So What Potentially Profitable Marketing Lesson Can Tiny Little Birds Teach Savvy Entrepreneurs?

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So What Potentially Profitable Marketing Lesson Can Tiny Little Birds Teach Savvy Entrepreneurs?

Ladies & gentlemen, have you ever seen the nature channel, where they show “how” these incredibly courageous, (not to mention) extremely entrepreneurial,tiny little birds.

Routinely perform some of the most heroic services, for some potentially dangerous hippos?

Have you have the pleasure of witnessing this or what?

Crafty entrepreneurship at it’s very finest! And an extremely powerful, potentially profitable marketing lesson or two, all profit seeking entrepreneurs, simply cannot afford to ignore!

Because it clearly demonstrates “how” supply & demand will definitely find a happy medium, without any type of artificial interference!

Their temporary (strategic alliance), definitely works to and for the benefit of both of them!Which absolutely makes this Kodak moment worth sharing! So let’s take a much closer look!

So What Potentially Profitable Marketing Lessons Can Some Tiny Little Birds Possibly Teach Some Extremely Savvy Entrepreneurs?

Just in case, you honestly have no earthly idea, what I’m referring to!Let me quickly recap; in certain parts of Africa, during the hottest portion of the summer.

These incredibly large and potentially dangerous hippos, head into the lake, in order to cool off!

And often, while they’re halfway submerged, the lower part of their back is still exposed, not only to the unbearable sun, but also to an endless onslaught of pesky mosquitoes!

Enter these incredibly entrepreneurial, “take no prisoners” service minded, tiny little birds! And “what” pray tell, do they do, and or desirable services, can they possibly provide, that would be of the slightest interest, to these massive and potentially deadly hippos, you skeptically ask?

Extremely Successful Entrepreneurs Are Looking For Better ways To Service Their Clientele!

Why those “tiny little birds”, stuff themselves full of those pesky mosquitoes, all while riding the hippos back!

But, as part of their, “no extra charge” VIP “upgrade service,” once done there.

These incredibly massive hippos, gleefully open their mouths extremely wide, and these tiny little birds, with absolutely no fear (whatsoever) of being crushed to death & eaten, fly into the hippos mouths, and clean their teeth, by picking the bugs and other particles, between their teeth!

Ladies & gentlemen, that’s providing a high demand service! And what being a true entrepreneur is all about? Would you not agree?

Okay, but in a far more practical sense, “how” in the world, can you and I, make that particular example of fanatical customer service, far more practical? Entrepreneur, I’m so glad you asked?

Did You Know Effective Lead Generation Can Be An Extremely Profitable Customer Service Tool!

Ladies & gentlemen, some of you are already aware, that I currently have a hard cover, 160 page “how to” workbook, that teaches beginners and intermediates -alike- how to find and or create, investment grade, “Owner financed” carry back notes and or deeds of trust/trust deeds etc.

And the workbook also provides them with a detailed, one sided, 8.5 x 11 worksheet, they fill out as accurately and completely as they can, and immediately fax into the awaiting arms of some deep pocket institutional investors.

And these extremely well financed institutional investors, buy these collateralize  debt obligations, from homeowners, and or property owners, (nationwide) for discount prices, off the original retail value, through a rather sophisticated process, known as “discounting.” (Don’t ask!)

Really Successful Entrepreneurs Often Start out As Tiny Little Mom And Pop Small Business Owners And Or Service Providers!

And it’s done practically every day, in every state in the union!Including yours! This is a multi billion dollar a year industry, and has easily been so for the last 50 plus years!(And counting!)

And these institutions gladly pay individuals such as myself, (in essence) a finders/referral/bird dog fee, for bringing them investment grade notes, (or “paper”) which is just investment slang for some type of debt instrument.

These and other private institutions, pay us in essence, a spread, on the price they’re willing to pay for the note, plus the applicable closing costs, and the price we offer our potential customers, the private note holders.

That my friend is a mega crash course overview from 30,000 feet at least!  😀 So that we can finally get to the really good stuff! (Thanks for hanging in there! 😀 )

So What Does Our Small Business Have To Do With These Tiny Little Birds And Or Extremely Savvy Entrepreneurs?

So imagine if you will, my 160 page “how to” text, and consider my information business, as the, service orientated, entrepreneurial minded, tiny little bird, in this particular example.

Now imagine, those traveling (town to town) 2-3 day, free workshop events, where they aired a ton of 30 minute info-mercials, about a week before each live event.

And they run full and half page ads in several of the popular (local) newspapers and sometimes, the promoter (s) also typically arrange to be interviewed on some popular local radio stations as well. In order to further promote their up coming free workshop events.

And typically, both they and their support staff, fly first class, and stay in the best hotel accommodations.Do they not? For sure.

In other words, these promoters have some ongoing sunk costs, and no matter what they do, those costs are fixed!Enter, yours truly!

Who Says Your Entrepreneurial Skill Aren’t Worth Developing?

You see, my physical 160 page “how to” workbook text, which targets the real estate investment entrepreneurial community. And let’s not forget and or overlook the fact,those promoters, definitely need semi qualified bodies at their 2 and 3 day events!Do they not?

And get this? Typically, a staggering 50% (or more ) of those attendees, (for whatever reasons), do not attend the second or third day! Say what? Nod your head cadets, because it’s true.

So here I am, (the -customer service orientated-  tiny little bird), and I offer my 160 page “how to” text, to the giant hippos (mega promoters), to give away to their audience, as a free ethical bride, simply for attending day two or three, of their free introductory events!

Isn’t It Funny How Some Of The Simplest Entrepreneurial Ideas Have The Long Term Potential Of Being The Most Profitable!

Now can you appreciate the comparisons!Say yes! And even though, it only cost $14 dollars to actually have my book printed, and probably less, if they contract with a major printer, and guarantee to print X amount of copies!

But since it normally retails for anywhere from $39 – $69 dollars! The promoters can promise to give it away free, to the first 100 attendees, (or x number) that return for the final day of the free introductory event, and they bring a guest 18 and over! 😀

Keep Developing Your Top Notch Lead Generation Skills and watch What Consistently Starts To Happen!

And if it still isn’t crystal clear, “why” I’m so willing to let them (both) sell, and or giveaway my text! It’s because entrepreneur, every time, a potential bird dog submits one of my bird dog worksheets, and my institutional investor decides to fund one of their offers, (both) myself and the bird who submitted the worksheet, split the spread!Bingo!

Which is typically $1,500 dollars! (Give or take!) Meaning; $750 dollars apiece for both of us! Multiply that amount by the literal thousands, upon thousands of potential birds dogs nationwide, that can be given my text, or they can buy it for just $39 dollars (or X!)

And the promoters get to keep that $25 dollar difference($39– $14= $25 dollars gross front e profit), in order to help offset some of their sunken fixed cost!And I get another potential bird dog/referral agent for free! Oh how sweet it is! Would you not agree?  😀 

Why Stop With Learning And implementing One Potentially Profitable Marketing Lesson?

(And I’ll definitely need a ton of them! Because remember, the national average, is only two percent! Meaning; on average, only about two people out of every 100-give or take- will ever do anything profitable and or sustainable!)

Every body wins!In part two, we’ll dive even deeper! But hopefully you can appreciate, the potentially profitable marketing lesson(s), these tiny little birds, can teach some of today’s savviest entrepreneurs, right? Now as is customary during this part of our show.

Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!

As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!

And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by as much as 25% in the next 90 days or less.

And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!