So What’s This Potentially Profitable Marketing Lesson A Static Website Can Teach You?Part Two
So (hopefully) you’ve come to appreciate, as you discovered in part one, old school, static type websites, offer a powerful marketing lesson, because owning one amply demonstrates, how first time visitors, not only view it, but the conclusions they start reaching about the webmaster(s) too!
Case in point: after a first time visitor, quickly skims your static, (non changing) website and or sales page, and for whatever reasons they decide not to purchase anything!
They quickly conclude, you’ve probably put your best (sales) foot forward, and since nothings going to change, there’s no need for them to come back!Right?
Sort of like watching one of your least enjoyable, re-peat episodes, from one of your favorite sitcoms.You’re just not so into it,right? And then there’s this angle to consider!
So What Potentially Profitable Marketing Lesson Can A Static Website Possibly Teach Savvy Entrepreneurs Such As Yourself?
Ladies & gentlemen, here’s a very condensed version, from a powerful true story, told by a famous, direct response marketing legend.
It seems, at one point during this legendary marketers career, things, (income wise) temporarily went a little bit south!Big time!And to add insult to injury, he was also going through a rather difficult and messy divorce.
And while he was in the process of settling some business arrangements, his income was pretty much flat, (compared to) what it had been in previous years!
So for the next few 24-36 months, as things slowly worked it’s way out, and he aggressively rebuilt his high end consulting (client) base,(and then some) and he eventually found love again!
During the (so called) flat income period, he and his new bribe, went looking for a new home.And the one they ultimately settled on, was located near a majestic beach,which meant it had a simply breathtaking view!
However,( by) his own admission, the property needed a ton of inner and outer work!(Which is why he and his new bride, were able to get such a great deal, on this house, nobody with sufficient income wanted!)
Entrepreneur, it’s what happened next, that relates to the static website concept!So please pay close attention here!
Your Small Business Marketing Plans Definitely Evolve And So Should Your Web Presence!
So because this beach front property, with the majestic view, needed a ton of inside and outside work, and virtually nobody with a substantial income wanted it!
The legendary marketer and his new bride were able to negotiate a steep price discount.And even though his current monthly income, (while) higher than your typical 9-5 employee, was nowhere near what it had previously been a few years ago.
He and his wife, still went looking for a reputable interior decorator,and as he explained it, this particular firm they eventually settled on, showed very little, (sincere) interest, in having he and his wife as first time customers let alone, long term repeat clients!
Primarily because, from what they could see, his income was pretty much flat (static), and they didn’t (quite) have enough foresight to see and or anticipate, how fast his income would return to it’s previous highs!
Savvy Entrepreneurs Constantly Grow And Evolve And So Do Their Incomes!
So for those reasons, and several others, the interior design firm, basically took his initial deposit, and offered very little, real assistance, in helping he and his wife, put together a interior design plan!
Fast forward, just two short years later, after he finalized his messy divorce, and completely washed his hands, of some previous business arrangements/partnerships etc.
His high end, one on one consulting and information business was now back in high gear!Which meant, his monthly income, routinely topped six figures again!
Which meant, he and his wife, ultimately went on to purchase, in excess of $250,000 dollars in interior design services! Sadly, not with his original designer!Why? Because, they hadn’t anticipated his monthly income rebounding like it did!
What Savvy Small Business Owner And Or Service Provider Can really predict Which Customers Or Clients Will Turn out To Ultimately Be Their Best!
So they treated he and his wife, like they were destined to be and remain, lower income producing customers/clients at best!Turns out (of course), they were dead wrong! So “what’s” the potentially profitable, marketing lesson you ask?
Simply this, (entrepreneur) unlike a non changing, old school static website, your entrepreneurial journey, is always constantly evolving!And the same holds true for your potential customers & clients etc!
So don’t fall into the trap, of thinking, just because one of your potential customers or clients, can’t or show, little or no interest in your top end products, and or services today!Doesn’t mean they can’t or won’t be able to afford them tomorrow! Right? Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
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