How To Stop Your Outrageously Expensive Advertising Techniques From Costing You A Fortune!
(Because They Consistently Generate Very Little Bankable Results!)
So “how” do you honestly feel about advertising of any kind? It’s not as strange a question as you may initially think. But more importantly, wouldn’t you like to know the secret to help prevent your advertising techniques from actually costing you money? Whether you have deep corporate pockets or not! But especially if you’re like the rest of us! Then this is probably a subject you wanna pay close attention to….
How To Make Sure Your Outrageously Expensive Advertising Techniques Don’t Actually Cost You Money!
“What” do a staggering 85% or more of people watching a sporting event do while the “glade or frabreeze” air freshener ads are running? That’s right! They..
A.) Quickly head off to the bathroom!
Or.. they tweet during the commercials!
B.) Or they head off to the kitchen etc! Q.) Do any of this type of outrageously expensive-traditional- advertising strategies, really increase a small business owners income?)
Which means (cadets) while your planning on spending (more like) wasting your extremely hard earned dollars to create and run those 30-60 second (totally ignored) ads on one of the extremely popular local radio and or TV shows etc! Most people be they (viewers or listeners) are simply going to be tuning you and your sales message completely out! Sure the ad rep that sold you on the idea, they earned their commission (and probably met their quota for the month) and the ad agency made out! But “how” did you do?
Did spending all that time, money and effort really pay off? Really? Let in you in on a hush,hush dirty little secret! Stop advertising and (instead) start creatively and proactively marketing your extremely valuable products and services! And you’ll be amazed at (both) the response and your overall long term results too!
Because you know and as soon as your potential prospect/customer and or client,sees a traditional advertising message, they’re immediately turned off! And whether you want to face reality or not, nobody likes to be intentionally sold anything! But everybody loves to shop/buy! So “why” not turn the tables more in your favor! Huh?
How And Why Strategically Marketing Your Products And Services Is Easily Up To 500% More Effective And Potentially Far More Profitable!
Maybe you can explain the logic (or ill logic) behind this type of all too typical small to midsize company conventional marketing approach. Take your typical home town jeweler that’s constantly on the look out for brand new first time (and repeat) customers. “What” do at least 95% or more of them do? They’ll constantly run outrageously expensive 30-60 second ads on popular local radio & TV shows correct?
They’ll rent fairly expensive booths at annual industry trade shows and take their chances,right? And obviously they turn enough profit to keep doing it, but “what” happens whenever the local economy takes that occasional and inevitable dip?
And some of their regulars don’t have quite as much discretionary income as usual? Where will the money come from then, to keep their outrageously expensive, traditional advertising campaigns going? Until things pick up again.
Well, “what” if instead of constantly relying solely on expensive traditional ads or trade show events etc; they adopted a long term battlefield tested marketing strategy, that “if” nothing else, at least allowed them to break even (97%) of the time on the front end, while making the proverbial fortune (long term) on the back end of their business! Say what? You already know the type of insane markup that your typical jeweler (and or furniture store ) has right?
Here’s “how to” really make it pay off! What if a savvy jeweler strategically set out to find one of the top professionals, in the following (minimum) seven basic areas!
1.) One of the top local commercial real estate brokers (that currently) earns seven or eight figures per year! 2.) One of the top golf pro instructors, currently employed at one of the most popular local country clubs!3.) One of the most popular local radio host personalities.4.) One of the major partners in a high profile local law firm. 5.) One of the top residential real estate brokers that currently earns at least seven figures per year! 6.) One of the sales reps in (either) a men’s or woman’s clothing store!7.) One of the top upscale woman’s hair salon owners, that deals with the more affluent women in the local community.
Here’s what that savvy jeweler does. They give each of these individuals (and or) their spouses or significant others etc! Let them buy some really nice necklaces, or diamond studded earrings, bracelets and or watch, at the jewelers actual cost! Say what?
And when they go back into their immediate circle of influence, they’ll be 24/7 walking talking billboards for the jeweler! Think about it! If one of the top commission sales rep, for an upscale men’s (or women’s) clothing store is wearing a $5,000 dollar men’s or woman’s Rolex watch, that only cost the jeweler $1,100 dollars and they let the sales rep have it for that exact same price!
Every where the sales rep goes, guess what? The jewelers paid advertisement will go with them! Now imagine all seven of those individuals, plus their spouses or significant others, constantly circulating throughout the local affluent community! Can you say kaching! And that’s how you (not only) stop your outrageously expensive advertising techniques from costing you a fortune!But also possibly preventing you from going broke in the process! Any questions?
Please list at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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