So Who Else Wants To Discover What The Teeter Totter Can Definitely Teach You About Generating Marketing Leverage!Part Two
So hopefully after reading part one of this ongoing series.
You can now much better appreciate, the potentially profitable business lessons, a kids teeter totter, (aka) see/saw, can definitely teach you, about initially generating and maintaining, some bank account filling marketing leverage, correct?
And just like the teeter totter has one side way up and the other the exact opposite.
As your real world bankable experiences constantly increases, you’ll definitely find your business ventures, consistently experiencing, and benefiting from the highs, far more than the inevitable lows.
So How In The World Does A Kids Teeter Totter Game Help You Better Understand Some Bank Account Filling Marketing Leverage!
That’s a great question.And to help you better understand and truly appreciate the full answer.For just a moment.
Let’s say you currently own and run, a fairly successful, single location, retail jewelry store. And unfortunately, like a ton of your extremely misguided, major competitors.
For the last 18 months, you’ve been spending, a mere $3,500 dollars per month, on some of those dismally performing, local billboard advertisement campaigns.
So once you and your senior bookkeeper actually look at the numbers, it finally becomes crystal clear to you.
Thus far, you’ve invested a staggering $63,000 dollars and counting,(can you freaking believe it!) on this outrageously expensive, (DOA), dead on arrival,dismally performing, traditional advertising medium. ($3,500 per month x 18 months = $63,000 dollars in total.)
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So during your next fiscal year. You finally come to your senses, and decide not to re-new your ongoing, $3,500 dollar a month, (DOA) billboard ad campaign. (Thank goodness! 😀 )
Because truth told, just like your teeter totter analogy. Your sales being produced, as a direct result of this particular advertising campaign, were pretty much on the extreme lower end.
Now, let’s see ‘how’ you and or your major competitors,are going to systematically go about changing things asap.
To start things off with a bang, which will most certainly result in, you generating, some positive word of mouth and mouse buzz.
You once again approach, at least two incredibly popular, single location, independently owned, women-s shore store vendors.
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And of course, after (or since), you’ve been an extremely loyal customer of theirs over the years.
And have therefore been on a first name basis with them for quite a while. Here’s what you initially propose, in terms of a mutually beneficial joint venture (JV) arrangement of some kind.
Because you’re definitely an accomplished marketer, and you want to be sure and leverage, the store owners, professional and personal inner circles.
You ask her, if she’d have a problem, wearing one of your beautiful diamond studded necklaces, which normally retails for $2,500 dollars. Or X! 😀
And you’ll gladly sell it to her, for your actual hard cost of just $950 dollars! Say what? 😀 And as long as she (not only) joins your VIP opt in email/mobile marketing list.And remains an active subscriber.
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You’ll gladly let her initially pay, just $500 dollars down, then she can make just four remaining payments of $100 dollars a month. Or however you ultimately structure her purchase.
Now then. Here’s what the two of you do next, which going forward, will most definitely have, an extremely positive impact on your bottom line, for literally years and years to come.
Each month, you will issue a form of credit, of $100 dollars. Or X. So when the first 20 (or X number) of women, enter the shoe store, and purchase any pair of high end power pumps.
(Similar to the the image featured with this particular blog post.) Unbeknownst to them.
Until they’re ready to either pay cash and or use their credit/debit card etc.
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These ladies will be made aware, $100 (or X amount) of dollars of their bill has already been paid, by one of the shoe stores, local strategic partners! Say what? 😀 Exactly.
Of course they’ll be more than pleasantly surprised! Correct? For sure. 😀
So out of what would have normally been, your $3,500 (or X) dollar a month, (DOA), local billboard ad campaign.
Now,a mere $2,000 dollars, ($100 dollar credit) for the first 20 ladies per month, who purchase some high end power pumps, which are not currently on sale! (20 x $100 dollars per lady customer = a grand total of $2,000 dollars.)
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And you can bet, before these twenty ladies, even make it to the parking lot! They will be texting, their closest siblings,Mother, Mother in law, neighbors, co-workers, closest girlfriends and or fellow soccer moms etc! Right? No doubt! 😀
And of course, these extremely positive, potentially bank account filling, positive word of mouth and mouse, viral publicity.
It certainly doesn’t hurt this ladies shoe stores reputation, now does it? 😀 But here’s the deal.
In order for both the shoe store owners, and all of their extremely valuable staff, to be able to purchase some new bling, (jewelry), at or just above the retail jewelers actual cost.
The shoe store owner agrees, to place one of the jewelers, best two sided, market tested index cards, in each of these twenty VIP customers carry out bag. 😀
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Both the shoe store owners and their staff, will personally hand date, side (A.) of your extremely time sensitive, brand new, first time only customer, discount count coupon cards.
And side (B.) will ethically bribe them, to join your VIP opt in email/mobile marketing list, for their chance to win, a beautiful, $2,500 dollar diamond studded necklace.
And there has to be a hand written date on side (A.) of your cards, or they can’t save an additional 10%, simply for bringing a potential first time customer with them, whose at least 18.
And without the hand written date, they can’t initially save 30% off on any purchase under $500 dollars! And a whopping 40% off any purchase over $500 dollars! 😀
( Hopefully, you’re truly starting to truly appreciate, which direction of the teeter totter, your business and or service is definitely starting to move in! 😀 )
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In part three, you’ll discover at least three more proven ways, to generate, some bank account filling marketing leverage, okay? See you in just a little bit in part three!
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
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