So What Actually Happens When Inventory Control Issues Team Up With Marketing Know How!Part Three

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So What Actually Happens When Inventory Control Issues Team Up With Marketing Know How! Part Three

As you previously discovered in part two of this ongoing series, about how some extremely savvy (local) furniture retailers, can consistently make their inventory control issues.

A whole lot more manageable and profitable simply by applying some proven marketing know, right?

But by the same token entrepreneur, (is it not interesting) “how” some of the very same local charities, these furniture retailers are closely working with.

Can use some of the exact same proven marketing strategies, concepts and principles, to virtually put their periodic (and or) annual fund raising efforts on steroids!

Simply by adding a few brain dead simple marketing tweaks.

You gotta wonder what it is and why more of these extremely savvy, (although periodically) cash challenged charities don’t act accordingly.

Well  maybe the content of this particular post (and others) along with your much needed help in socially spreading the word. Will finally help get them moving in the right direction. Let’s hope so. In any event, time will tell…..

So What If Anything Can Be Done To Convert Chronic Inventory Control Issues Into A Long Term Profit Center? (Especially For Some Extremely Savvy Local Charities?)

Ladies & gentlemen, before completely unveiling this incredibly simple marketing twist. For just a second. Think about your current and future marketing challenges, no matter “how” big or small they happen to be at the moment. Think of them in terms from the service industry perspective. Huh?

Here’s what I mean. Entrepreneur can you cook a hamburger? What? (Yes or no?) Can you or your spouse or significant other cook a hamburger? The truthful answer for at least 99% of you is yes, correct?

That being the case, “why” do you and I, (along with) millions of others periodically eat at various fast food restaurants? 😎 Exactly!

That little mental exercise was offered to get you to (not only) understand, but hopefully fully appreciate “why” sometimes even though a major potential, (long term) profitable opportunity, is within the grasp of certain small business owners/service providers.  And or local charity administrators etc.

They may still prefer the long term convenience of having others set the vast majority of the marketing/fund raising process up, in lieu of doing all or most of it themselves! And they (therefore) are willing to accept the lower end of the eventual payoffs.

There’s Some Awfully Big Money In The Right Kind Of Inventory Management! (Don’t You Agree?)

So here’s the thing, and the “brain dead simple” marketing twist, of course (this will all make a lot more sense to you.) Provided you’ve already read parts one & two! That way this whole (profitable) inventory control issue  marketing angle will be put in the proper perspective.

So this time it’s the extremely savvy charity that aggressively approaches one of the local furniture retailers with the following proposal.(Instead of the other way around.)

Since the charity (or savvy company X) already has a combined list of past (donors/subscribers of any kind) on their current database. They’re going to send their ever growing current database of 12,345 subscribers

(Either) a combination of opt in email messages, offline direct snail mail post cards and or offline sales letters etc. And or a periodic series of text message etc.

After the charity invests $15,000 dollars upfront,(or X) to purchase the “Jumbo Package” (that was also previously mentioned) in part two.

And as you recall the jumbo package consisted of a $10,000 dollar Master Bedroom set, a really cool 75 inch, (state of the art) flat screen TV, (which) they got (at cost) from one of their local retail appliance dealer joint venture (JV) partners.

Your Current Or Future Inventory Control Issues Will Only Get Totally Out Of Control If You Let Them!

And of course, (let us not forget) that nice & fluffy $2,500 dollar plush leather sofa, that’s also included in this fund raising cash magnet promotion!

And the charity will (immediately) turn right around and offer this $15,000 dollar “Jumbo Package” offer to their past donors, in the form of a “raffle” and it only costs $1,000 dollars to enter!

And as was reported in part two. Let’s say only 750 of their 12,345 current subscribers, or a mere six percent of their subscriber base, thinks investing a one time “raffle entry fee” of $1,000 dollars, is actually worth their time and money! (750/12,345 =.0607 x 100 = 6.07 %)

So in other words, (a staggering) 94% of the charities past donors, (don’t even think this fund raising promotion) is worth their time or money! Now let’s quickly do the math.

Seven hundred and fifty donors invested $1,000 dollars each (or X.) By my calculations, that equates to a mere $750,000 dollars in gross profits!(750 x $1,000 =$750,000 big ones! Minus all the necessary legal fees and costs to set things up properly.)

Who Says Strategic Inventory Management Can’t Consistently Lead To Some Really Big Money?

So the charity initially invested a mere $15,000 dollars up front, (or) if their money was temporarily extremely tight, they could have gotten the jumbo package on temporary consignment from one of the (long term profit thinking) local retail furniture outlets.

And then immediately contacted their donors and simply leveraged their donors one time payment raffle fee money, to simultaneously purchase the jumbo package from the retail furniture outlet, for X and basically pocketed most of the difference!

Minus any and all additional fees, taxes and administrative costs etc!(Entrepreneur, please acknowledge, that at least on paper, (in theory) you can see how this particular marketing/super fund raising concept works!) Thanks!

So in other words, the extremely savvy charity, if they were aggressive and marketing savvy enough, could put this entire “fund raising” effort together by themselves! And instead of receiving a sliding scale performance based percentage of anywhere from 30-50% of the gross profits, (as previously described in part two) they could receive and keep 80-90% of the lion’s share themselves! Hello!

But in order to get the lion’s share they would need to take the time and effort of putting the entire process together! And that was the reason for the comparison to the fast food example!

They (for whatever) reasons, simply may not wish to get that deeply involved, even though you can clearly see, this type of super fund raising approach, has some serious possibilities! Would you not agree?

In part four we’re revert back to the retail furniture outlet’s perspective and fill in a few more gaps! Until then, is it starting to dawn of you, “how” some extremely entrepreneurs, (no matter) which side of the coin, they happen to be on, can definitely convert chronic inventory control issues, into some potentially outrageously profitable marketing opportunities? Say yes!

The Closer You Look The More Opportunities You’ll Discover To Be Creative With Your Marketing Or Promotions!

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