So What Actually Happens When Inventory Control Issues Team Up With Marketing Know How!

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So What Actually Happens When Inventory Control Issues Team Up With Marketing Know How!

When it comes to those pesky, (and  not to mention) oh so time consuming, but totally  necessary, weekly or monthly logistics cost and service reports, that even though both you  and your staff literally dread filling out!

What company doesn’t want to feel like that major investment and overall, they just made, still  isn’t paying off,right?

In fact, any so called (and or) readily perceived inventory control issues that still persist,even  after several weeks, (or worst yet) months into your  brand new overhaul, is enough to give any  new or veteran entrepreneurs, those constantly reoccurring dreaded sleepless nights!Agreed?

After all, that doggedly persistent sales rep all but assured you, that through the use of their state of the art, intuitive software program, that once your computer generated Purchase Orders (PO’s) and  totally automated Advanced Shipping Notices (ASN’s) ,started to routinely kick in, and your  carefully trained staff were given the customary 60 to 90 day adjustment period.

Those once chronic inventory control issues, that typically all but drove you insane,would all but quickly become a thing of the past!

And yet here you are, a staggering six months later, frustrated as ever, that once again, your retail furniture outlet, (and or retail company X) has, (guess what?)

Some excess inventory and once again, you’re wondering “what” the heck you can do (asap) to not only liquidate it! But “how” to strategically do so without having to practically give it away (as usual), at bargain basement fire sale prices! Like practically all of you major competitors do!…..This ought to be interesting!

So What Actually Happens When Inventory Control Issues Routinely Come In Contact With Some Strategic Marketing Know How?

Now as you surely realize, both you and your major local competitors have several ongoing issues and concerns, that practically never ever go away!Right?First of all, no matter what (or how) you ultimately whined up liquidating your current excess inventory.

You still have to be readily concerned with the inevitable, temporary squeeze doing so will put on your daily/weekly cash flow, correct? Because no matter what part of the year it is, you’ve still got your monthly rent/lease payment on your favorably located, prime retail space, correct?

And your top notch sales reps have to be paid their industry leading commissions, no matter what the actual final “fire sale” price is, correct? Your in house office staff dynamos has to be paid their much deserved salaries too, right? And you’ve still gotta constantly have those all important “brand new” first time and returning customers coming through the door 24/7, correct?

And one of the simplest, (surefire) ways of making sure that happens, is for you and some of your larger and therefore (much better) financed, major competitors, to keep blasting those outrageously expensive, traditional local TV, radio and newspaper ads all over the place!

All while you keep your enormous showroom warm during those brutally cold winter months and reasonably cool during the dog days of summer!And you’re expected to constantly pull off this miracle, all while your daily and weekly cash flow is being severely squeezed!

By both your businesses current excess inventory control situation, and the relentless price war constantly being waged against you, by some of your major local competitors!Alka seltzer anyone? 😎 This ought to be interesting!

So How Can You Strategically Convert Some Of Your Excess Inventory Control Issues Into A Major Marketing Advantage?

(Without Breaking The Bank While You Do So!)

Now remember entrepreneur, if you want, you can take the easy way out and just bite the bullet and start slashing prices to the bare bones minimum and try and temporarily compete in an all out price war! And hope that when all dust finally settles, you haven’t temporarily put yourself in too deep of a cash crunch!

Hey, you’ve done it before and lived to tell about it! Or you can seize the situation, from a strategic marketing standpoint and (going forward), make your recurring inventory control issues, a much preferred profit center! Which solution sounds the most viable to you? (I take it that subtle nod signals your preference is door number two! 😎 )

Here we go then.First, (whether) you care to admit or not, simply by setting up those in house, weekly “free” summer drawings and, (to date) collecting over 1,700 double opt in email subscribers!

Entrepreneur, that one sound,strategic marketing ploy alone, has cut down significantly on some of your monthly upfront out of pocket expenses, has it not? Absolutely! (Not to mention the fact, that today you now have a rather impressive double opt in email/mobile marketing subscriber list of 11,379 of the faithful!And still steadily growing!)

Because now you can either (text) and or email your valued prospect/ customer base and get a percentage of them in your showroom spending more, for virtually peanuts! Way to go!Now how bout you take things to the next level or two!

Why Shouldn’t Excess Inventory And Excess Profits Go Hand In Hand!

So here’s “what” you’re initially gonna do, just to come out guns a blazing!First of all, you wanna accomplish three really simple objectives if at all possible!

1.) Objective # one: To create an evergreen marketing strategy than can consistently be used to create eager, “brand new” first time customers on the regular!Without constantly having to spend a fortune to do so!

2.) Objective # two: To incentize the process to the point, that your carefully selected strategic partners, not only see the advantages of being in close and reliable partnership with your business!

But will readily and actively compete, in order to do so!

3.) Objective # three: It’s a process that you actively monetize by sharing it with others within your particular industry, that happen to be located outside your local marketplace! So that sharing it with them (for a consulting fee of course), doesn’t hurt your business one iota! 😎 

Now that’s not too shabby an agenda! Would you not agree? So here’s “what” you’re gonna do. Initially you’ll systematically reach out to several local, cash starved, but reputable charities.

And offer to “raffle” off one of your most popular and most expensive “Master Bedroom” Sets, that would normally retail for a cool $10,000 dollars plus applicable fees & taxes!

Plus, you’ll thrown in a really nice leather sofa, that would normally retail for $2,500 dollars on its own! And just for good measure, to really get the greed glands of the entrants, salivating with baited anticipation!

You’re also going to tap your local appliance dealer,whose an occasional  joint venture partner and throw in a 75 inch (state of the art) flat screen TV! 😎 And it would normally retail $999 dollars, plus applicable fees & taxes etc.This way a ton of the charities loyal donors willingly jump in!

So altogether, you’re basically talking about a total “feel good” package, that would normally retail for about $15,000 dollars or so, once you throw in all the applicable fees & taxes etc!

So needles to say, the donors are more than willing to pay the one time entrance fee of just $1,000 dollars (or X!) Now just to cut to the chase! Let’s say out of the charities list of 12,345  regular donors.

A whopping 750 of them take the plunge! So you do the math! What’s $750 x 1,000? Right! (750 x $1,000 dollars = $750,000 thousand big ones!) And the retail furniture outlet, gladly gives the charity, (initially) 30% or a staggering $225,000 dollars for their assistance!($750,000 x .30% = $225,000 dollars.)

But readily informs them, that under the right circumstances, their amount can and will go as high as 50% of the overall take!

Providing they are able to accomplish a rather lofty goal set by the retailer! And “what” pray tell might that rather lofty goal be you ask? You’ll discover that in part two!

But for now, can see and (hopefully) appreciate how this “battlefield tested” marketing strategy, can and definitely will make their ongoing inventory control issues a thing of the past? Say yes! Great!See you very shortly in part two!Now as is customary during this part of our show.

Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!

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