How can I increase sales without breaking the bank/
(Introducing Three Simple Yet Incredibly Powerful Low Cost Ways For You To Increase Your Long Term Profits Without Breaking The Bank To Do So.)
Have you ever wondered out loud, how can I increase sales?
Do you believe that a first time visitor to your site would really take the time to type in certain keywords, (and or) certain keyword phrases into Google (or Yahoo.)
And search for something ultimately just to find it for no good reason ? Nope!
Do you believe that an offline casual shopper would simply get in their car (especially) during a recession and drive across town, and walk into your crowded store, just to browse? Probably not.
Wanna Know How To Increase Sales Of A Product Just Like The Ultimate Insiders Do!
And by the same token, you didn’t really invest all that time and money in paying retail prices for those fancy smancy business cards with the raised print, display ads, multi colored fliers and brochures, radio ads and PPC (Pay per click) ads etc.
Just so a first time web visitor would on average (in less) than five seconds hit the back button and be gone,correct?
Especially since, statistically speaking there is a 98% plus chance they are never coming back! No way!
So the real question is, you didn’t really invest all your time and hard earned money on outrageously expensive TV or billboards ads just to be seen did you? Hopefully not.
Introducing Three Simple Battlefield Proven Ways To Increase Your Long Term Profits For Peanuts…
No, hopefully your real purpose for taking such expensive upfront risks, is so that in the not so distant future you can convert these and other fixed expenses into long term gross front or back end profits.
With that being said. Let’s now turn your attention and focus on three simple low cost, (and often overlooked) ways to systematically increase your long term profits for a fraction of the traditional costs.
No matter how you currently market your business (on or offline) or what your particular niche is; you still have certain fixed daily expenses agreed?
And all the activities that you do within any twenty four hour period, either covers those expenses or they don’t.
That said; here are three simple proven ways to prevent your business from losing money on a daily basis and start turning a profit for a whole lot less.
There Is An Absolute Ton Of Undermined Long Term Profit Currently Hidden In Your Business..(when You Start Systematically Asking Yourself; How Can I Increase Sales?)
Step One: On or offline you must always capture your first time visitors contact info (lead generation) in order to systematically (and inexpensively) follow up with them over time.(Power list building 101.)
For two powerful reasons:
A.) Remember the law of seven, which states on average it takes the typical consumer about seven points of contact with you before they’ll buy something. And if you’re attempting to use the far too expensive glitzy “Image ad” Madison Avenue approach to acquiring new customers. You’ll go broke long before you ever see any type of long term profits.
(And trying to create new first time customers on average is up to 500% more expensive than strategically selling more products and services to your current customers.)
That’s also the main reason why a staggering 87% of all new businesses (no matter) what size, fail within five short years or less!
Keep Developing Your Direct Selling Skills Because Before Long They Will Start Consistently Producing Some Multiple Streams Of Income!
B.) Online the average first time web visitor starts out just looking for free problem solving information.
And if your website is more of an online brochure (brochure ware) or a straight sales page, 99% of your first time visitors will simply hit the back button and never return!
(Because at that point (meaning) their first visit to your site, you two are glorified strangers. Or stated differently at that point you’re just a blind first date! You haven’t gotten to know each other yet!)
The net result is you( like a staggering) 98% of your online competitors will continue to starve! Because just like an offline first date, you just proposed marriage on your very first contact!
No, instead you should be sending or re-directing your first time visitor to your let’s get to know each better “lead capture” page.(For ex; www.youcanmarketonlinenow.com/sales
You know; this is where you offer them some relevant free, high quality content rich problem solving information, that directly benefits them and or addresses one of their main issues or concerns.
Creating Top Influencers Is A Great Example Of A Marketing Definitely Heading In The Right Direction!
In exchange for their contact info. Online primarily their first name and email address. Offline you want their full name and current mailing address.
Then you can start systematically following up with them and gathering other vital feedback from them through questionnaires and surveys etc.
Then you’ll have a much better idea what type of products or services to market to them in the future.
Step Two: If you just keep in mine that your ideal prospect/long term customer is also a customer/consumer for other businesses as well.
