So Let’s Talk About Some Creative Marketing Incentives! Part Three
Entrepreneur you definitely already have a creative streak or two in you, correct? Since you may or may not have direct access to a fortune 500 ad budget, right?
That’s no reason not to tap your natural marketing creativity. Don’t you agree? So in this 3rd installment of this ongoing series. Let’s laser focus on at least three more non traditional ways of strategically implementing some creative marketing incentives.
Is there any reason why you or your major competitors don’t wish to discover how to inexpensively take things to the very next level or two?
You Get An Innovative Marketing Plan And Watch Your Bottom Line Rise!
Ladies and gentlemen strictly for additional hypothetical illustration purposes only. Let’s take another look at those extremely young kids in the featured image. Who definitely look like they’re having a blast, correct?
Let’s say you’re a non franchised retail appliance center owner. And you definitely have a pretty good idea of what your ideal customers total lifetime customer value metrics are.
Let’s say you start inexpensively testing your monthly or quarterly free drawing strategy. For your “Kids R Kool” day party events. All the customers of the retailer enter for their chance to win a local party for kids.
Ages 7 – 12. Or X to X. The 1st grand prize winner automatically wins the following. A party where the parent(s) or legal guardian(s) of the winning kid.
They get a party for up to 30 or 40 local kids of the same age to attend. And every kid in attendance. Who’s a runner up. As long as at least one of their parents or one of the legal guardian(s) joins the retailers opt in email list. Before they leave the party that day.
The parents get to buy ten or X number of DVD’s in stock. And only pay $2 or X dollars each. 😀 The kid who is that months or that quarters 1st grand prize winner. They automatically get to purchase 20 or X number of DVD’s for just $1 dollar each.
Now’s Your Chance To Implement An Innovative Marketing Plan!
And the parents or legal guardians of the 1st grand prize winning kid. They or if it’s only one of them in attendance at the party. They get to purchase any five or X number of DVD’s for just $1 dollar each. (Or some ridiculously low price.)
The recipients can’t help but to constantly bombard their social media accounts. Plus, remember the retailer is strategically investing in these types of proven creative marketing incentives.
As opposed to constantly spending a fortune on those outrageously expensive, dismally performing local billboard ad campaigns. Where the average person passes by them over and over.
But 99% of them won’t be making not even a purchase of any kind as a direct result of seeing those local billboards. Consider your own personal situation as proof.
Think about the last ten or X number of local billboard signs/ads you’ve seen just within the last 30 days or less. (Please be brutally honest here entrepreneur!)
How many of those have you started and continue doing business with? Do yourself an extremely eye opener favor. Call and find out. Or go directly to their website. And find out “how” much one of these mega cash drainers actually costs per month.
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And more than likely you have to pay for them anywhere from 6 months to a year in advance. So hopefully you can see and appreciate how potentially front end cash intent. This can be or quickly become, correct? 😀
Let the local corporate big boys and girls with extremely deep pockets go down that road. You and I definitely need to be or quickly become far more strategic. Don’t you agree?
So imagine the long term positive impact. When you or your major competitors were to buy state of the art bicycles for 25 or X number of kids who have attended one of your “Kids R Kool!” events.
Of course you or your major competitors got your bikes at your local JV partners bicycle shop. At their actual hard costs. 😀 Or you bought X number of them at their actual costs from their discontinued inventory.
And each kid who is the 1st grand prize winner for the month or quarter. They get a really cool bike anywhere from 10 – 20 days after their party.
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Imagine both their and their parent(s) or legal guardian(s) total amazement and utter surprise. And then contrast the overall cost of investing in outrageously expensive, dismally performing, local billboard ad campaigns.
One generates new and repeat customers. plus consistently generates positive word of mouth and mouse referrals too. All for literally pennies on the dollar. While the other costs you or your major competitors ton of front end money. And any leads you generate.
Which ultimately turn into customers and repeat customers. This traditional approach ultimately costs you a ton. Which option do you prefer? Let’s here it for at least testing some creative marketing incentives.
So What Part Of Strategically Over Delivering Are You Having Trouble Understanding?
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