So Why Aren’t You Consistently Using Some Proven Direct Marketing Strategies And Or Tactics? Part Two
So did you happen to notice in part one of this ongoing series, about systematically using some type of bank account filling direct marketing strategies and or tactics.
Far too many semi cash strapped small business owners, and or service providers, are constantly blowing a fortune, on dismally performing advertisements and or promotions?
These resourced challenged entrepreneurs, spend way too much, far too often on outrageously expensive, traditional advertising mediums and or methods.
When truth told, they ought be eagerly embracing, some type of bank account filling, direct marketing strategies and or tactics. Don’t you agree?
Because the moment they start doing so. Two potentially profitable things, will definitely start happening, far more often.
So Is There Any Particular Reason Why You Still Haven’t Embraced Utilizing Some Bank Account Filling Direct Marketing Strategies And Or Tactics! (Just Like the Ultimate Insiders Do!)
Case in point. Quickly picking up where part one left off. So you’re currently running this fairly successful, single location, retail jewelry store. Remember?
And the vast majority of your (better financed), big buck major competitors.
They like to spend, (more like) waste a ton of their extremely hard earned profits, on dismally performing, (not to mention) outrageously expensive, traditional advertisements and or promotions.
And very few advertising meltdowns, fit the bill, like those outrageously expensive, billboard ads. Or the dismally performing ones you constantly see on the side of local buses or cabs etc. (Please don’t go there.)
There Are Some Proven Strategies And Or Tactics To Make Your Sales Funnel Two To Three Hundred Percent More Profitable!
So thank goodness, you’ve finally decided, the dismal payoff, simply no longer justifies, you spending a bare bones minimum of $3,500 (or X amount) of dollars per month, on these (DOA) “dead on arrival” type of billboard ads.
And when you stop and consider, you’ve already blown over two years, (24 months) worth of your advertising/promotional budget, on these cash draining losers.
That’s only a mere $84,000 dollars and counting BTW. 😀 (24 x $3,500 per month = $84,000 big ones)
Now (if you would), contrast this alternative marketing approach, to your $84,000 dollar cash drain if you will.
It Absolutely Doesn’t Hurt To Create A Marketing Funnel Which Constantly Generates Some Positive Word Of Mouth And Mouse Buzz!
So as you recall from part one. You eventually negotiated, a mutually beneficial, joint venture (JV) arrangement, with a locally owned, Mom & pop florist owner.
And here’s the overall concept. You’d like to indirectly access, the male customers of the florist.
Especially the higher income earning professional ones, and small business owners and or service providers etc.
So whenever they come in, (especially around) the major holidays. Or on Mothers or Valentines Day etc.
Every one of them who initially spends over $60 (or X) amount of dollars. Your JV arrangement with the florist is as follows.
You Can Definitely Make The Direct Marketing Strategy Approach Work!
So the owners of the floral shop, and or their professionally trained staff members, inform these local gentlemen, they have received a $50 (or X dollar) credit from one of their local partners! Say what? 😀
So you know these guys, especially the higher income earning professionals, will definitely be more than pleased, correct? For sure. 😀
And you also know, before they leave the floral shop, both text messages, phone calls, and an avalanche of social media activity, will definitely start, correct? For sure.
And for the local professional, it definitely won’t stop, once they finally get back to their offices, right? No way! 😀
Whose Says Some Of Your Very Best Lead Magnets Have To Be Outrageously Expensive In Order To Be Effective!
So these male customers, (who keep inn mind), will be totally caught off guard. Right?
After they’re informed, at least X amount of their total bill, (in essence) a credit of X, has already been paid by this mysterious local partner of the floral shop. 😀
Inside their bag, they will also be given, a sealed envelope with the words “Thank You!” on the outside, in big red letters.
Inside they will find, two really cool bonuses.
These Battlefield Tested Small Business Marketing Strategies And Or Tactics Will Definitely Help Distance You From Your Major Competitors!
1.) Bonus # one: First, they will get, one of the floral shops, best market tested, extremely time sensitive ‘bounce back’ offers.
Where they save X % off their very next order, provided they return before the hand written date on the VIP discount coupon expires.
And of course, if the floral shop, has their very own VIP opt in email/mobile marketing list.
The recipient will be ethically bribed, to join it.Or joins their “Sweethearts Club” or something similar. 😀
Creatively Use Your Unique Perspective On Lead Magnets To Continuously Out Promote Your Big Buck Major Competitors!
2.) Bonus # two: Next, the recipient will see, one of your best market tested, extremely time sensitive, first time customer only, VIP discount coupon offers.
Side (A.) of your two sided index card,will invite them to bring a friend with them to your store, whose at least 18, before the coupon expires.
And by doing so, they automatically save X% off their very first or second purchase.
And side (B.) of course, highly encourages them, to join your VIP opt in email/mobile marketing list, for their chance to enter your monthly free drawing.
This way they get a chance to win a $2,500 dollar men-s Rolex watch. 😀
Are You Finally Starting To Appreciate Why Direct Marketing Campaigns Are So Potentially Profitable!
This is how and why it just got incredibly interesting and so potentially profitable. So please pay close attention.
Remember, (just up until recently), you and your major competitors, were spending, (more like blowing) $3,500 (or X dollars) a month, on those dismally performing billboard ads. Right?
Now them, you can take $50 dollars per male customer of the florist, who spends at least $60 (or X amount of dollars) or more on their order.
And your $50 dollar credit, just bought you the attention of at least 70 locals per month! Say what? ($3,500 / $50 dollars = 70 male customers per month who received some sort of attention grabbing credit! 😀 )
This Is Why You Definitely Want To Develop Some Bankable Lead Generation Skills!
Which means, every month, at least 70 local guys, some of who are highly influential professionals, of all kinds!
Are helping constantly spread the word, really fast,(in both) their inner personal and professional circles, about both the floral shop and your retail jewelry business, correct?
In the interest of time and space, you’ll discover just how potentially profitable, the right type of direct marketing strategies and or tactics can really be. Okay?
See you in just a little bit in part three.
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
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