You can and will earn big profits over time by strategically forming high powered low cost JV (Joint Venture) relationships with other serious on and offline non competitive vendors that need your exact same customer.
Wanna Discover How To Do Direct Selling Which Definitely Pays The Rent!
For example purposes only; say your business is an upscale women’s hair salon. A real nice fit would be “Debbie’s House of Fragrances” just three blocks over.
You could offer a free bonus coupon (for new customers only) good for a free sample fragrance from Debbie (and vice verse) anytime your customers upsell/upgrade to both a shampoo, wash & trim.
In other words (test ) various offer combinations and you’ll quickly discover (because your valued customer base will tell you) what it takes to consistently get a certain percentage of them (say 30% or more) to go from spending $60.00 per visit to $75.00 dollars per visit!
You Keep Adjusting And Tweaking Your Various Direct Selling Techniques And You’ll Definitely Discover And Or Create Some Potentially Lucrative And Previously Untapped Profit Centers!
If your salon averages 125 people per week (that’s including) all of your chairs that are currently rented by other hair stylist. And if just 30% of them upsell to this better offer in order to get both the discounted price and the free bonus coupon from your JV partner Debbie.
That means an extra $555.00 dollars more per week in gross profits, or an extra $2,222.00 per month or an extra $26,660. per year! Without substantially increasing your overhead! Yea baby!
Here’s the math: ( 125 people per week x 30% =37.5 people upgrade/upsell from $60 -$75) ( $15 x 37=$555.)
($555. x 4 weeks per month =$2,220. per month more in gross front end profits) ($2,220 per month x 12 months = an additional $26,640 annually!) And who knows how much in long term potential back end profits.
You Keep Implementing Some Proven Direct Selling Tips And Your Long Term Profitability Is Assured!
Of course some months have five weeks in them, so this is only a rough estimate for illustration purposes only.
Also keep in mine: try to concentrate on the overall basic concept here, not the specific numbers!
And finally…
Start Strategically Using Low Cost High Powered Bounce Back Offers And Watch Your Long Term Profits Grow!
Step Three: The other thing you must do (especially in your offline business. If your serious about increasing your long term profits for peanuts! Every time (repeat- every-time)your customer purchases from you, you should be offering them a proven “bounce back” offer of some kind!
Meaning you or your cashier should hand them some type of coupon index card etc. That offers them one of your best market tested incentives to immediately return to your store within the next seven days ( or X number of days) (or less!) in order to receive some type of incentive discount and or free bonus gift.
( Or bring a new first time customer with them!)
Whether You Consistently Use The 3 C’s Of Marketing Or Not Get To It Already!
Believe it or not! By just employing these three simple battlefield tested low cost battlefield tested marketing strategies, over time (usually within six months or less) you will easily and systematically increase your overall long term profits for peanuts!
They’re not hard to implement, but it will take some effort on your part. Online you will need a good state of the art autoresponder service in order to do highly effective long term follow up by email.
Quick Note: If your business is a small Mom & Pop retailer of some kind, then you really want to concentrate on creating some serious type of bounce back offers.
And systematically asking yourself how can I increase sales?
In Part Two you’ll discover three more incredibly powerful low cost marketing strategies as well. So stay tuned!
Your Must Complete Homework Assignment Is Two fold:
1.) Put together in the next 30 days or less a list of at least three other offline cash starved small business owners that are non competitive to yours and reach out to them to form some type of low cost power joint venture (JV) arrangement.
Start by leveraging any previous relationships that you already have; like being a current or past member of any associations such as the chamber of Commerce etc.
If need be ask your staff for their valued feedback and reward any and all helpful suggestions!
2.) As your in the process of completing your assignment, share three simple positive insights that you got from this post in the comments section of this blog, in order to help inspire your fellow readers.
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
As always if you got any value out of this post, please share this on your favorite social media sites or tweet this. Thanks!
And if you’re currently registered on Linkedin or twitter, and you’re serious about about doing some type of power networking. Let’s get connected asap!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by
as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s free! Please note some links on this page are affiliate (income producing) links.
