Still Wondering What Is Social Media Doing To Help Your Competition?
Are you sick and tired of missing out on some really inexpensive opportunities to grow your business? And if not directly grow your business, then at least, if nothing else, grab some positive word of mouth advertising. Are you still in the camp that this whole social media marketing thing, is nothing more than a major time suck?
Which means, you’re probably wondering what is social media really doing to help your competition? Fair enough. But before tackling that, you do know that tons of your current and potential customers and clients are constantly all over the various social media platforms, right?
To offer the short answer, the way your major competitors are eating your lunch via social media, is they are getting in front of (both) your current and future potential customers or clients, inexpensively and offering them viable alternatives!
You’re Not Still Wondering What Is Social Media Doing To Help Your Competitors Are You?
Entrepreneur, you wanna hear “how” savvy marketers (like) your major competitors are strategically using social media in general and twitter in particular to gain some real traction with the customer and clients, that you’ve spent a small fortune to create!
Actually there are three really cool ways and reasons “why” their active social media presence and your lack thereof is helping them get a keep the jump on you!
1.)First, not only can they (and they most certainly are) strategically using keyword and demographic specific ad campaigns to consistently generate more bang for their paid advertising buck!
But they can send multiple (outrageously cost effective) tweets that can can get directly in front your customers and clients! And when those tweet start consistently getting re-tweeted. Guess what? Their WordPress blog will start rising in the search engine rankings! Which means, just by becoming more active than you are on the various social media platforms.
Their free organic search engine traffic, starts increasing! Can you really afford to be so cavalier about being proactive on social media? Q.) What do you suppose your customers and clients immediate and long term reaction would be if your savvy major competitors send out a tweet, with a link, directing them to go to a special page on their WordPress blog and enter two important dates.
1.) First, what’s your birth date? Just the month and day, not the year!
2.) Second, what’s your wedding anniversary date if it applies. Then the company (your competitor) sends a tweet with a link (because tweets with links) on average get 86% more engagement!
And the link offers your customers and or clients a special VIP new customer only discount off their first three purchases for 20% (or X%) off! What do you think they’ll do?
Can you see how that inexpensive (yet) oh so strategic gesture, will definitely increase their long term profits? Still wondering what is social media doing to help your competition?
Please list at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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