So How Do Nothing Down Real Estate Investment Techniques Help Savvy Entrepreneurs Make Money?
So have you, (or anyone) you know, ever (actually) watched one of those late night, (or if you prefer), extremely early morning, 30 -60 minute “how to” buy real estate using, so called “Nothing Down”, (aka) creative financing investment techniques info-mercials?
(Entrepreneur: Do not be fooled, because the marketers, and or marketing/publishing companies, behind those relatively inexpensive sales presentations, are in reality, some extremely savvy and experienced business owners/entrepreneurs!)
So as you watch those 30 minute sales presentations, you often see what appears to be average people,(just like you and I) purchasing various, (potential) income producing assets, such as income producing rental properties of all kinds.
And or, (in some extremely) rare instances, small to mid sized businesses, and or services, using these very same techniques and or strategies etc..
So is it any wonder, how some extremely savvy entrepreneurs, are able to benefit from, (so called) “creative financing” techniques?
And use their businesses and current, and or future assets of some kind, to create previously untapped cash flow streams!Let’s have a look at (a really) creative instance or two.
So How Does So Called Creative Financing Investment Techniques Help Extremely Savvy On Or Offline Marketers Make More Money?
First of all, this particular post, is not so much about “how” these real estate investment gurus and guruettes, make money buying investment properties, and or small to mid sized businesses, using (so called) “Nothing Down”,(aka) creative financing techniques etc.(Far from it!)
Instead, the main purpose is to, (hopefully) demonstrate, how some extremely savvy entrepreneurs,(like you and I), can and should apply, some of the exact same, (proven) “creative financing” methods, to create some extremely impressive, (not to mention), bankable results!
Case in point: Ladies & gentlemen, there is a former, so called “creative financing” real estate investment guru, that initially started out, hosting those “free” 90 minute, introductory workshops in his own local area.
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(You know the drill right? They initially start out advertising in various, smaller local newspaper and or pennysavers etc;
And they generally get or compel a certain percentage of us to willingly come to a local hotel room, to listen to their 90 -120 minute preview/sales presentation! 😎 )
And within two (short years), of him successfully selling his, (incredibly popular), full three day,”Creative Financing” real estate investment boot camp events, on the back end of these free 90 minute preview workshops.
Savvy Entrepreneurs Often Use The Products And Services Stair Step Method To Continually Parlay Their Long Term Profits!
Until eventually,he was now continuously traveling the country, (coast to coast),with his entire entourage,marketing both his (offline), (lesser priced) home study course version of his three day event, and hosting his (live),offline and far more expensive three day boot camp events.
And of course, as the major profits continued to roll in, from his annual $127 dollar a year, 12 issue newsletter, his intermediate and advanced, one on one coaching/mentoring programs.
(And of course) his myriad of best selling books and audio and video recordings of his live events etc.
Is It Any Wonder Why Being An Entrepreneur Is So Potentially Profitable?
As you might have already guessed, he eventually started buying gobs of (extremely) low cost, early morning cable TV air time, and started profiting big time, from his wildly popular and extremely profitable 30 -60 minute info-mercials!
And he continually sold a proverbial ton of his “home study” course versions, of his live three day boot camp events, plus through in a few add on free bonus goodies worth X!
The first thing you should know and realize is this!This entrepreneurs extremely savvy marketing/publishing company, within just five short years of all this continual marketing activity, had amassed their very own, extremely massive, segmented databases, of highly targeted, (in house lists), of 200,000 strong, both subscribers and or customer databases.
Which was is constantly growing!Say what?
And remember, he was doing all this prior to the explosion of the Internet!
And at just .30 cents per name, with practically any reputable name broker, (half way) worth their salt, that easily equated to, (at least) an additional $60,000 dollars, in extremely passive income, about every 90 days or so! 😎
And his extremely well publicized and often documented, joint ventures with other extremely well known entrepreneurs/marketers, routinely grossed his marketing/publishing company even more! 😎
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But here’s where it gets extremely interesting! So please pay very extremely close attention!After this extremely savvy entrepreneurs marketing/publishing company, had firmly established themselves in the marketplace, with annual sales in the tens of millions of dollars annually!
He put together an incredibly profitable strategic alliance, where all he had to do was include a single sided 8.5 by 11 sheet of paper,inside his paid monthly newsletter.
