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How Savvy Entrepreneurs Add Value And Move Ahead Of Their Major Competitors!

  (And How You Definitely Can Too!)

So (entrepreneur), by now, you’ve definitely heard it said, (and probably) more than once, perception, is reality, correct?

Meaning, (in this particular sense), your potential and or actual customers, patients and or clients, can only only go by what they see (on the surface), as what is actual real to them.

Case in point; you walk into your absolute favorite local grocery store. You know the one I’m referring to, right? Where the freshly baked, bakery goods, always fill the air, with a great smelling aroma. Yea that one.

(Hey, this is most definitely, one of the really subtle things, extremely savvy entrepreneurs often do, in order to separate themselves from their themselves, and or differentiate themselves, from their major competitors.)

However, in the section where you normally grab your various types of bread, is also where, the outside vendors, normally stock their breads as well.

And because these vendors, don’t bother to neatly stock their breads and maintain their given shelf space.

Guess what? It looks really awful. Here’s the $64,000 dollar question. Do you think the loyal customers, of this particular grocery chain, have any realistic idea, who’s actually responsible, for keeping the shelves neat?

And do you think they really care?  😀 But sadly, (right or wrong), they’ll probably conclude, it’s the grocery store chain employees, who are not doing their job, correct?

See how, in some cases, perception can be reality?  😀 Now, let’s discover how some extremely savvy entrepreneurs, use this all too common misconception to their advantage..

So Are You Curious To Discover How Some Extremely Savvy Entrepreneurs Use Added Perceived Value To Gradually Out Promote Their Major Competitors!

(And How You Definitely Can Too!)

So just for a second, let’s pretend, you’re really into golf, (and if you’re not), I totally get it, because it’s not exactly my cup of tea either. 😀

However, let’s suppose you jump online, do a a quick search, looking for a local sporting goods store, which sells high quality, (translated), rather high end golf clubs and other -must have- accessories. 😀

Because remember, while you may never (ever!) be able to actually earn a full or part time living, on the pro circuit, you still want all the accessories, so when you’re on the links, if nothing else, you definitely look the part of a pro golfer. 😀

Your Entrepreneurial Skills Can Definitely Help You Out Promote Your Big Buck Major Competitors!

So with your due diligence type of research complete. You’ve narrowed it down, to a couple of different sporting goods stores.

Now you’re off to visit each, because as fate would have it, both stores, are having a sale on some higher end, Callaway golf clubs.

Normally, you expect t pay, about $550 dollars for a set.But with this particular sale ending tomorrow, provided you join either stores, opt in email/mobile marketing list, and enter their free drawing.

You can automatically save 30 (or X%) off. But this particular offer, ends tomorrow. 😀

So you head over to each store, to check out the clubs, and the stores initial customer service and the stores overall ambiance etc.

Because whichever one gives you the best, overall positive vibe, that whose gonna get your money, and more than likely, repeat business as well.Right?

Every Small Business Has The Opportunity To Increase It’s Overall Perceived Value To It’s Target Customer Base! (And Your Small Business And Or Service Is Definitely No Exception!)

And while both stores, definitely has it going on for sure.

Here’s where sporting gods store (B.), may actually be strategically and successfully using, higher perceived and or added value, to their offers to systematically, out promote their major competitors.

Here’s how; as previously mentioned, while both stores, are offering similar savings on these extremely popular Callaway golf clubs.

For every  customer who enters their free monthly drawing, by joining their opt in email/mobile marketing list.

Your Creative Entrepreneurial Ideas Are Laying In Wait To Compel You Past Your Major Competitors!

Sporting goods store (B.) definitely takes things, to the very nest level or two. Because their offer, also includes, one hour, of one on one golfing lessons, with a local pro, who currently teaches, at the exclusive local country club! 😀

And this additional free bonus, represents, an additional $150 (or X) dollar value. Which in it’s self, is not a bad deal, correct?

However, simply by bringing a friend with them, whose at least 18, the customer, automatically receives, an additional one hour worth of one on one training, for their friend! 😀

Which means, not only do they initially save, 30 or X% off, the higher end Callaway golf clubs, they definitely wanted!

But on top of that, provided they enter the sporting goods stores, free monthly drawing, for a chance to win, a $2,400 dollar, deluxe set of Callaway golf clubs.

Really Effective Lead Generation Strategies And Or Tactics Lead To Some much Bigger Pay Days!

But on top of all this, they can either go alone, a get a free hour, of one on one training, from a respected, local golf pro, who currently teaches private lessons, at the local country club.

But simply for bringing a friend, whose at least 18, and not currently on the sporting goods store-s, opt in email/mobile marketing list.

They receive an additional one hour worth of personalized training, for their friend, which brings the total perceived value to $300 dollars! Or X.

Ladies & gentlemen, which offer would you take?  😀  Bingo!

So can you now, further appreciate how some extremely marketing savvy entrepreneurs, strategically use ‘added value’, to out promote their major competitors?

And how you definitely can and should too!Great.

P.S.Now as is customary during this part of our show.

Please share your extremely valuable comments (in the comments section below) that you can

apply to your business, product or service in the next 30 days or less!

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