So If You’re Not Willing To At Least Test Some Potentially Effective Marketing Strategies Or Tactics!
(What The Heck Are You Planning To Do In Order To Effectively Compete?)
Are you into running any type of outrageously expensive, paid advertising? Especially the PPC (Pay Per Click) variety. While that route, is always an option.
You would definitely do well. To seriously consider, implementing A/B split testing, some type of proven effective marketing strategies or tactics.
At first glance. It may seem to you, yours truly is against, any type of traditional, paid advertising or traditional paid promotions.
This is definitely not the case. The challenge with using any type of traditional, paid advertising methods. You’ve got a rather extensive, (and potentially expensive) learning curve ahead of you. Unless or until, you invest in some type of qualified, ongoing coaching, consulting or mentoring.
Otherwise, you’ll constantly struggle. Meanwhile, you’ll also literally burn through a ton of cash. And quickly become extremely frustrated.Possibly burned out and now totally negative, on both traditional advertising or non traditional marketing strategies or tactics.
Meanwhile, some real, potentially profitable situations, will continue to slip right past you.Possibly in droves BTW.
Simply because, your all important mindset, has become severely jaded. Hopefully you’re truly starting to appreciate.What’s at stake.Before it really is too late.
Stop Trying To Write Bigger Checks! (And Instead Learn How To Become A More Effective Marketer!)
Case in point. Let’s say you’re one or soon to become, one of the four senior marketing directors, for a very successful beverage distributorship.
But unlike 99% of your major competitors. You’re not content, to continue to write checks,for those outrageously expensive, traditional advertising or promotional campaigns. (Good for you.)
Instead, you’re pro-actively looking, for some non traditional, far less expensive, (on the initial front end), previously untapped marketing/promotional opportunities.
After all, since you already know, your ideal customer, has a total lifetime customer value metric, of somewhere between $450- $6,500 dollars. Give or take, over the next five to seven year period.
And you’ll easily net somewhere around 55 – 63% of the higher end figure.Say what? So it’s easy to see how and why, you or your major competitors can definitely afford to get a little creative with your marketing or promotional efforts, right?
Thank Goodness An Effective Viral Marketing Strategy Doesn’t Automatically Mean Writing Big Checks!
Because remember. Your beverage distributorship, also sells, exotic cocoas, ice teas, extremely great tasting lemonades, higher end dinner wines and champagnes.And your great tasting gourmet coffees.
And their continuous exposure to your great tasting gourmet coffee or cocoa, is just your initial way of getting your proverbial marketing foot in the door.From there, your long term, repeat back end sales, will consist of a combination of all the other great tasting beverages you sell promote/market and sell.
But one of the non traditional marketing strategies, you’ll at least test. You’ll pro-actively approach, independently owned, small business owners and service providers. And form some mutually beneficial JV (joint venture) arrangements. For instance.
During the brutally cold winter months. You’ll approach, a few of the landscaping business owners.
And let them sample, some of your best selling, gourmet coffees. And whichever one they choose.You’ll let them have their first 20 lb. bag, at your actual hard cost. Say what?
And from there. On the anniversary, of each current client, the landscaper/snow removal service. Will offer their most loyal customers, who love coffee or cocoa.
Especially gourmet coffee or cocoa. They’ll offer brand new, first time customers, an additional savings of X% off their very first purchase. Plus, for the coffee lovers among their constantly growing customer base.
They’ll also offer them, an extremely time sensitive discount coupon, where they can save X% off their very first purchase of a 20 lb. bag of gourmet coffee of their choice. (Courtesy of tour company BTW.)
When You’re Pro-actively Using Market Tested Strategies Or tactics! (You’re In The Ideal Position To Fast Track Your Long Term Success!)
And just for joining your opt in email/mobile marketing list. And dragging a friend with them to your store or showroom, whose at least 18, before the expiration date.
These potential first time customers, automatically get to purchase another 20 lb. bag of gourmet coffee or cocoa of their choice.At your actual hard cost.Say what? Remember, at this point, what you or your major competitors are looking to do.
Is to initially, inexpensively get the word out, among the avid coffee drinkers.Who of course, will immediately start posting pictures and videos all over social media, bragging about you or your major competitors, great tasting coffee, right? Absolutely.
And let’s not forget, nor overlook, both the short and long term impact, of these same potential first time customers, constantly texting their, (take your pick!), best friends, siblings, neighbors, in-laws, co-workers or employees etc.
Initially bragging about your great tasting coffee. And you know they’ll be sharing it with all of the previously mentioned individuals, right? Absolutely.
And here’s how you or your major competitors, can and will take, this market tested strategy, to the very next level or two.
Steadily Building Your Positive Word Of Mouth And Mouse Ambassadors Is A Proven Marketing Strategy Or Tactic!
So imagine (for just a moment), the potential long term affect, of this potential,multi pronged, long term marketing strategy. You’ll initially reach out to a few popular,local businesses.
And during the brutally cold winter, and brutally hot summer months. The companies or service providers, who, (either) have opt in email or mobile marketing lists.
They can invite their customers and subscribers to their showroom or place of business, for a free Xtra large cup of either gourmet coffee or cocoa during the brutally cold winter months.
Or an ice cold can of either, exotic lemonade or ice tea, during the brutally hot summer months.Think about ‘what’ a nice gesture this is, for the business owner or service provider.
And the incredibly simple way you or your major competitor, is constantly generating, some potentially bank account filling marketing leverage. For literally pennies on the dollar.
And rest assured, some of these initial free exposures.Will definitely convert, into some repeat, long term customers, right? Absolutely. Coming up very shortly in part two.
You’re about to ‘discover,’ at least three more proven reasons why. You or your major competitors. Need to start embracing some potentially profitable, effective marketing strategies or tactics.Don’t you agree?
Start Looking For Ways To Help Your Not Directly Competing Vendors Shine!
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business,product or service in the next 30 days or less!
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Extremely important note:And if by chance, you happen to know any of the lesser known podcasters,who also target,small business owners,service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa!Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less.
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