Entrepreneur you’re not really struggling trying to find some viable ways of consistently using low cost, high impact added value marketing strategies, to your marketing tool kit,are you? It ought to be a no brainer! Figure out “how to” consistently over deliver value to your extremely valuable customers and clients, without having to spend more money or resources, and more times than not, you’ve got a proven winner.
For the most part your major competitors are simply trying to figure out “how to” either raise their overall or individual prices, or “how to” strategically cross sell or use upsell/add on sales strategies etc; to make more money.
And that’s fine, but a much simpler, far more effective way of consistently increasing the value to your customer/client base and simultaneously increasing your income, is by simply using proven added value marketing strategies!
How And Why Proven Added Value Marketing Strategies Are So Profitable!
Here is a really simple, yet graphic real world example, for you to see this incredibly profitable strategy in full implementation mode. The one and only Dotty Scott of ( askdotty.com, is simply the real deal!
Dotty’s not only one of my favorite Internet marketing/social media marketing coaches and mentors etc; be she’s also an expert at building state of the art websites (especially) using WordPress and she’s also a social media marketing specialist as well!’
And here’s the best part, her services are geared specifically for today’s savvy small business owner and or service provider/entrepreneur. She totally gets us! Because she herself is one one of us too! (So she totally understands how and what’s needed in order for us to consistently make more money!)
Watch how Dotty strategically uses good old battlefield tested added value marketing tactics, to make a whole lot more money! Without having to dramatically increase her cost, in order to do so!
Dotty’s site, askdotty.com, which is a paid monthly membership training platform site, offers two basic paid membership plans. The silver plan allows you to access all of her totally excellent “how to” training videos on the various aspects of successful Internet marketing.(And she’s consistently adding extremely valuable content to the site all the time!)
And no, just in case your ( wondering?), that link is not an affiliate link! Entrepreneur, you’ve gotta learn that part of your long term marketing strategy, is consistently providing value to your target audience! And they in turn will stick with around and grow to like and trust you! Plus recommend you to others as well!
This type of proven long term marketing strategy, ultimately persuades them to buys tons of your extremely valuable products and services! Anyway, her silver plan (currently) cost just $24.95 per month. But her gold membership plan cost just $49.95 per month.
But it also includes a very extra special and extremely added value bonus! Each month, all of her (more valuable) gold members get a free 30 minute one on one private power consultation with Dotty! To discuss any and every subject she covers in the site.
These 30 minute consultations (over time of course!) could potentially will lead to, either some future joint venture arrangements or some cross promotions opportunities etc!
Hopefully, you can see “how” this one incredibly valuable additional service can be extremely helpful to any serious, but not yet successful, newbie and or intermediate online marketer! Dotty’s full time! So she knows the ropes, in and out!
The real point is, can you see how Dotty (or you) can strategically convert some of paying customer/client base, into even more income simply by using the proven added value marketing model? Say yes! Any questions?
Please list at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Digg or tweet this. Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by at least 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)
It’s a $97 dollar value and it’s free!
Thanks for the plug Mark!
I came up with this added value idea as a necessity for running my website design business. I needed a more efficient way to train my new website owners how to use their new websites. If your readers can think of a way to make their business run more efficiently with their current clients, then monetize outside of the current client base, then they have added value to both their business and to their potential clients.
Well saidi!
That’s why your my guru/coach and mentor! And you’re welcome for the plug!