Tell A Friend: What Does It Really Cost Your Target Market To Consistently Do So? Part Two
So by now you do have an ideal target market audience and or niche in mind, correct? Because those major “centers of influencers” within your target audience.
They can easily cause an avalanche of new business and other influential contacts to constantly flow either you and or your major competitors way. They can and definitely will consistently save you or your major competitors a ton of money, effort and other extremely valuable resources.
All because they simply tell a friend or two. Or would or do you prefer to continuously waste a small fortune on those outrageously expensive ad campaigns?
Consistently Building A Small Business Or Service Definitely Takes More Than Just Spend Large Sums Of Money On Outrageously Expensive Ad Campaigns!
Now obviously you don’t have to follow this particular marketing/promotional strategy to the tee. As always it’s merely being used for hypothetical marketing illustration purposes only.
But think about the upscale women’s shoe and clothing stores in your area. And or the upscale women’s accessory stores in your particular area.
No doubt they already generate a considerable amount of positive word of mouth and mouse buzz on their own, right? So it definitely wouldn’t or won’t hurt if your winery business worth test sponsoring.
Either a rather high end fashion show. Done in a nearby upscale hotel. This way the local ladies who attend. Would probably enthusiastically do their fair share of posting both pictures and videos of the event all over social media.
But they should definitely start by inexpensively testing the waters. By 80-100% sponsoring an in store free drawing of some kind.
Where the women’s shoe store could offer a single or two pair of women’s power pumps. Which typically retail for at least $750 dollars each. 😀 But the retailers actual hard cost is half or just $750 dollars to cover the actual hard cost of both pair.
Wanna Know How To Build Brand Visibility Literally Starting From Scratch?
In reality your winery and or your major competitors winery distribution is actually financing all or part of this particular marketing strategy. The upscale women’s clothing or shoe store. Offers the monthly or quarterly free drawing.
And the daily foot traffic sees the compelling free offer. And decide to enter simply by joining the retailers opt in email list. 😀 The retailers choose the 1st grand prize winner(s.)
And your extremely time sensitive, market tested, secondary gift certificates. Ethically bribes all the runner ups. Along with one of the retailers best market tested, extremely time sensitive offers as well.
Which makes it a combined perceived value of X. The runner ups get both. Simply for dragging a friend with them. Who’s at least 18.
Before the ten or X day expiration date window closes. But at the actual fashion show. Every attendee could get to sample a free glass of mid level wine you supply. 😀
And since this is a semi to upper income crowd. This type of relatively free marketing exposure. Should be extremely profitable. Especially over time. Don’t you agree?
Since You’re Ultimately Going To Eventually Take Things To The Very Next Level Or Two Anyway!
Why not do it with a rather inexpensive marketing bang! You or your major competitors could raffle off right at the fashion show event. One of the upscale women’s clothing store’s most popular evening gowns and power pump shoes! 😀
If the entrants are already opt in email subscribers of the retailers. They only spend $100 or X dollars to enter. (Make it some relatively low entrance price.)
And non subscribers pay $750 or X number of dollars! Try to compel them to want to join the retailers opt in email list. At or near the end of the event. The 1st grand prize winner is drawn.
You can bet plenty of pictures and video clips will constantly be posted all over social media, correct? Hopefully in this extremely watered down hypothetical marketing example.
Both you and or your major competitors can appreciate how and why your ideal target audience will enthusiastically tell a friend, correct?
Ladies And Gentlemen What Exactly Are You Consistently Doing In Order To Generate Some Potentially Profitable Word Of Mouth And Mouse Marketing Buzz?
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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