On the surface it may seem a little far fetched. But your non franchised retail jewelry store. Really can build some potentially profitable brand visibility. For literally pennies on the dollar. Provided you’re willing to at least inexpensively test. And eliminate what doesn’t work. But double down on what clearly does, fair enough?
Who Says Consistently Building Brand Visibility In A Crowded Market Place Automatically Has To Be Outrageously Expensive?
For just a moment look at the featured image with this particular blog post. Now imagine it’s just one of many commercial skyscrapers in your immediate local area. You really can strategically build brand visibility. For literally pennies on the dollar. Provided you’re willing to think a little outside the box. Are you up for that?
So let’s say you’re an independently owned, retail jeweler. You and or your main competitors. Initially start out. By hooking up the commercial brokers who both sell and lease the kind of typical skyscraper building. You see as the featured image in this particular post.
Without knowing exactly how many total floors there. And how many businesses occupy each floor.
It’s definitely a safe bet. There are a lot, agreed? 
So here’s the thing. Let’s the two commercial brokers. Are a successful husband & wife team.
You and or your major competitors initially allow both of them. To choose his & her watches. And as long as they join your opt -in email list. And drag a friend with them to your store.
When they pick up their bling. As long as they’re at least 18. They get to purchase any one watch. Which has a maximum retail value of $7,500 dollars apiece or X.
They only pay your actual hard cost.
This Is What You Call Effective Lead Generation! (And Then Some!)
For just a moment. Think about ‘how” these commercial brokers constantly meet with on both a daily, weekly and monthly basis. They converse and strategize with local bankers. Local title company owners.
Local estate planners, CFP’s, CPA’s. They routinely text and talk to local commissioned only mortgage brokers. Their office secretary. All of the full and part time agents they employ, correct?
Think about all of those constant interactions. You know a percentage of those previously mentioned. Will definitely wanna know.
Where they got their awesome looking bling. And how much they paid. And how they can get hooked up too, correct?
You’re Definitely On The Verge Of Taking Things To The Very Next Level Or Two!
And as soon as both brokers send you at least three or X new number of customers apiece. A couple of really cool things happen.
1.) First: You and or your major competitors. Will provide them with a $500 or X dollar credit. To the local 4-5 star restaurant of their choice. Say what?
This way they can wine & dine so local potential high end clients.
2.) Second: If their is either a wife and or significant other female involved. She gets to choose any designer leather hand bag of her choice. At one of the top. Local women’s clothing stores.
You already have some sort of Joint Venture/JV relationship with. The bag can go for a maximum of up to $2,500 or X number of dollars.
But you and or your major competitors get it for half and or its actual hard cost.
Think she’ll have a story to tell from now on? At weddings, Thanksgiving or Xmas dinners! And or other local social events!
3.) Third: All of the brokers secretaries. Provided they too join your opt in email list. And drag a friend with whose at least 18. When they pick up their bling.
They get to purchase any diamond studded necklace of their choice. With a maximum retail value of up to $2,000 dollars or X.
Think about all the positive word of mouth and mouse buzz. These types of extremely low hanging fruit marketing strategies and tactics will surely cause.
My friend. This is just an incredibly small sample. Of how your independently owned retail jewelry store can inexpensively. Create a ton of positive word of mouth and mouse buzz. For literally pennies on the dollar. Don’t you agree?
Go Ahead And Start Strategically Leveraging Your Various Assets And Or Resources!
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