So have you ever lost a ton of money, running outrageously expensive, traditional advertising campaigns and or promotions? Me too.
Or have you ever wondered why, the type of paid advertising and or promotional campaigns you often fund, simply don’t quite have the type of overall sales conversion stats, you think they should?
And is there anything worse, than you continuously investing your extremely hard money, on outrageously expensive, traditional advertising and or promotional campaigns?
Which for any number of reasons, often yields dismally performing results. Does this all too common outcome, sound all too frighteningly familiar?
If so, isn’t it time, you finally figured out why it tends to happen? And once and for all, put it to bed.
So Who Else Definitely Wants To Discover This Critically Important Missing Part To You Sales Conversion Formula!
Case in point. Surely by now. If you’ve been in and around the sales profession, any amount of time. You’ve probably heard it said, at least a thousand times or more.
On average, it takes your target market, anywhere from seven to fourteen separate exposures, before they even really begin to consciously recognize, your outrageously expensive, traditional advertising and or promotional campaign, correct?
And just depending on which, traditional medium and or mediums they’ve decided on, in order to try and get the word out.
You can easily begin to see and fully appreciate, how they can spend a small fortune relatively fast. Yet have very little to show for it. Agreed?
Your Marketing Funnel Should Definitely Be Made Of Your Current Customer And Or Client Base!
Stop and consider this for just a second. Let’s say it takes you all of 15 minutes. To not only read this entire blog post, but watch the accompanying video.
Which is highly recommended. You’ll really understand why, in just a few minutes, so please hang on.
But here’s the point.Within those fifteen or X number of total minutes, it actually takes you to both read this blog post and watch the entire video.
Somewhere within your local market, (both) on and offline. Profit seeking entrepreneurs, literally of all shapes an sizes.
Spend hard earned money in some form or another, desperately trying to reach you, did they not? They either bought local radio and or TV time.
Your Sales Funnel Results Will Dramatically Increase Once You Get Your Sales Conversion Process Down!
Or they paid X per month, to have their ad appear, (either) on a local billboard,or the side or top of a cab or local bus etc.
They bought local newspaper space. Or they paid X amount of dollars, to have some door hangers printed up and, then paid some local kids to hang as many as they can, on both doors and cars of complete strangers, correct?
Now think about those cost, multiplied by X! Because they (for whatever reasons), keep paying for them.
Even though the overall results are pretty dismal at best. Don’t you agree? So what’s a potentially viable marketing alternative? So glad you finally asked. 😀
When And Wherever You Can Add Some Potentially Bank Account Filling Direct Marketing Strategies And Or Tactics To The Mix!
So think about how many times, during the course of your day, (if you) happen to be listening to, (either) your favorite local radio station. And or you’re watching TV.
And you constantly see or hear the same ad.Those costs quickly add up, do they not? You bet.
And remember, (on average), your ideal target audience, will need a bare bones minimum, of at least seven to fourteen exposures, before they even begin to notice you or I being there. Say what? 😀
This is why, a staggering 88% of all businesses, fail within the first five years or less. On or offline.
This Is Why It’s Critical To Your Long Term Success You Clearly Understand Some Proven Lead Generation Strategies And Or Tactics!
Now then. Try this train of thought. You’re sitting at home one Saturday afternoon, when your phone suddenly rings.
And it’s your, you fill in the blank. Meaning, it might be your, best friend,favorite in law, sister or brother, co-worker,closest neighbor, bowling or hunting, card playing or fishing buddy etc.
Or a fellow Soccer Mom etc. Whatever the case, they tell you about this extremely time sensitive discount coupon they have to a, (again), you fill in the blank.
It’s an extremely time sensitive discount coupon, to an extremely popular local restaurant, hair or nail salon, bakery, retail jewelry and or appliance center, women-s or men-s clothing or shoe store etc.
The main point being. As long as they bring a potential first time customer with them, whose at least 18. Both they and their guest, receive ethical bribes, worth X! 😀
Are You Definitely Starting To Appreciate How The Right Type Of Structured Sales Funnel Will Definitely Yield Some Much Better Results!
Here’s the point. Unlike the vendors who are constantly spending a fortune, trying in vain, to warm up complete strangers. To eventually get them to (either) go to their state of the art WordPress website and or blog, in order to purchase something.
And or eventually get them to come to your store/showroom and purchase something. Either way, it’s costing them a fortune. Don’t you agree?
On the other hand, your source on the other end of your phone, has enormous influence and established credibility with you. Do they not? Absolutely.
So much so. Within one five to ten minute phone call and or text message.They have readily convinced you and I, to do X! Right? 😀
Now You’re Definitely Starting To Realize And Fully Appreciate Why Certain Lead Generation Strategies And Or Tactics Work Better Than Others!
Are you starting to now, much better appreciate, why your semi cash strapped small business and or service, definitely needs to be utilizing, some type of market tested, extremely time sensitive ‘bounce back’ offers.
Because when you do, you will quickly start to notice, your overall sales conversion percentages, start to go up. Don’t you agree?
In part two, you’ll discover at least three more, potentially profitable reasons for doing so okay? See you in just a little bit in part two.
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa!Thanks!
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