Are You Sick And Tired Of Your Inventory Control Being An Issue? Part Three
As you previously discovered in part two, effective inventory control strategies, don’t have to be overly complicated and or expensive. Would you not agree? Of course if you’re more into the conventional side of things, you can always go that route. The real purpose of this series, is to open your eyes to other far more viable alternatives.
Let’s face it a company ( in this particular example) a furniture concern has (or is ) anticipating having some excess inventory at some point. Why spend an outrageous fortune on any myriad of conventional advertising mediums. For one thing, conventional advertising mediums offer virtually no residual marketing leverage. Meaning- there so one and done.Think about how really expensive your typical (spray and pray) mass advertising radio or TV ad campaign is.
First of all, you literally have to pay for a series of rather expensive ad spots, sprinkled throughout various local programs, right. And there’s simply no way for you or the sales rep to know ahead of time, which listener(s) actually need or want furniture (or product or service X) for that matter!
Face it’s a crap shoot! And the first few times you run (pay for some ads) a TV or radio ad, your typical listener is far too distracted to focus on your blatant advertisement!
Which means, to have any shot at all of generating any sales, you’ve got to commit a ton of money on wasted circulation! Forget about it! There are some viable alternatives!
Are You Finally Ready To Discover A Few Simple Tweaks That Will Help You Stay On Top Of Your Inventory Control Issues?
So let’s say the person or persons in charge of inventory anticipates there’s gonna be a some surplus. They’ve already paid for the items, the delivery taxes, plus the cost of it being on the showroom when it didn’t sell initially. So you see, unsold inventory can very easily become quite expensive, don’t you agree?
So let’s take a look at two sort of non conventional (long term) approaches to keeping their excessive inventory to a bare bones minimum. First, sense the savvy furniture concern has no interest in just wasting their hard earned cash on outrageously expensive conventional advertising methods. They’re more than willing to step outside the box and inexpensively test a few potentially viable alternatives. For ex: potential viable alternative # one.
A.) Have the Realtor put you in contact with one of the major residential home developers in your area. And when the tons of people come to a home showing, just to physically view the developers current residential properties.
Have whoever shows the properties, give the visitors special lead capture page type of index cards, and direct the visitors to a special hidden (from the general public) lead capture page on WordPress blog. And they’ll receive future opt in email (or snail mail) notices on how they can routinely save big money on current and future (not open to the general public) excess inventory sales! (This is how you increase profits, don’t you agree?)
B.) And the other non conventional method the furniture store can inexpensively test is, they can contact at least two of the most prominent landlord associations in their immediate area and let the associations routinely offer their members special discount prices on (you guessed it) their occasional excess inventory.
Now between every potential marketing method that’s been covered thus far, do you see how this savvy furniture store can use (at least) some variation of these various non conventional strategies, to help get and keep their current inventory issues under control? Say yes.
Fine, any questions?
Please list at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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