So What Important Lessons Can Law Enforcement And Human Nature Teach You About Marketing?
So are you into any of the really popular cops shows? Or do like watching those type of feature films?
The only reason I ask is because, you might be pleasantly surprised at some of the really important business and or marketing lessons that can be learned from both (good old fashioned) law enforcement and human nature.
I know on the surface, you’re probably thinking” yea right?” But it’s true. In fact, law enforcement definitely knows and understands, “how” human nature pays a huge role in both pursuing and capturing criminals of all kinds.
Personally, I love watching crime dramas that are based on shocking “true stories.” That said, let’s take a look at an all too common occurrence, that (thank goodness) is an evergreen situation, that allows law enforcement to consistently capture more than their fair share of bad actors and actresses! 😎
So What Extremely Valuable Business Lessons Can Good Old Fashioned Law Enforcement Teach You About Human Nature And Marketing?
You know it’s probably a very good chance, that some of those extremely hard working men & women currently working some extremely long hours in law enforcement, just might have a career in small business marketing and or consulting, once they decide to move on from law enforcement.
Seriously, because some of the ways that they consistently go about (both) pursuing and ultimately capturing the bad actors among us, are nothing short of brilliant and utterly amazing!
You get to see them (up close) and personal, effectively maneuver criminals, right into the big house! 😎
And quite frankly, it’s truly a thing of beauty! Case in point: recently (while) on a phone call with a relative. A local news story (on my end) detailed “how” (get this), an extremely savvy local law enforcement agency, strategically went about capturing several semi local law breakers, (who) in some cases had been at large, and on the run from the law for anywhere from three to six months or longer!
And simply by employing some (good old fashioned) detective work, proven marketing strategies and combining those two, so that they played to the criminals natural greed!
They were able to capture them, (in most cases) without any incidences or putting other law abiding citizens in any danger “whatsoever!”
Thank Goodness Certain Law Enforcement Agents Understand Human Nature And How It Relates To Capturing Criminals!
So as I was speaking with a relative and the local news was playing in the background, they aired a segment, in which local law enforcement, sent direct mail post cards to the last known address of several “Wanted” criminals”, that currently had outstanding warrants for their arrest!
(You’re probably not gonna believe this!) But these inexpensive, strategically mailed postcards, that were extremely time sensitive, were addressed (to either) the person with the outstanding warrant and or current resident!
And they were informed to bring the postcard, along with some form of (state recognized) picture ID and they had exactly ten days to claim their prize, which was a “free“, (there’s that proven marketing gem again!) 75 inch flat screen TV! 😉
And all they and or the current resident had to do was, come downtown to a local call center and (fill out) a simple form, present a valid state recognized ID and claim their prize!
Well, as you can imagine, the criminals complete surprise and total shock, once they presented a valid (state recognized) form of picture ID, and established who they were and the local cops suddenly appeared to lead them away in handcuffs! 😎
I immediately burst out laughing, but reveled in what a brilliant example of (highly) sophisticated marketing, based on some extremely savvy law enforcement agents, playing on criminals natural inclination towards greed!
And trying once again to get something for nothing!(Simply too awesome!)
Obviously, they didn’t catch all of the people they mailed these inexpensive post cards to!But the spokesperson for the law enforcement agency, made it abundantly clear this was a strategy they’ll definitely be visiting again, sometime in the not so distant future!
Can you believe it? The allure of offering a “free” TV, gets a certain percentage of “Wanted” local criminals, even with outstanding warrants, to temporarily come out of hiding, to try and capture a supposedly “free” prize! 😎
Hopefully the message is clear, correct? If good old fashion bribery is good enough for law enforcement, it ought to be good enough for the rest of us! Don’t you agree?
Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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