So Who Convinced You Some Really Simple Marketing Strategies And Tactics!
(Can’t Ultimately Lead To Some Major Front And Back End Gross Profits!)
Absolutely one of the smartest and most cost-effective marketing strategies, practically any profit seeking business owner small or otherwise.
And or any profit seeking service providers can use both now and going forward. Are the following three basic, evergreen marketing/promotional strategies.
1.) First and foremost. So you can remain in control of your current and future financial destiny. Create (ASAP!) Some type of popular in house free (or contingent) drawing. And offer something of relatively high perceived value to your current and future customers.
This way you or your major competitors start building your own database. Preferably using opt in email. Text message. Or as a last result. Direct snail mail post cards in order to relatively inexpensively follow up with everyone. As often as you need to.
2.) Next: And equally important. As soon as you announce your 1st grand prize winner. You also immediately announce to all the other (99%) runner up, 2nd grand prize winners. (And be darn sure your 2nd grand prize is something worth bragging about too.)
Even though they unfortunately didn’t win the 1st grand prize this time around. They have won an incredibly valuable, extremely time sensitive 2nd grand prize valued at X.
Basically, as long as they come to your store/showroom before the expiration date. They automatically save X. Some rather nominal savings such as 10 or X% off their next purchase.
Don’t Let Relatively Simple Marketing Techniques Prevent You from Implementing Them Right Now!
However, simply for dragging a friend with them whose at least 18 and not currently one of your current subscribers.
They automatically save (strictly for marketing illustration purposes only!) They automatically save 40 or X% off their next purchase. (More if your total lifetime customer value metrics justify it.)
And they get these savings up to (say) $1,500 or a higher amount of dollars. (If you’re a smaller business or service provider. Test using a smaller amount, but it still needs to be enticing to your ideal current and potential first time customers.)
Word Will Definitely Quickly Spread Both On And Offline!
This type of strategic ethical bribery will definitely cause your most loyal customers to (mention it both on and off of social media.) Plus they ‘ll enthusiastically drag a friend or associate or relative with them etc.
If they bring more than one. Reward them even further for doing so! (Maybe send two free cheese pizzas to their job or place of business. Plus include five to ten extremely time sensitive gift certificates for them to pass out to whomever they wish to. But also include a sealed envelop with their name written on the outside of it.
So you know they’ll instantly rip it open, right? Wouldn’t you? Me too!) And once again ethically bribe them for bringing someone else with them. Or save a small amount off. Like 10% off for coming alone. Or another 40 or X% off for dragging a friend whose at least 18. But everything definitely needs to be done before the expiration date deadline.
Because every semi qualified prospect they willing drag with them. Saves you or your major competitors a literal ton in upfront, out of pocket, outrageously expensive traditional advertising costs!
So as the holiday rush nears. Instead of you having to constantly spend. (More like waste a ton of money!) On outrageously expensive, dismally performing traditional, local prime time radio, TV and Sunday newspaper inserts etc.
Constantly Building And Nurturing Your Own In House Database Definitely Gives The Upper Hand!
You now send a series of extremely time sensitive opt in email alert or text message alerts to your VIP in house subscribers list.
Letting them know well ahead of the general public about your upcoming “Blowout or “Everything Must Go Closeout” Sales” event.
And once again. Let them know “how” much they can potentially save, simply for dragging a friend or associate with them whose at least 18 and not a current subscriber.
You’ll both save a ton of money. Consistently earn a higher gross front end profit. And consistently earn a ton of money long term On the back end of your sales funnel as well. For literally a fraction of your traditional upfront out of pocket costs. (Don’t you agree?)
But here’s how and where you or your major competitors can literally hit it out of the park. (So please pay very close attention. Okay? Thanks.) Strictly for hypothetical marketing illustration purposes only.
Let’s say you’re the senior marketing director for an incredibly popular, single location, non franchised retail furniture store. And to date your ideal customer, currently has a total lifetime customer value metric of somewhere between $300- $14,000 dollars. Give or take over the next five to seven year period.
Now More Than Ever Is The Ideal Time To Start Forming And Strategically Nurturing Different Types OF Revenue Sharing Joint Ventures With Other Non Directly Competing Local Vendors And Suppliers!
So imagine this potential boost to your bottom line going forward. When it literally will cost you pennies on the dollar. And include no short or long term borrowing of money from your local bank or credit union. Say what?
So no constantly worrying about how to pay back a short term loan. When your local economy temporarily goes into a short term recession. So your retail furniture stores decides to partner up, (translated) revenue share with one of your areas most popular, non franchised, single location gourmet coffee shops.
And get this. During the brutally cold winter months. One of the gourmet coffee shop owner(s) or one of their most reliable employees.
They will serve all of your gourmet coffee loving customers Xtra large “Big Gulp” cups of extremely great tasting gourmet coffee. And they will be told. Going forward. Every time they bring the “Big” Gulp” plastic cup with them to the gourmet coffee shop. Instead of paying the current retail price of $9.79 or X per cup.
Instead they only pay $1.99 cents per cup. Say what? Plus, whenever you send your opt in email or text message subscribers advanced notice about an upcoming sales event.
And they bring their Xtra large “Big Gulp” cup with them. Depending on whatever the particular season is. They’ll either be served fresh lemonade or ice tea during the brutal summer months. Or great tasting gourmet coffee or cocoa during the brutally cold winter months.
Be Ready And Willing To Be Flexible With Your Marketing Or Promotional Efforts! (It’s Definitely Worth It!)
On the other hand. If for whatever reasons they still don’t have a “Big Gulp” cup yet. And they still want to enjoy a great tasting cup of gourmet coffee or whatever. They only pay $3.99 or X. And one dollar goes to offset the current and future cost of the Xtra large “Big Gulp” plastic cups.
Which they get at cost from one of the areas plastic cup distributors. (Because you allowed both the owners and the current and future employees who remain loyal subscribers.
They get lifetime discounts of 25 or X% off any purchases over $500 dollars. Up to $1,500 or X amount of dollars. And they save 15 or X% off any purchases under $500 dollars. Provided the items aren’t on sale. And free shipping with any orders over $100 or X amount of dollars.)
Be Or Become Strategic And Watch Your Long Term Gross Profits Consistently Grow!
And at least one dollar you donate to various local charities. But with a slight marketing twist. You let the customers reach into a bowl. And you basically have the names of at least two popular local charities names written on small pieces of paper.
And whichever name they pull out. You tally everything up. And at the end of the week or month. Your furniture store donates that amount to the charity. (Pretty cool, right?)
And of course, in exchange for your marketing generosity. The gourmet coffee shop supplies your store with one twenty or X pound bag of gourmet coffee per month. This way both your current and future employees. And current and future vendors and suppliers will constantly be exposed to the gourmet coffee shops great tasting beverages.
Hopefully you’re starting to see and appreciate the long term marketing possibilities. So going forward. and “how” some really simple marketing strategies and tactics. can ultimately lead to some major bankable profits. Don’t you agree?
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that you can apply to your business, product or service in the next 30 days or less!
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