(Which) in reality, was an offer to buy repossessed properties from a specifically created Government agency, that was formed to handle, the literal billions of dollars of recently foreclosed properties, by various banks and other accredited lending agencies nationwide.
And all the subscribers of his paid newsletter had to do, (in order for him to be paid), was simply call a toll free number and inquire about a specific property!
So Why Aren’t Structuring Your Current Lead Generation Processes To Yield These Types Of Predictable Results!
That’s it! And every time they did that, (in essence) becoming a lead for the specific governmental agency, he earned a mere two dollar per lead generated commission!
And he routinely grossed an additional $6,000 dollars per month, in pure passive income! (Courtesy of the US taxpayers I might add! 😎 )
Because, (on the regular), about 3,000 of his paid monthly newsletter subscribers base, which actually totaled in the ten of thousands BTW, routinely called the governments toll free number to get the particulars, on the various foreclosed properties, of all kinds!Located all across the country!
Ladies & gentlemen, you may or not realize it (just yet), but there are literally tons, of previously untapped, semi buried cash flow opportunities,in these extremely watered down examples, for some extremely savvy entrepreneurs, like you and I to pursue!
All we need do, is add a little unique, marketing creativity of our own, to the mix!And we’ll definitely get to at least three of them in parts two & three,okay?
Are You Truly Starting To Appreciate How Some Extremely Savvy Entrepreneurs Create Multiple Streams Of Income! (And How You And I Definitely Can Too!)
But just to leave you with something, incredibly interesting, and potentially profitable to think about.
Just from what you’ve currently been exposed to, here’s another extremely creative way, that savvy entrepreneurs, can (and often do), create potentially money making opportunities, when all there nearest competitors see, is business as usual!
That real estate gurus marketing/publishing company, could have very easily created an advanced, live two day workshop, (and) less expensive recorded, home study version of it, teaching other extremely savvy entrepreneurs, (like you and I), that have database of 5,000 or more, (or access to them),how to create monthly and or quarterly passive income from our lists.
For starters, simply by allowing other reputable, non competing vendors/marketers to piggyback, some of their best market tested offers, inside our offline snail mail to our subscribers, and just depending on “how” you/we prefer to be compensated!
Are You Starting To Fully Appreciate What Some Extremely Savvy Entrepreneurs Can Definitely Learn From The real Estate Gurus about Good Ole Fashion Marketing Leverage!
You/we could either charge them a one time, up front (per mailing) flat fee of .$50 cents to one dollar per piece mailed, (or X!) And they get to keep, 100% of both the front and any future back end profits generated!
And or charge them, (anywhere) 20-50% on the front end profits only or 25% on the front end and (anywhere) from 10- 50% on the back end!
It all comes down to “what” the two of you can agree is mutually beneficial to each other at that specific time!Don’t you agree?Great!
See you in just a little bit in part two’s two & three!Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
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Hey Mark!
This post was interesting to me because I’m actually just starting to enter into the world of real estate.
People say it takes money to make money in this space and I have realized this is simply not true. However, if you don’t have money, you must have time and you must have creativity. There are few other areas that allow you to substitute money for creativity like real estate, and the options available are incredible. This same idea can be applied to many areas of entrepreneurship.
While the real estate gurus are rolling in big bucks selling these programs, like many of them they are overhyped and not worth the money spent in my opinion. There is no easy solution, and you’ve got to hustle. For anyone that happens to be interested in low / no money down real estate investing, I highly recommend reading through the book, “The Book On Investing In Real Esate With No And Low Money Down” by Brandon Turner from BiggerPockets. I just finished it last week and it is fantastic.
Anyway, I know what you’re getting at. Not all of us have money to invest, but we do have time, and creative solutions come out of necessity. It takes hard work, it takes hustle, but we can get whatever we need to do done if we are willing to do whatever it takes.
Thought provoking post, Mark!
James McAllister recently posted…These 5 Common Blogging Mistakes Are Killing Your Profits
Absolutely James!
And thanks so much for stopping by an sharing a dose of much needed,
real world reality!
But I also couldn’t agree, at least in real estate investing, you can ad creativity
an a much needed assets, in the absence of cold hard cash and real world
know how!
And yes, the real estate dream sellers, do awfully well don’t they!LOL!
Great to see you and I thoroughly enjoy your post as usual!
Mark Newsome recently posted…Three Incredibly Simple Ways Extremely Savvy Entrepreneurs Create 25% More Profit With Less Money!