So What Actually Happens When Inventory Control Issues Team Up With Marketing Know How!Part Two

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So What Actually Happens When Inventory Control Issues Team Up With Marketing Know How!Part Two

So as you previously discovered in part one of this ongoing series, about “how” some companies, and not necessarily just the fortune 500 type.

But basically how any extremely savvy retailer can consistently turn their persistent inventory control issues, into a previously untapped profit center. Sound good?

After all, most profit seeking retailers that constantly struggle with their inventory control issues, primarily look for ways to dramatically slash these items  prices and try and price war themselves into bodies into their store/showroom.

And hey, (two things), One.) It definitely makes sense to actively pursue a proven marketing tactic like this, when your company/corporation has extremely deep pockets.

And over time you can actually afford to temporarily lead loss your way into eventual profitability. Then by all means go for it!

Two.) And the other thing is, “if” you’ve got or you’re extremely close to developing a truly reliable, proven additional income producing “back end” ongoing sales process.

And it eventually leads to increased long term profits! Then by all means go for it! Typically ,however, that’s usually not the case!The remainder of this post will reveal some extremely viable marketing alternatives, for you to seriously consider!…

So How Do Extremely Savvy Retailers Turn Their Ongoing Inventory Control Issues Into A Previously Untapped Profit Center?

Okay, quickly picking up where part one so abruptly ended. This extremely savvy local (retail) furniture outlet, was looking for a strategic way of converting their ongoing inventory control issues into a long term, previously untapped profit center.

And here’s “what” they initially decide to do to help alleviate their chronic inventory control issues.They systematically reach out to several local, (yet) reputable charities and offer to help them raise a ton of cash.

They basically offer their proven “raffle” strategy and offer the charities a percentage of the overall gross amount raised, but on a sliding scale, performance basis.(Please see part on for all of the particulars.)

Without re-hashing too much here, the furniture (and or retailer X), offers a raffle package which consists of a $10,000 dollar “Master Bedroom” set, and a really nice $2,500 dollar leather sofa.

And just for good measure, they also throw in a really cool state of the art 75 inch flat screen TV, that one of their local appliance dealer strategic alliance partners, gladly provides, for an opportunity, (at some point) down the road, to get access to those potential customers as well.

And eve though this entire jumbo package would typically retail for a $15,000 dollars, give or take! 😎 The charities donor can (and more than likely) will gladly enter this “raffle” for a one time entrance fee of just $1,000 dollars (or X!)

(Which entrepreneur, if you actually do the math, that’s just six cents on the dollar! Or to say it another way, the actual raffle winner, is purchasing everything, for a staggering 94% savings!)

Who Says Excess Inventory Isn’t Profitable?

So this one particular local charity, (as you recall) from part one, they had a ready made donor/subscriber database of 12,345 people, that have already supported their various causes and previous fund raising efforts over the years.

And keep in mind, their 12,345 donors may in fact be a combination of offline, physical snail mail addresses, online opt in email addresses and or text mail addresses etc.

In any event, 750 of these previous donors, paid their one time raffle entrance fee of $1,000 dollars, for a chance to save 94% on the dollar!( 750 x $1,000 dollars = $750,000 big ones!)

And entrepreneur, if you actually bother to do the math, 750 divided 12,345, means only six percent of their active donors even bothered to enter the raffle!

And yet, they still grossed a staggering $750,000 dollars, (in this particular hypothetical example!) Here’s where it gets really interesting! So please pay close attention!

As you recall  from part one, the furniture concern, offers to split/revenue share with the various charities on a sliding scale, performance basis! Meaning, (let’s) say they’re simultaneously working with at least three charities at the moment, using their rapid fund raising raffle strategy.

Whichever charity produces the most raffle entrants, they automatically get 50% of the gross revenues! Or more! And the second best, automatically earns 40%! And the third lowest performing charity, they still earn 30% of the collected gross revenues!

So in this particular case, even the bare bones minimum of 30% of the gross, still equates to a whopping $225,000 dollars!($750,000 x.30% = $225,000 dollars or X.)

(Note: In part three you’re gonna discover an incredibly powerful, yet “brain dead” simple way for the extremely savvy charities to make out like bandits,using this exact same concept, (with a few marketing tweaks obviously),but unless it’s pointed out to you, both you and your major competitors won’t see it!)

Even if you had a high powered flashlight! 😎 (But I digress!) Anyway… Here’s the point, the other 749 donors that entered the raffle and even though they weren’t the one grand prize winner!They still win!

Strategic Excess Inventory Control Can Potentially Be Pretty Profitable! (Don’t You Agree?)

The savvy furniture concern will create an entirely separate opt in email list, that’s just for the various charities they’re working with. And each donor will receive a super time sensitive, VIP “new customer only” discount coupon card.

And if they spend over $1,000 dollars on their very first purchase, (and they can do so), either by physically visiting the furniture outlet’s store and or by purchasing from their mobile responsive WordPress website/blog.

And when they do so, they automatically qualify for some really cool, “lifetime extended” benefits! How cool is that entrepreneur?

And if they spend less, they still get a few goodies, just not as nice and not as often! 😎  It’s called the real world BTW!

Of course right about now, your mind is racing uncontrollably, and you’re wondering (A.) What are some of some of these, so called “lifetime extended” benefits, they automatically qualify for, when (and only when) they spend over $1,000 dollars, (or X) on their very first purchase?

 And (B.) “How” can or could some savvy charities tweak this same basic marketing strategy and make out like a bandit! Hey, to discover those nitty gritty details, you’ll need to check out part three!

Now entrepreneur, “if” this was your typical online marketer,(and you know it’s not!!) There would have been a link directing you to opt in to get some free lead generating offer of some kind!  😎

Instead, by supplying you with hopefully tons of creative marketing ideas, via these marketing concepts shared on this blog, (which hopefully) leads to you socially sharing these posts and recommending it to your audience and colleagues etc!

And those additional eyeballs, (my friend) are worth a lot more than readily meets the eye! 😎  Thanks in advance!! But in part three, you’ll discover even more proven ways, to systematically convert excess inventory control  issues,into some previously untapped profit centers! See you soon in part three!

Now as is customary during this part of our show.

Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!

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