(For Literally Pennies On the Dollar!)
Honestly, it’s really no a matter, of whether you and or your major competitors, can generate, outrageously expensive referrals, of some kind from your existing customer or client base, correct?
Of course not. You and I can most definitely generate referrals.Your ongoing challenge is more like, how to generate referrals from existing customers or clients. And consistently do so, for literally pennies on the dollar.
Usually when sharing the subject, (in great detail), of exactly how to do so comes up. Typically you have a rather captive and attentive audience.
Because after all. Most of the semi cash strapped, small business owners and or service providers, who try to use any type of outrageously expensive, dismally performing, traditional advertising and or promotions.
They also tend to to try and use, (for a little while anyway), non productive, referral generating strategies or tactics.When are ineffective at best. And also tend to consistently under deliver, any sustainable, bankable results at best.
However, the flip side is, with just a few strategic tweaks, here and there. You or your major competitors, could be dramatically improving your bottom line, for literally pennies on the dollar.As you’re about to discover.
Ever Wonder How To Get Quality Referrals From Your High End Customers Or Clients! (Without Breaking The Bank!)
Here’s a proven marketing strategy, that definitely allows you to strategically and systematically tap into some of your higher customers, professional and personal inner circles.
Not only for literally pennies on the dollar.But this long term marketing strategy, will also generate a ton, of positive, viral word of mouth and mouse buzz.
Say for example.Your single location retail furniture store.Every year, you need to clear out, literally tens of thousands of dollars, in older inventory, in order to make way, for the new inventory, correct? No real secret there.
However, this year you’ve decided rather than spend a fortune, on outrageously expensive, dismally performing, traditional local radio, TV or newspaper or local billboard ad campaigns.
Instead, you would at least test, doing some pro-active, target marketing. So in other words, you’re going to pro-actively target, some higher income earning professionals.
And systematically leverage, both their professional and personal inner circles.And do so, for literally pennies on the dollar.
Of Course Some Form Of positive Word Of Mouth Or Mouse marketing Or Promotional Campaign Is Far Cheaper And More Effective!(Than Any Outrageously Expensive Traditional Advertising Campaign!)
Since you definitely wanna make as big a splash as possible.And do so for the least amount of upfront and ongoing customer acquisition cost,correct? No doubt.
Case in point.If you don’t know exactly where or how to go about compiling, this specific list. You’ll initially turn to your nearest dental association administrators.
And the very first thing you’ll attempt to do, is barter services with association, by allowing, for an extremely limited time of course, at least two or three of the main, (head) administrators.
You will allow them to purchase, three state of the art 75 inch, flat screen TV’s.Huh? In exchange, you’ll be allowed to include, a two sided, extremely time sensitive insert, in their physical monthly newsletter.
This particular newsletter, goes out to 2,500 licensed dentists, in your general area. And here’s what side (A.) of your market tested flyer says.
In order to make room (immediately!) for this years inventory. You will allow, the first 25 dentists only! Who (A.) join your opt in email/mobile marketing list.
Which BTW, automatically enrolls them in your free monthly drawing. For a chance to win a $10,000 dollar master bedroom suite. Plus, a credit of $2,500 dollars in shopping credit.Which must be used within six months of the original date issued.
Side (B.) of course makes them aware, of your monthly free drawing, for a chance to win a $10,000 dollar master bedroom suite, plus the credit for a $2,500 (or X ) dollar shopping spree at your store as well.Not too shabby, correct?
Are You Starting To Appreciate How You Can Create Multiple Streams Of Income Producing Opportunities!
Now here’s what you’re going to do, with the first 25 (or X) number of local dentist, who meet your aforementioned conditions.
The will be allowed, to purchase, one of the 50, deluxe master bedroom suites, you strategically set aside.Basically, for perpetual positive word of mouth and mouse generating purposes.
And keep in mine.Normally, these deluxe bedroom suites, would typically retail for at least $10,000 dollars and some change, correct? At least. Because these 25 (or X) number of local dentist.
A.) Definitely know other local dentist, who are also successfully running, one or two offices, correct? Absolutely.
B.) They also have successful friends, relatives or in laws who earn extremely good incomes as well. correct? No doubt.
C.) They definitely have current and past neighbors, who make good money as well, right? For sure.
So for literally pennies on the dollar.You can strategically discount, some closeout inventory. And give, some highly influential and affluent professionals, a nice discount.
And rest assured. They, their spouse and or live in significant others, neighbors, co-workers, in laws and or employees etc. Will definitely help them, continuously spread the word.
Especially when you ‘discover’ part two of their long term marketing/promotional strategy.So please stay tuned for that, okay? For now, are you starting to better appreciate, how to generate referrals from existing customers, for literally pennies on the dollar! Say yes!Great!
Is Starting To Become Crystal Clear How You Can Consistently Generate High Quality Referrals For Literally Pennies On The Dollar!
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments
(in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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Extremely important note:And if by chance, you happen to know any of the lesser known podcasters, who also target,small business owners,service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa!Thanks!
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