(To Make An Absolute Killing And So Can You!)
Introducing sales increase strategies that really work.
How many of you recognize the name John Schaub? Huh?
Most of you no doubt don’t, and more importantly are probably wondering; what the heck does that have to do with your sales increase strategies?
Simply put, John Schaub was an extremely successful Real Estate investor, out of the Florida area, that (not surprisingly) made a ton of money, successfully buying small detached single family homes.
(And most) re-selling to owner occupants (primarily) using “owner financing” and or renting some of them out as well.
He was able to quit his full time job within five years, and eventually (like a lot) of other successful Real Estate investors of that time, he eventually started publishing an extremely popular, paid monthly newsletter describing (both) what and how he did it.
If You’re Gonna Be And Or Become A Lead Magnet Creator Just Be Darn Sure You Know Or Have A Pretty Good Idea Going In What Your Particular Audiences Hot Buttons Are!
And that of course to led (later on) to him publishing a successful book and developing an extremely popular three day workshop. The name of his book was “Making it big on little deals!’
And basically he described how he created (over time) of course, a reliable system that allowed him to earn a predictable and stable income buying and reselling, small (but) extremely well maintained single family homes in stable, working class neighborhoods.
Plus, renting out single family homes in his very large portfolio to, (primarily) married couples with above average incomes, in order to maintain a steady and reliable income to live off.
Back when John was successfully teaching his seminars and selling his newsletters and books etc; the tax structure and other tax advantages were different for Real Estate investors.
So there were many more advantages to investing in Real Estate. But the main point is, he never ever advocated trying to hit a home run on every single transaction. Instead, his motto was small and steady.
Thus, the reason for the title (and overall) theme of his book; “Making it big on little deals.”
The Big Box Retailers Totally Get It When It Comes To Successfully Using Proven Sales Increase Strategies!
Most of you have heard of the big box retailer Costco,correct? Costco (like) credit card king American Express understands the mega proven marketing concept “back ending” extremely well.
(In fact, if you are highly encouraged to read an explosive free nine page special report, that walks you through this incredibly powerful money making concept.
Which is used by a staggering 95% of all successful (on and offline) marketers. You can grab your explosive free copy at www.youcanmarketonlinenow.com/sales)
Speaking of Costco, take a look at their basic sales structure. They do everything in their power to keep their profit margins to just 15-20% above cost. But where they really make the bulk of their profits is, by selling different levels of their annual membership fees.
Think about that for just a second.
They sell a hot dog (with condiments) and a soda, for just $1.50. And have done so for years. While other retailers are happy to charge $3-$5 dollars for the exact same product.
So Often All You Really Need Is Some Basic Marketing Ideas To Increase Sales!
Costco’s marketing department is savvy enough to realize that the more money their incredibly loyal customers save each time they shop. The more likely they are to renew their annual membership.Correct?
What’s the lesson you ask? Simply this; whether you’re selling on or offline, you’ don’t have to try and earn all of your profit upfront (or what) is sometimes referred to as the front end of your business.
Case in point. American Express doesn’t charge any interest to use their credit card, instead they rely on their customers paying their annual membership fees.
And perhaps you’ve noticed (as well) that a ton of the really successful online marketers will sell an extremely under valued digital product that should normally retail for $27-$47 dollars.
They strategically market it for just $7-$17 dollars. Any idea why? Basically they understand the lifetime value of a customer stat.
So they realize that even though a new or first time customer may initially only spend X amount of dollars.
Over time, there is an extremely good chance they will upgrade and eventually spend hundreds if not thousands of dollars, especially if the vendor has competitive pricing and superior customer service.
Every Serious Small business Owner And or Service Provider Needs To Develop A Predictable Back End Marketing Strategy For Their Business. ( In Order To Maximize Long Term Profits!)
The following example is strictly for illustration purposes only. Suppose you sell an inexpensive front end educational DVD for $27 dollars, on ‘how to successfully decorate your home and or apartment for under $500 dollars.
But your ultimate goal is for (primarily) upscale income people to hire you (or your service) as their personal interior decorator, at $250 or X amount per hour.
If need be, you might allow other non directly competing small business owners and or service providers, to (either) sell or give away your $27 DVD, to their best customers and clients.
Because if or when you run your numbers and realize that for every 30 (or X) number of people that initially get exposed to your DVD or webinar etc.
Ten to thirty percent of them, (or X) percent of them, hire you at your starting rate of $250 or X dollars per hour.
How To Increase Sales Volume Is Really Not That Big A Mystery As Some Marketers Make It out To Be!
Because (either) way, you’ll still make a killing in the long run. Don’t you agree? And that’s how one of these extremely simple sales increase strategies, puts big money in your pocket. No matter what your particular niche is.
Just like former single family Real Estate investor John Schaub. As always, if you got any value out of this post, please Google Plus or tweet this. Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series. Because it will help you master your effective communication in marketing skills.
It’s a $97 dollar value and it’s free!
