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Why Your Small Business Marketing Plan Should Be Structured Like An Iceberg!

Ever notice what definitely tends to happen, more times than not, when a resourced challenged small business owner, service provider and or under capitalized startup entrepreneur, has the business expenses to profits ratio, become inverted?  😀

Meaning, unfortunately there’s far more debt and front end expenses, than there are gross profit revenue consistently being generated! Yep!

You most certainly got that right. It isn’t very long, before the entrepreneurial endeavor, is merely a brief foot note in history.

Meaning, it’s gone, before it ever truly got started. On the other hand, when (just like) the image of the iceberg featured in this particular post.

The vast majority, of your long term profit-gross- margin ratios, are structured on the back end of your overall sales funnels.

It’s really difficult, to whined up, upside down. Let’s have a closer look, at a instance or two. In order to further demonstrate this critically important marketing and business model structure concept.

So What’s The Major Benefits To Your Small Business Marketing Strategies And Or Tactics Being Structured Like A Iceberg?

First of all, take a really close look at the image featured in this particular post. Notice how the vast majority of it, is clearly below the surface? Bingo!

And by an large, the most successful small business owners, service providers, and or mega successful entrepreneurs (you and I) can think of!

They structure their businesses in such a way, so they are not an inverted pyramid.

Meaning, their wide base is at the bottom, not the top. And while they clearly do create some gross front end profit margins.

For the most part, the vast majority of their long term profitability, is continuously generated, on the extremely lucrative back end of their sales funnel!

Your Properly Structured Small Business Marketing Strategies Should Lead To Stability Not Instability!

Case in point. Let’s say you run a local catering business, and your ideal target customer, is the higher end corporate clientele.

And their current, total lifetime customer value metrics, are $1,500-5,500 dollars over the next five to seven year period.

You could systematically go at trying to constantly generate,(outrageously expensive!), brand new first time customers, like the vast majority of your major competitors do!

Which is to, constantly spend a fortune on the front end of your sales funnel, by paying for traditional advertising, and or promotional campaigns etc.

Structuring Your Small Business Marketing Plans Like An Iceberg Will Definitely Lead To Some Long Term Profitability!

For ex; as you structure more sophisticated joint venture (JV) partnerships,  and or cross promotional arrangements, you can then afford, to literally, (either) break -dead dog- even, on the initial front end of your sales funnel.

Knowing, the vast majority, of your long term profits, will be generated on the back end.

For ex; let’s say one of your joint venture (JV) partners, is a local, independently owned, retail appliance dealer.

And their ideal customers, total lifetime customer value metrics, are $1,000- $7,500 dollars,(or X amount of dollars) over the next five to seven years.

So the appliance dealer, is more than willing, to foot, (anywhere) from 80-100% of your front end advertising or promotional cost, for you to offer, high end corporate clients, their very first, on site demonstration, at anywhere from a 30-50% discount! 😀

Make Sure You Structure Your Small Business For The Long Not The Short Term!

You get in the door, basically at your hard cost. And get major exposure, to the big wigs of local corporations.(And both their extensive personal and professional inner circles for literally pennies on the dollar.)

And you strategically cross promote, the appliance dealers, extremely time sensitive, brand new, first time customer only, discount coupons, to both the regular employees/associates, on the back end.

Plus you promote (distribute) both your, high end private party catering services coupons, and  the appliance dealers, extremely time sensitive, discount coupons, to upper management as well. 😀

And you’ll obviously charge them much closer to your normal retail rates, on each subsequent, private party and or additional, corporate on site engagement you book. Make sense?  😀

Or, you’ll gladly provide them with some extremely generous, time sensitive discounts, for their booking you multiple times throughout the year.

Are you finally starting to appreciate, how and why, your semi resourced challenged small business marketing plan definitely needs to be structured just like an iceberg? Great!

There’s Nothing Left To Do But Get Started!

P.S. Now as is customary during this part of our show.

Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!

As always, if you got any value out of this post, please Google Plus or tweet this. Thanks!

And if you’re currently registered on Linkedin or twitter and you’re serious about about doing some type of power networking. Let’s get connected asap!

Extremely important note: And if by chance, you happen to know any of the lesser known podcasters, who also target small business owners service providers or aspiring startup entrepreneurs etc.

And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!

And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less.

And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!

6 Responses to Why Your Small Business Marketing Plan Should Be Structured Like An Iceberg!
  1. As a small business owner, creating a comprehensive marketing plan is crucial for success. According to the article on You Can Market Online Now, a well-structured marketing plan should be built like an iceberg, with 90% of the effort and strategy hidden from view, and only 10% visible to the public. By focusing on the underlying foundation of your plan, you’ll be able to build a strong and effective marketing strategy that drives real results for your business.

    • Absolutely.

      You definitely do not want to leave the vast majority of
      your potential long term gross profits on the table.

      And not properly developing or systematically neglecting your
      long term back end income producing possibilities.

      Is a costly and extremely common marketing mistake.
      Far too many aspiring entrepreneurs constantly make!

  2. Comment *GOOD CONTENT FOR ME

  3. Comment *
    Thank you so much for sharing all this wonderful …

  4. Comment *
    Thankyou for useful information


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