How Extremely Savvy Entrepreneurs Make Business Opportunities Practically Impossible To Resist!Part Two
Thanks so much for your extremely kind words of encouragement Deepika!
Hopefully you can apply some of these strategies to your current business model!
Thanks for stopping by and sharing you thoughts!
Mark Newsome recently posted…The Three Critically Important Marketing Secrets The Naked Cowboy Understands That Probably Don’t!
Hello Mark.
All great reasons to have your own customized sales funnel. Control is always better than lack of control!
By the way, I don’t have my own “sales funnel” yet, but your blog always get me thinking about these things.
Thanks for the great content and inspiration!
Karen
Karen Peltier recently posted…Top Healthy “Red, White, and Blue” 4th of July Recipes that are Dairy- and Gluten-Free
You are so welcome Karen!
And I always truly appreciate your extremely kind words of encouragement!
And although you may not think yo currently have a (so called) “sales funnel” yet,
but you do!
It just may be an informal one. Meaning;you just haven’t consciously started directing your
audience to purchase specific products and or services yet, by way a formalized sales process!
But (trust me Karen!), when i tell you,your audience keeps coming back because they (like I)
recognize you have incredible expertise in your area!
You might try asking at the end of your next five or ten post, for your audience to share
their # one health concern and or their favorite health foods etc.
And then create some sort of free giveaway content around it, as a way of building your
initial list.
Or segment and create two and A/B split test them against one another!But those on your
opt in list you can start proactively offering/ marketing specific problem solving remedies to
them via, cook books, herbal remedies and other individual products and or services etc!
Maybe host a few free webinars too!I’d bet your audience would love to see you demonstrate how
prepare certain health foods etc!
Mark Newsome recently posted…How Extremely Savvy Entrepreneurs Make Business Opportunities Practically Impossible To Resist!