So Let’s Talk About Profiting From Some Innovative Marketing Strategies!
(Just Like The Big Boys And Girls Routinely Do!)
So when’s the last time you at least strategically tested some innovative marketing strategies or tactics? If you’re not proactively testing various promotional strategies and tactics.
You don’t need to waste a fortune on outrageously expensive traditional ad campaigns. You or your major competitors can leverage your marketing dollars far better.
Than just wasting those dollars on expensive, one dimensional ad or promotional campaigns. You can send your positive word of mouth and mouse buzz through the roof. For a fraction of the traditional cost. Are you finally ready to discover how?
Why Not At Least Test A Proven Strategy Like This! If It’s Really About Strategically Building Brand Visibility!
Entrepreneur try to imagine the following. Potentially profitable innovative marketing strategies and tactics. At least being inexpensively tested.
Let’s you’re either the sole or co-owner of a local. Non franchised retail furniture or non franchised retail jewelry store. (And more than likely. You both wouldn’t have the exact same total lifetime customer value metrics for your ideal customers, right? 😎
That being said. You know your numbers so much so. You definitely have a pretty good idea what you can actually afford to generate a first time customer. Knowing going forward.
Each paying customer is definitely good for a certain amount of long term positive word of mouth and mouse buzz, correct? And all of their long term residual effect. Doesn’t require you and or your major competitors to spend one additional nickel. What profit seeking entrepreneur can possibly argue with that?
You Or Your Major Competitors Consistently Test Various Creative Marketing Incentives! (And Watch Your Bottom Line Systematically!)
So imagine if your retail furniture store at least tested the following strategy. You form a potentially profitable Joint Venture (JV) partnership initially with one to three local, non franchised printing shops.
They post a huge sign in their shops on “National Secretaries” day. Each local business owner either drops their card in a large fishbowl. Or they simply go to the printers lead capture page.
And join their opt in email list. (Or they could at least A/B split test ethically bribing their printers customers by having a portion of them do this?….. 😀
Either the 1st grand prize winning business. They automatically $1,000 or X amount of dollars in printing credits. To be used in any combination they choose. 😀 And their secretaries’ automatically win a dozen roses, a three or X foot foot teddy bear. And a box of extremely great tasting gourmet chocolates to boot. (That ought to cause a semi positive word of mouth and mouse power tsunami. correct?)
In reality it’s you or your major competitors behind this semi non traditional promotion.
Why Not Get Strategic And Cause A Long Term Positive Word Of Mouth And Mouse Blitz?
If the printer is strategically building their opt in email list. All of their runner ups will receive at least two incredibly time sensitive offers. Obviously one from the printer. And the other from you or your major competitors retail furniture or retail jewelry store.
Your offer ethically bribes the women to come to your store. And drag a friend with them whose at least 18. Before your ten or X day expiration date window expires completely worthless.
Every female who drags a female at least 18 with them to you or your major competitors store. They both get their choice of a free 32 oz. sample bottle of perfume.
Plus the 1st 50 or X number of women who spend over $1,500 or X amount of dollars. They get a free 64 oz. bottle of fragrance of their choice. 😀
And as long as their friend also joins you or your major competitors opt in email list before they leave the store that day. And they too spend at least $500 or X amount of dollars. They automatically get to buy at least one 64 oz. fragrance of their choice. 😀
So you know the word will quickly spread, correct? This is just an incredibly small sample of some potentially profitable innovative marketing strategies and tactics. Don’t you agree?
Get Out Of Your Own Way! Or Run The Risk Of Being Left Behind!
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
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