Honestly. When you look at your marketing calendar. Is there really a (so called) ideal time, for you to consistently start generating, some type of, potentially bank account filling, positive, viral word of mouth or mouse buzz?
I certainly hope not. Because pound for pound. Any and every time, you or I, can consistently generate, any type of positive, word of mouth or mouse buzz.
Especially if it’s literally pennies on the the dollar. You’re not only well ahead of the pack. But this probably means, you can and definitely should, start investing your initial front end advertising or promotional savings.
On some other market tested ways, of getting directly or indirectly in front of not only your main target audience. But by extension, their professional and personal inner circles as well.
Sound like a plan you can live with or what?
Don’t Ever Discount Nor Neglect The Long Term Profit Generating Potential Of Old School Word Of Mouth Methods!
Of course, in today’s rapidly evolving social media era.It’s very easy, to be seduced by all of the on and offline personalities, who have huge.And constantly expanding. You fill in the blanks.
A.) Massive twitter followers. B.) Massive Facebook fan page followers. C.) Or massive followers on Instagram etc. And while doing so. You often lose sight of the fact.
Long before any type of formalized, online social media platforms were even thought about. The real way word used to spread very quickly. Whether it was good or bad.
Was the same way it does right now. By people to people. And personal and professional network to network. Meaning; this one told that one, who told this one.
And so on and some forth. But prior to the formalized social media platforms.The greater the influence of the individuals or networks initiating the buzz.The faster word spread.
Have a look, at few potential, untapped marketing opportunities or possibilities.
Who Says You Can’t Just Leverage Some Temporary Word Of Mouth Buzz! (For Some Potentially Profitable Long Term Gains!)
Let’s say your single location, designer retail jewelry store, is currently in third of even fourth place, in your local market. Which means, there is little or no chance, for you to financially go head to head, with your major competitors, right? Agreed.
However, is there any valid reason(s) why, you can’t temporarily leverage, the potentially profitable influence of some of the local men and women.
Who already have major influence.Whether they realize they have it or not.
Say for example. You and your top sales rep and staff members. Reach out to a few local celebrities, who often chair or participate in major local fund raising events.
Or they constantly appear on local prime time TV or radio events. And their pictures are also, constantly appearing in the local newspapers etc.
For the local ladies who easily fall under these particular categories.
You approach them about being allowed to wear, some of your extremely eye catching, designer, diamond studded earrings.Which normally retail for at least $650 dollars a pair. Say what?
Now of course this i not their first rodeo. So they realize and fully appreciate, why you or one of your main competitors, is willing to be so generous. To both them and other local, female celebrities.
Power Network With Both Established And Promising Looking Up And Comers!
Now let’s fast forward just a bit. So what do you think, wil start routinely happening, when these local, (extremely high profile), lady celebrities.
Start appearing routinely appearing on local prime time TV events. wearing you or your major competitors, extremely eye catching bling. And they attend those high end fund raisers.
Which typically start out at $150 dollars a plate. And the other local ladies & men of affluence, take notice of those $650 dollar a pair, diamond studded earrings.
Or the guy sitting next to them, has own a $5,000 dollar Rolex or some other major brand name watch. Bingo.
But let’s take things, to the next level or two.Okay? Why not. So here’s part B of this hypothetical marketing arrangement. You or your major competitors, form with these local, lady celebrities.
You ask these local female celeb influence-rs to personally introduce you to a few local charity reps.
Because going forward.Whenever these local female or male celebs, participant in any local fund raising events, in which the donation amounts, exceed $100 dollars o more.
Your designer jewelry store, will gladly raffle off, a beautiful, diamond studded necklace, which would normally retail for at least $3,000 dollars.
However, every participant, who joins your opt in email/mobile marketing list. They only pay $300 dollars for the chance to be the 1st grand prize winner.
And all non subscribers, only pay $1,000 dollars. Which should be more than incentive enough, for those women really interested, to join you or your major competitors list.Don’t you agree?
Since They’ve Already Built The Power Networks! (Now All You And I Have To Do Is Strategically Leverage Them!)
So just so both you and the participating charities, can have a closer look at these hypothetical numbers.
Let’s say there’s a local charitable event. And a grand total of 500 local me and women of influence attend. And just t keep things, (including the math) rather simple. For ease of calculation. There are 250 women and men.
And out of the women, 210 of decide, to join your opt in email/mobile marketing list. And they pay a one time raffle entrance fee of just $300 dollars.
For their chance, to win a beautiful, diamond studded necklace.Which normally retails for at least $3,000 dollars. So in about 30 minutes or less.
You or your major competitors just grossed an impressive $63,000 dollars. On the initial front end only.Correct? )$300 x 210 = $63,000 dollars.) And at half goes to the charity. Or they just raised an additional $31,500 dollars for their annual or semi annual event.
In part two.You or your major competitors will discover, at least three more proven ways, for you to create, some potential bank account filling, positive word of mouth or mouse buzz.Okay? See you in just a little bit in part two.
Positive Word Of Mouth Marketing Strategies Or Tactics Is Definitely The Way To Go!
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please share this on your favorite social media sites or tweet this.Thanks!
And if you’re currently registered on Linkedin or twitter,and you’re serious about about doing some type of power networking.Let’s get connected asap!
Extremely important note:And if by chance, you happen to know any of the lesser known podcasters,who also target,small business owners,service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa!Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series,because it will help you increase your gross profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s free!
Exactly Mark. Only the moment exists. Seize it!
Ryan
So true coach.
And sadly, far too many aspiring entrepreneurs,
build around the fallacy of, they’ll get around to “it” later!
As as you so wisely pointed out.
All we have is right now.
Thanks so much for sharing your thoughts. Greatly appreciated.