You can successfully sell things online, especially your real world experiences!
(And In The Process Created A Powerful Step By Step Case Study That You Can And Should Learn A Lot From!)
How many times have you heard the phrase “Tactics wins battles, strategy wins the war.
” Those words are never more true, than as they relates to how you successfully sell things online, (especially) when it comes to marketing your real world expertise.
Case in point; how many of you heard about a very successful (full time) online marketer (who) while on his honeymoon, (of all places), some diabolical hackers got into one of his main business accounts and stole a ton of his extremely hard money!
Not one to cry over spilled milk. He quickly went about reconstructing things and getting to back to success. To hopefully prevent this type of thing from ever happening again.
This particular case study involves (taking) a look at how and why it is so vitally important you constantly work on building, (both) your assets and skills as they relate to growing your business.
How A Serious And Experienced Online Entrepreneur Turned A Temporary Adversity Into A Long Term Profit! And The Powerful Marketing Lessons That You Can Learn From It…..
First off; the following (long term) marketing strategies, are strictly for illustration purposes only. Because my online marketing mentor definitely doesn’t need marketing advice from yours truly!
It’s just his scenario (while) devastating in the short term offers tremendous long term profit potential.
So Here Are Three Incredibly Simple Ways That He Can Leverage (both) His Business Skills And Online Marketing Assets.
In order to avoid getting lost in the sauce, concentrate on the overall marketing concepts being conveyed and not the specific numbers per se.
Because your specific numbers and situation (probably) aren’t exactly the same as this example.
Strategy # one: First off, this successful online marketer has at least one email list of 10,000 VIP opt in subscribers, in one particular niche.
So if need be (in order) to generate some serious fast cash. He could send an unscheduled ‘broadcast’ email message to this specific list, and offer (for an extremely) limited time, a special two for one offer.
Meaning, the first 100 people only! Or the first X number of people on your on or offline database, that respond to your special time sensitive limited offer.
(Of course this exact same concept works with offline snail mail, but snail mail cost money upfront, which drives down your initial gross front end profit.)
Ever Notice How Some Of Your Very Best Marketing Strategies And Or Tactics Are Initially Generated Out Of Necessity!
He (or you) will give them one free extra hour of one on one power consulting, a special bonus gift valued at X, for purchasing the first hour at the normal retail price of (in his particular case) it’s $384 dollars per hour.
Obviously, (both) his and your time is extremely limited, that’s why he’ll need to limit this type of offer to the first X number of people (and or ) businesses that respond.
But, let’s quickly take a look at the front end math. First off, even though he’s giving up one free hour for every hour that he’s actually being paid for.
And he’ll probably need to schedule that additional free hour at a later date.
One hundred paying customers at $384 dollars per hour each, equals a whopping $38,400 dollars in initially front end gross profits. Right? 😀
(100 paying customers x $384 dollars each = $38,400.00)
Are You Starting To Better Appreciate How Many Potentially Profitable ways There Are To Build A Sales Funnel!
Strategy # two: Remember, if he only gets 100 people out of his opt in list of 10,000 (or X number of subscribers), that’s only a one percent response rate.(100/10,000 =0.01 x 100 =1 %)
And that’s about average for the typical (offline) direct mail offer. Even though (offline) a mere one percent response rate, means you’re probably going to lose money, because you probably won’t cover your upfront cost.
That’s why you want to strategically (and constantly) building your online opt in email list. Which also probably means you’re going to need a state of the art email service provider.
The other proven strategy is, he (or you) can record at least twelve of these one on one power consultation sessions, and use them in one of two ways.
Building Your On Or Offline List Allows You To Ultimately Stay In Control…
A.) Offer them as a free upsell/add on sale bonus, to anyone that purchases one of your (or his) more expensive products or services.
B.) You can also let your top joint venture (JV) partners sell these twelve one on one power consultation sessions CD’s, and allow them to keep 80% of the front end profits, because you’ll net the remaining 20% or X.
Not to mention 100% of the future back end sales as well. 😀
Plus, you’ll also gain a new client that’s already established the fact they’ll purchase big ticket items from you! 😀
Are You Starting To Fully Appreciate How Many Potential Strategies Are Available To You To Create Some Extremely Effective Lead Magnets!
Strategy # three: Just to further sweeten the pie, he could offer the first twenty five people only, (or X number) of people that respond, a critique of their ads or sales letters they use to market his twelve audio CD set. 😀
But here’s the other kicker. He (or you) could also set up a special JV arrangement with several of the top ezine publishers.
And receive a 25% commission for every solo ad any of his subscribers place with the publishers.
The real point is this; as you start to (both) hone your business building skills and developing your business assets.
There are tremendous long term (untapped) marketing possibilities. Don’t you agree?
As always, if you got any value out of this post, please Google Plus or tweet this. Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series. It’s a $97 dollar value and it’s free.
