Since Your Small Business Can Generate Marketing Leverage Why Pay For Advertising? Part Three
So what prudent small business owner, service provider and or start up entrepreneur, do you personally know, whose geometrically opposed, to consistently generating some bank account filling marketing leverage?
As opposed to, constantly wasting a fortune, on some dismally performing (at best!), glitzy, bank account, and resource draining, image advertising campaigns.
Since you’re going to invest your extremely hard earned money, and invest some of your irreplaceable time.
Why not seek to maximize your long term, front and back end profit potential, right?
This is a whole lot easier to accomplish, when you’re strategically marketing, your extremely valuable products and services, as opposed to simply trying to advertise them.
Would You Rather Your Semi Cash Strapped Small Business Continuously Pay For Outrageously Expensive Advertising Campaigns! (And Or Start Generating Some Bank Account Filling Marketing Leverage!)
Case in point, some of you, (especially if your site), is a retail jewelry based site, may already know my buddy, Anthony Haddad of yummyimagemedia.com.
They offer an array of SEO (Search Engine Optimization), and social media marketing based services. In fact, I recently took advantage, of their free website (SEO), analysis audit.(Which is a $299 dollar value BTW!)
You can and definitely should take yours asap. Simply be clicking on the above link. It was quite an eye opening, comprehensive analysis they perform for free.Thanks Anthony!
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And for an online entrepreneur/marketer, whose far from being, any type of credible SEO, (on or off page) specialist of any kind.
The results, (overall) were pretty good. Clearly, his in depth free report, pointed out several proven ways, and or areas, in which I or they could easily improve.
Which brings to my very first, critically important point. Clearly, in order to -both- grow and sustain our businesses, you have to strategically invest your hard earned money, and other extremely valuable resources,right? Absolutely.
Extremely Savvy Entrepreneurs Know The Major Differences Between Investing And Potentially Wasteful Advertising!
So (if) this is your very first visit to my blog, please don’t go away, under the mistaken belief, I’m totally opposed to any type of traditional advertising methods and or promotional strategies etc. Quite the opposite.
But you absolutely, should try and avoid -like the plaque-, any type of, outrageously expensive, bank account draining, dismally performing, image advertising! At all cost.
Your Marketing And Or Promotional Plans Don’t Have To Be Perfect!(Just Be Pro-active And Consistent!)
On the other hand, (hopefully), the following, rather simplistic, basic marketing examples, will successfully demonstrate, how and when, it definitely makes sense to advertise/promote your extremely valuable products and services.
So you can ultimately, strategically market them, and ultimately profit from them.
Whether you primarily use, opt in email/mobile marketing or not. The following incredibly straight forward marketing/promotional strategies, should definitely become part of your long term marketing plans and or strategies etc.
As Long As Effective Lead Generation Strategies Are An Active Part Of Your Long Term Marketing Plans And Goals! (Your Business And Or Service Is Definitely Headed In The Right Direction!)
First of all, you definitely should know, Anthony’s team, also has an active component of their SEO services, which specifically targets, retail jewelry businesses.
Simply by helping them rank their lead capture pages and other pages of their web site, as high as possible, in all of the major search engines, but especially Google.
This particular website, is called seoforjewelers.com.Now suppose, in order to get directly in front of some specific, retail jewelry clients.
Anthony’s team, decided to invest, anywhere from $5,000 – $10,000 dollars, for a state of the art booth, at an annual, retail jewelers convention.Huh?
There Are More So Called Back Door Marketing Strategies And Or tactics Than You May Currently Realize And Or Appreciate!
Hold on (now!), this particular, semi non conventional marketing strategy, will definitely make a lot more sense in just a moment.
And their primary reason for doing so, is because typically, over the course of these extremely popular, three day events.
On average, about 400-500 (local) retail jewelers, throughout the various counties, will usually attend.Bingo!
Try To Customize Your Small Business Marketing Strategies To Better Serve Your Target Market! (And You’ve Typically Developed A Winning Strategy!
