So How In The World Can Your Local Pizza Parlor Help Your Jewelry Business With Direct Selling!
Honestly, is there anything worse, you can think of, than when you put in a ton of work, on an outrageously expensive, traditional advertising and or promotional campaign of some kind.
Only to watch it subsequently bomb big time?
And on top of all that, all or most of your extremely hard earned money went down the drain as well.
Ever been there? Me too. 😀
And the feeling totally sucks, does it not? On the other hand, when was the last time, you strategically used, some really brain dead simple, (not to mention), extremely low cost, direct selling marketing strategies and or tactics?
In order to continuously grow you semi cash strapped small business and or service, for literally pennies on the dollar.
If it’s truly been a while. Buckle up, and have a glimpse into your future.
So How In The World Can Your Local Pizza Parlor Possibly Help Your Retail Jewelry Business With Direct Selling!
In short, the exact same way, your local dry cleaners can.Huh? Say for example, you currently run a very successful, single location retail jewelry store.
And your ideal customer, especially local females.Who currently earn high five to six figure a year incomes.Or more!
Their total lifetime customer value metrics, are somewhere in the neighborhood of $6,500- $11,000 dollars. Give or take over the next five to seven year period.
Primarily because, as soon as you (and or) your major competitors, sell her, that very first pair, of beautiful diamond studded earrings.
And even though their normally retail price is $475 dollars a pair. 😀 And because you’re marketing savvy enough, to want direct access, to both her professional and personal inner circle. For literally pennies on the dollar.
You gladly sell them to her, (provided of course), she’s a VIP opt in email/mobile marketing subscriber. She gets them, (for an extremely limited time), for just $199 dollars. Or X! 😀
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The aforementioned seems straight forward enough. So how in the world, does your local pizza parlor and or local dry cleaning business, help your retail jewelry business continuously grow, using some type of direct selling strategies and or tactics?
Very simply. Right now, with the actual time it takes for you, and or your major competitors, to read this entire blog post and watch the accompanying 8 minute video.
Somewhere in your city and or town. Another profit seeking entrepreneur, invested their extremely hard earned money, on some type of paid, traditional advertisement and or promotion. Correct?
They bought local prime time, radio and or TV time, did they not?
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Or maybe, (they were) rendered temporarily insane. And they purchased, an outrageously expensive, local billboard campaign of some kind. Let’s sincerely hope not. 😀
The point is, they’ve invested their hard earned money, on some type of outrageously expensive, dismally performing, traditional advertising and or promotional campaign of some kind.
And basically watched the vast majority, if not all of their money simply disappear.
But guess what else also recently occurred, during this exact same time period? An extremely successful, hard working, local individual and or couple, who currently earns, (either) high five or six figures a year.
They ordered a pizza or two, from a local pizza parlor, which also provides free delivery. Did they not?
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So imagine consistently using this incredibly brain dead simple marketing strategy and or tactic.To ultimately help grow your business and or service.
You approach one of the most reputable, non franchised, local pizza delivery business owners.Where you already have an established relationship with.And here’s what you initially propose.
Every time they get an order to deliver any pizza, for $20 dollars or more, into the upscale neighborhoods.
The pizza owner simply takes the order. And when it get delivered, by their delivery personnel.The customer is given a sealed envelope, with the words in big red letters, “Thank You!” Written on the outside of the envelope.
And told their tab was already paid for by one of your local joint venture (JV) partners! Say what? 😀 Exactly!
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After they’re done ripping the envelope open! 😀 Inside they will find three super cool bonus gifts, plus a two sided index card from the extremely marketing savvy retail jeweler, and a one sided flyer from the pizza business owner.
1.) Super cool bonus # one: First, the flyer from the local pizza parlor owner, will again “thank” the VIP customer for their business!
And happily inform them, the local jeweler is totally responsible, for picking up the tab, for their order! And to please help spread the word about their extreme good fortune! 😀
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2.) Super cool bonus # two: Next, they will also discover, a special two sided,60 day VIP index style card. Which entitles them to any free credit up to $20 dollars! Or X! And they’ll be given three of them.
And they’re legally responsible for any amount above that particular amount. But they basically have *in essence) a $60 (or X) dollar total credit.
But they have to use them within the next 45-60 days. And once again, it’s courtesy of the retail jeweler. (And or whoever is ultimately sponsoring (paying for) this particular marketing strategy.
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3.) Super cool bonus # three: And finally, they will be given 10 (or X) number of these extremely time sensitive VIP discount coupons, to share with their extremely close friends,immediate relative, siblings, in laws, co-workers, employees, neighbors, investment club members etc.
The pizza parlor owners look like heroes! And on side (B.) on the index card.
Each recipient, will be highly encouraged, to join the jewelers, VIP opt in email/mobile marketing list, for a chance to win a beautiful diamond studded necklace for the ladies! 😀
Which normally retails for at least $2,500 dollars! And the lucky male winner, wins a great looking, $2,500 dollar men-s Rolex watch! 😀
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Here’s the real point. Instead of wasting a fortune, on dismally performing, outrageously expensive,traditional advertisements. Which typically whined up costing the jewelry store owner, anywhere from $125- $425 dollars per lead! Or more.Ouch!
Now for just a mere $60 (or X amount) of dollars, give or take. They are prospecting their ideal potential customers, for anywhere from 50-85% less! Right? 😀
So can you now fully appreciate, how a local pizza parlor,(o any other non directly competing vendor) can actually help your retail jewelry business, with your direct selling efforts! Say yes! 😀 Great!
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
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