( Or Two For Literally Pennies On The Dollar!)
Alright if, (and this is an extremely big if!) But if you have direct or indirect access to a source with extremely deep pockets and tons of marketing patience. Entrepreneur you run a gazillion of those outrageously expensive, dismally performing traditional ad campaigns.
And by constantly drilling your message into your target markets consciousness. You’ll definitely generate some initial front end sales. The all too common problem with this rather pricey approach is. There’s a very good chance you/we will definitely run out of both money and patience. Long before you ever consistently generate any bankable results.
On the other hand. If you’re serious about dramatically increasing your overall bankable marketing visibility for literally pennies on the dollar. This please read on. Because this particular blog post was written specifically for you.
Entrepreneur Successfully Financing Growth Doesn’t Automatically Mean Applying For Potentially Expensive Traditional Loans!
Hopefully it’s okay to share an incredibly brain dead simple marketing strategy and tactic. Which is being used strictly for hypothetical marketing illustration purposes only. So here’s “how’ you or you or your major competitors could systematically grow your non franchised, single location retail appliance store.
For literally pennies on he dollar. And start consistently generating a ton of positive, viral word of mouth and mouse buzz. And rest assured entrepreneur. We’re talking the type of positive word of mouth and mouse buzz which definitely gets repeated often.
So imagine both your non franchised retail appliance center and a popular women’s nail and women’s hair salon. Located on either side of your business in a popular mini strip mall.
And directly across the street is one of your areas most popular, non franchised mom & pop gourmet coffee shops. And since you and the owners are long time JV (Joint Venture) revenue sharing partners.
You involve both the hair and nail salon owners. And between the three of you. the gourmet coffee shop starts experiencing a flood of brand new first time customers. And a certain percentage of them convert into long term repeat customers.
Any Time You Can Consistently Convert A Percentage Of One Time Customers Into Long Term Repeat Customers! (You’re Definitely On The Right Track!)
Ladies & gentlemen follow just “how” brain dead simple. (Not necessarily easy this particular strategy is.) To begin with. Both the owner(s) and every current and future employee of either the nail or hair salon. If they love drinking extremely great tasting exotic beverages of any kind. They all will be given extremely Xtra large plastic cups. Which are referred to as “The Big Gulp.”
Now instead of paying the customary $8.79 or X per extra large cup of whatever. Every time they bring the cup with them to the gourmet coffee shop. They only pay $2.79 per cup or X.
Some price low enough it causes them to constantly brag like crazy to their. Take your pick.
1.) Current and future co-workers.
2.) Current or future employees.
3.) Their besties.
4.) Current and future neighbors.
5.) In-laws.
6.) Their current and future association members.
Your Initial Goal Is To Get The Positive Word Of Mouth And Mouse Train Rolling Down The Tracks!
And whenever the salon owners have customers who spend over X. Both the owner(s) and their respective stylist will hand all the gourmet coffee lovers. (And or exotic beverage drinkers their business card. And it will be hand dated no more than 10 or X number of physical days out.
Which means these business card holders have that many days to go into the gourmet coffee shop. And present the card. And they can buy a “Big Gulp” beverage of their choice. And only pay $5 or X amount of dollars the very first time.
Their initial will definitely be something lower than the current retail price other first time local customers pay. And now each time they bring the cup back they only pay $2.79 per cup or X.
But get this. The local company which makes or supplies the cups. They will provide local companies with at least 20 or X employees or more. They will automatically be given Xtra “Big Gulp” cups for their current and future employees.
Who can then start patronizing the gourmet coffee shop as well. And periodically start buying pastries, gourmet cookies. Gallons of this or that for weekly or monthly meetings etc.
Cakes and pies for graduations, retirements, promotions or kids or spouses, 9and or!) live in significant others birthdays or anniversaries etc. Entrepreneur is definitely starting to become more and more obvious. How you and or your major competitors can systematically take your potentially bank account filling marketing visibility to the very next level or two? For literally pennies on the dollar.
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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