This next part of our (hypothetical) marketing example, is a little tricky. Primarily because, Anthony’s team, offers various pricing structures, on their SEO services.
For example, since they currently offer a basic, (local) SEO package, for just (as of this writing),is $747 per month. And they also offer other upgraded SEO packages, for local SEO services, at both the silver & gold levels.
Or if need be, you and I, can upgrade, all the way up to their Platinum (local) SEO services package, which currently costs just $2,877 per month. (Important note: Please see their website for your free website analysis, and up to date pricing information.)
And for the record, those are not affiliate links!
Look For Some Practical Ways To Consistently Create And Or Generate The All important First Time Customer Or Client!
So let’s say, Anthony’s typical SEO, retail jeweler client, initially settles on the (local) SEO silver package, which currently costs just $1,197 per month. And they’ll usually remain a client, (no matter) what particular level, they initially come in at, for at least 24 months.
So Anthony’s total lifetime customer value metric, for their typical, (local) SEO silver customer/client, is $1,197 x 24 months, or $28,728 dollars, give or take. ($1,197 x 24 months = $28,728 in potential gross front end income only!)
Develop Your Entrepreneurial Skills So You Can Seize Opportunity Wherever It Presents Itself!
So clearly, Anthony’s firm, could easily afford, to sponsor a free drawing at the event, and offer their lower cost, SEO (local basic) package of, just $747 per month, for the next 24 months!($747 x 24 months = $17,928 dollars in extremely valuable free services!
And let’s say, about 200 attendees, take his firm up on his offer!Which means, they just built an incredibly valuable, long term, follow up sales funnel of semi hot prospects, have they not?
Whenever And As Often As You Can Use Some Sort High Perceived Value Free lead Magnet To Attract Your Ideal Customer Or Client!
And of course,since only one retail jeweler will win the grand 1st prize. All the other (199) runner ups, could still win, an extremely valuable, (free) website, SEO analysis audit worth $299 dollars!Right?
Plus, as long as they act within five business days of receiving, their free website analysis audit, they can save a whopping 30 (or X%), off the cost of their normal, (local) SEO silver package, for an entire year/twelve months.
Who Says Your Extremely Marketing Savvy Small Business Shouldn’t Be Right In The Middle Of Things!
So in other words, since their normal retail rates, for their (local) Silver package, is typically $1,197 per month. So $1,197 x 12 months, equals $14,364 dollars!
And saving at least 30%, means they pay just $10,054.80 dollars for the very first year! For a savvy retail jeweler, to consistently rank much higher in the major search engines, primarily Google, and to generate more semi qualified leads, and convert more of them, into repeat, long term customers.
Are You Starting To Appreciate The Built In Long Term potential Profits Waiting To Tapped Into!
Who also provide, (either) written and or video testimonials, and refer at least 5-10 more, brand new first time paying customers, to the jeweler, over the next five to seven year period!
And their current, ideal customer, has a total lifetime customer value metric, of at least $8,000-$12,000 dollars each!
Would you gladly invest, a mere $10,054.80 dollars, for the very first year! To start your long term, follow up sales funnel process! Me too!
Hopefully You’re Starting To See And Appreciate The Long Term Profit Generating Potential Of The Back End Of Your Business Or Service!(Correct?)
The main point being, are you starting to really appreciate, how and why, your semi resourced challenged small business and or service, definitely needs to generate some bank account filling marketing leverage!
As opposed to, simply throwing your hard earned money, down the traditional advertising hole!Glad to hear that!
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please share this on your favorite social media sites or tweet this.Thanks!
And if you’re currently registered on Linkedin or twitter,and you’re serious about about doing
some type of power networking. Let’s get connected asap!
You Really Do Have Far More Potentially Profitable Marketing And Promotional Options Available To You Than You May Currently Realize And Or Currently Appreciate!
Extremely important note:And if by chance, you happen to know any of the lesser known podcasters,who also target,small business owners,service providers or aspiring startups
entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa!Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series,
because it will help you increase your profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.
(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!
