(And How You Can Too!)
Who hasn’t heard or read about the almost Titanic collapse of the once seemingly invincible Kmart corporation?
Sounds like they could really use some solid guerrilla marketing ideas that cost pennies on the dollar, but make the cash register go kaching! Don’t you agree?
In fact back in their hey day many analysts pre maturely predicted that Kmart would rule for many years to come.
The same way far too many boxing analysts boldly predicted the long range dominance of former boxing great “Iron” Mike Tyson.
And of course everybody knows how tragic, and ultimately erroneous that prediction actually turned out to be, right?
Which just goes to show, that if you’re not willing to constantly adapt or remain on the cutting edge, you and I are quickly in danger of becoming toast!
Speaking of the all too sad demise of the once all mighty Kmart corporation. Suppose (for some) odd reason they were to uncharacteristically reach out to your firm in order to help them restore their sagging sales. What valuable advice would you offer to Kmart’ s sales & marketing team?
So What Proven Direct Marketing Strategies And Or Tactics Would You Suggest A Former Corporate Heavyweight Start Utilizing Asap?
Especially if they were to make you the following, potentially lucrative offer. They’ll generously joint venture profit share with you, (at least!) 25% of their gross front or back end end profits, you help create for them over their current starting monthly baseline amount.
Because currently they are exhausting their capital and are extremely frustrated with constantly having to rely on drastically slashing their prices.
In order to generate any type of consistent sales volume and or social media buzz. So let’s focus on five simple ways you can learn:
How To Give Your Best Customers An Over The Top Offer They Simply Can’t Refuse!
In order to correctly set the stage, way back in the day when Kmart was on top and money was rolling in hand over fist.
And they had tens of million dollars (at their disposal) to plaster conventional ad campaigns all over place.
Using all the traditional advertising mediums, like outrageously expensive prime time TV, radio and or display ads in major local Sunday newspapers etc.
Now fast forward to today. Instead of tens of millions of monthly advertising dollars, now (let’s say) Kmart only has a tenth of that current ad budget amount available per month per store.
Thank Goodness The Overall Success Of Your Direct Marketing Strategies And Or Tactics Are Not Solely Based On How Big Or Small Your Current Promotional And Or Advertising Budget Is!
Which means they currently have about $950K per month to try and restore their sagging sales.
So they’ve decided to test drive your proven guerrilla marketing ideas and or strategies for the next 90 -120 days and if your methods work.
They’ll seriously consider making you a long term commission only, performance based affiliate sales associate. Sound good?
Introducing Simple Low Cost Proven Ways For You To Help Them Create Some Serious Big Bang Word Of Mouth And Mouse Marketing Leverage.
And help Kmart start to get off their backs before it’s too late!
1.) From now on each person (over 18) that enters the store, Kmart is going to have their newly hired and trained, (salary) plus a 20 (or X%) commission based sales staff, offering you the chance to enter their brand new free daily, weekly and or monthly drawing. 😀
Each month one male and one female, (who spend at least X) are guaranteed to win $5k (or X thousand) dollars in cash. Say what? 😀
They will also win a thousand dollars in DVDs, plus a $5k shopping spree. Hold it. You’re not even close to being done yet! Because you’re creating an irresistible offer remember!
Ten guaranteed monthly second prize winners will get $500 dollars in local grocery store coupons, and fifty guaranteed third prize monthly winners will win $100 dollars in gas card savings coupons! Say what?
Is this particular underground marketing strategy, going to create some positive, viral word of mouth or mouse buzz? 😀 Or what?
Your Ultimate Keys To Success Lie In How Well You Create A Remarkable And Memorable Brand!
2.) And as long as the customer spends at least $10 dollars in the store per month, they automatically qualify for some really cool prizes, they’ll hear about via special VIP email alerts only!
These include prizes like winning 25 buffalo wings and two large pizzas delivered to your job or place of business free of charge.
(Once per month) for the next twelve months! (That’s a $35 dollar per month, or $420 dollar a year value!)
(Note: Think about how powerful and viral this type of low cost, high impact marketing strategy is. And yes, this type of low cost, high impact strategy will work for practically any niche.
Segmenting Your Marketing Efforts Can Easily Produce An Additional 250% Or More In Long Term Profits! (After You’ve Tested, Tracked And Tweaked Your Results!)
3.) Ladies, just for spending at least $50 dollars per month (or X amount of dollars) at the store. At least three of you (every month), will win three $500 dollar women designer watches!
And another five women that spend at least $20 dollars per month will win a pair of $300 dollar designer studded earrings!
Think of the incredible, long term, positive word of mouth & mouse buzz, these type of proven, relatively low cost marketing strategies, will most definitely create!
4.) Fellas not to be out done, as long as you spend at least $50 (or X amount of) dollars per month. You automatically go into a free drawing, and each month three guaranteed winners get a $1,500 men-s Rolex watch!(Not sold by Kmart of course!)
The Right Marketing Funnel Can And Definitely Will Lead To Many Untapped Marketing Opportunities And Or Possibilities!
5.) Every month a grand total of twenty winners, (ten men and ten women) will get either their monthly mortgage or monthly rent payment made for them for the next three months! Say what? 😀
All each winner needs to do is submit and have the necessary paperwork verified.
As long as you/they spend at least $50 (or X amount of) dollars in the store for that particular month. The twenty winners will be announced each month on Kmarts WordPress blog.
Just think what type of long term, “big bang” word of mouth and mouse marketing results this type of proactive marketing approach will most definitely have.
Not to mention the traffic frenzy it will most certainly create in your store(s!) And some serious online income as well.Don’t you agree?
Are You Starting To Appreciate How Certain Pro-active Advertising Strategies Beat The Outrageously Traditional Advertising Approach!
Bonus tips:
6.) And since Kmart is really trying to make a big splash. Kmart will target the absolute best direct sales staff they can. Which means they are going to target the ladies!
Therefore, every month the first 500 women, (or X amount) (over) 18 that enters the store, and spends at least $20 dollars. They’ll automatically get a free mini sample of whatever is the top selling female perfume (that month) in the cosmetic section.
Plus, they’ll also get a $50 dollar gas card and a free dozen roses delivered to either their job, home and or place of business! How’s that for positive ‘word of mouth’advertising techniques!
6 B.) Anytime a woman over 18 enters the store with kids (twelve and under), and they spend at least $20 dollars.
The first 200 of them automatically get a 20% discount coupon from the food court, good for their next five visits within the next 60 days, and three free kids DVD movie rentals!
These Are The Type Of Proven Sales Funnel Creation Strategies Which Will Definitely Cause Your Bank account To Swell!
7.) And finally. The next 500 women over 18 that enter the store and spend at least $20 (or X amount of) dollars, they win a free dozen roses and a really cool five foot teddy bear, and a nice gourmet box of chocolates, and a $20 dollar gas card as well! Huh?
Now honestly, since none of these women were not expecting any of these really cool surprises.
How long do you think it will take for them to spread the word high and low, by constantly tweeting, text messaging and adding their positive experiences on their Facebook pages etc?
And telling everybody at work and or their place of business!
Effective Lead Generation Strategies And Or Tactics Must Become a Main Stay Of Your Long Term Marketing Mix!
And basically for peanuts (relatively speaking), and a little marketing creativity. Kmart (and or major retailer X),will slowly over time start to become, (once more!) the in place to shop until you drop?
But only, if they quickly wise up and start effectively utilizing, some battlefield tested, guerrilla marketing ideas and or tactics. Don’t you agree? Me too!
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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