Once Or After You Create Some Type Of Income Generating Assets Or Resources!
(This Is How You And Or Your Major Competitors Take Things To The Very Next Level Or Two!)
Entrepreneur you may or may not have noticed. right in your local area. There are men and women who definitely have various levels of major and minor influence, agreed?
And by you and I and or your major competitors strategically leveraging their various degrees of influence. You can over time create some potentially valuable income generating assets and or resources. Would you not agree?
Because it really gets down to your current or future marketing perspective. So turn the page and let’s have a closer look.
Entrepreneur The Best Lead Magnets Don’t Automatically Have To Be Limited To Problem Solving Information Products Or Services!
Case in point. Let’s say you either manage or own out right an incredibly successful business.
Which caters to both current and expecting moms to be. Which means some of your other products. Other than the current three levels of luxury baby cribs you sell. (Both on and offline BTW.)
You sell popular lower, mid level and extremely high level baby cribs. Which typically range in prices of $1,300- $2,700 dollars each.
This being the case. One of the simplest strategies you can and definitely should start at least A/B split testing asap.
Is offer a 90 or X day free drawing. Which is exclusive to your opt in email subscribers only. Meaning the only way your current and future customers (or first time walk in visitors) can win, one of your higher end state of the art Baby cribs.
Which typically retails for at least $2,000 -$2,500 or X amount of dollars. They have to be one of your opt in email subscribers. Which means (asap!) Set up a highly visible, four way sign in your store.
This way no matter where your customers or first time visitors are in you and or your major competitors store. They can’t miss your free drawing offer.
And Once You Start Ethically Bribing Your Ideal Prospects And Customers! (You Will Start To Separate Yourself From Your Major Competitors!)
(And remember entrepreneur. The following examples are strictly for hypothetical marketing illustration purposes only.)
So imagine what will start systematically happening to your bottom line over time. As soon as you and or your major competitors start offering a free drawing.
Once every 90 days or so. And each quarter, you and your staff will select that quarters 1st grand prize winner. And they will have 5 or X number of business days.
To either pick up their state of the art, high end baby crib. Or they automatically forfeit their prize. (Of course in the case of a totally unexpected emergency. They can call within the stated grace period and make alternative arrangements.)
And of course each quarter. All of the remaining 99% runner ups. As long as they drag a friend with them, whose at least 18. For an extremely limited time.
They will get two or X number of extremely time sensitive bonuses worth X.
As Long As You Know And Understand Your Ideal Customers Total Lifetime Customer Value Metrics! (You Can Strategically Extend Even More Totally Unexpected Benefits Their Way!)
Which means now you and or your major competitors would be wise. To collaborate (Joint Venture) with other local, non directing competing vendors or service providers.
Who target the exact same audience with different products or services.
Case in point. One of the extremely time sensitive bonuses worth X. Could be five or x number of professional baby pictures taken by an extremely reputable photography studio.
Which is an X dollar value. And the other could be or quickly become a nice mid level bottle of luxurious bubble bath for mom. Again, simpler for her dragging a friend with her.
In order to save X off their total purchases up to $1,500 or X amount of dollars. You know those two or any other two bonuses worth X.
Will definitely cause at least a few moms to start creating some positive word of mouth and mouse buzz, correct?
And as long as their friend/gust joins you and or your major competitors opt in email list.
Before they leave the store that day. They too save X% off their total purchases. Up to X amount of dollars. And if they spend over X amount of dollars. They too get both of the two previously described bonuses.
Otherwise if they spend less than X. And provided they also join your opt in email list. They still get to choose any one bonus of their choice.
Hopefully you can now better appreciate “why” you and I and or your major competitors. Definitely need to start creating various types of income generating assets and or resources, agreed?
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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