Okay So You’ve Self Published A Workbook Now What?
As you previously discovered in a another post about how to earn money.
Having full and or partial ownership (and therefore) control of some asset, really puts you in the drivers seat!Don’t you agree?
So as I also mentioned previously, let’s say you (as I have), recently self published your very own “how to” workbook of some kind.
In my particular case, my 160 page workbook teaches complete novices “how to” work from home, primarily part time, finding and or negotiating with private “Owner financed note and or mortgage/trust deed holders.”
And helping them convert these investment grade notes (periodic payments) into cash, by helping them sell all or part of their debt obligation.
Seeing “how” this is an extremely sophisticated area of real estate financing. The workbook teaches them from A-Z, exactly “what” they need to, in order to consistently find or negotiate with owners of these privately held debt instruments, so that deep pocketed financial institutions will pay to convert them into cash.
Once You Become Self Published You Have Just Opened The Door To Multiple Streams Of Income Producing Opportunities!
Now (just to be) completely transparent as possible here!Even with the very best training money can buy!Which in my particular niche industries case, even those highly motivated participants that invest anywhere from $3,500- $7,500 dollars per person, to attend these highly intense week long boot camps to be trained in this very sophisticated area!
A staggering 95- 98% of them will not earn the cost of their education back! 🙁
So obviously, my 160 page “how to” manual, can’t even begin to come close to matching that type of educational depth!
However, (thank goodness!) it’s not trying and or intending to!Instead, it definitely teaches the “must know” step by step basic fundamentals of the entire process!
So that practically anyone that’s dedicated and really prepared to make a real go of this potential business opportunity, can actually do so, without incurring huge upfront out of pocket cost, in order to do so!
So Now That You’ve Self Published Your Workbook How Do We Get Mass Exposure For It?
Remember, since the national average (for practically) any type of (so called) money making opportunity is about a dismal two percent or less!
That’s why I stressed it’s imperative, any and all joint venture promotional arrangements made with any vendor and or real estate guru and or guruette, has to be in writing and they will need to guarantee to distribute, giveaway and or sell, a bare bones minimum of 250,000 copies, (hard cover and or digital versions) of my text.
That way, the two percent or 5,000 semi active to extremely active 100% commissioned only bird dog (referral agents), will constantly be in some phase of the overall closing process! (250,000 x .02% = 5,000, (100% commissioned only bird dog/referral agents!)
Your Sales Funnel Can Be The Front end For Another Non Directly Competing Vendor!
That said; let’s now focus on at least four rather simple ways, that one of the extremely popular “Home Based Business Entrepreneurs” traveling expos, could strategically use my (hard cover) 160 page workbook, to create way more profitable marketing opportunities for themselves and we will both be a little more successful because of it!
(FYI: And remember, the main reason this series is being shared with you, is because somebody you currently know, work with and or are related to, has the right contacts! 😎
They’ve got the exact connections and clout needed to bring my text and potential marketing opportunity to their attention!
And when you do, you will be compensated with some type of ongoing residual compensation, for as long as the arrangement lasts!And that should be more than reason enough, for you to constantly beat the bush!! 😎 )Don’t you agree?
So What Are These Four Ways My Self Published Workbook Could Help The Home Based Business Entrepreneur Expo Industry?
First and foremost, before we even get to the four basic marketing strategies.I have absolutely no problem with an experienced marketer, agreeing in writing to create a digital version, (think ebook) of my text and simply drive (both) free (organic) and PPC (Pay Per Click) traffic to a to an extremely well written sales page they or a “hired gun” copy writer created, and hopefully sell as many ebooks as possible! 😀
They make 100% of all the front end sales, while I’ll gladly keep 100% of any deals the commissioned only bird dogs negotiate and close! 😀
However, they have to agree in writing to keep selling the text along (with) hopefully their army of affiliate sales reps, until they collectively reach the combined figure of at least 250,000 ebooks sold and or given away etc!
Otherwise, the two percent commission only sales force is nearly not large enough, in a practical sense to sustain itself in all likelihood!That said:
Fill Your Marketing Funnel With The Right Type Of Lead Bait And You’ll Definitely Be Light Years Ahead Of Your Major Competitors!
1.) Potential marketing strategy # one: Now you know those traveling road shows routinely spend a ton on 30 minute info-mercials and full and half page advertisements in some of the most popular newspapers,not to mention radio ads etc.
Which also means they probably have fairly expensive toll free numbers for the faithful to pre register to attend these live free 90 minute introductory workshops.Right?
So why not offer my hard cover book (and other inducement goodies) through a special “OTO” (One Time Only Offer) discounted price of just $27 (or X amount of) dollars!
As they travel the country end to end, about 250,000 people will ultimately attend their free 90 minute introductory workshops!
Don’t Discount The Long Term Earning Potential Of Some Of Your Very Best Small Business Marketing Strategies And Or Tactics!
And since you can usually expect at least one percent of the registrants to take them up on their offer, that means about 2,500 attendees will buy my or somebody else’s hard cover or digital info product and or service.(250,000 x .01% = 2,500 potential referral agents!)
2.) Potential marketing strategy # two: The next opportunity to offer my hard cover text is, at the end of each free 90 minute introductory presentation, the audience, that has basically decided not to take advantage of the main product/service being offered, will be directed to the back of the room, in order to purchase my (and other marketers) low end information products and or services.
Only this time, my text will cost (at least) $37 dollars.(And after a little strategic testing) they’ll know about “how” many copies to pre print.
However, they will be informed that every one of my text will have a special one page insert-super time sensitive– X% off their main course discount coupon inside of it!
And at least two of them will be for as much as 60% off the price of their main course, which of course will typically retail for anywhere from $3,500- $7,500 per person! 😀
Ever Notice How The Tallest Of Trees Got Their Initial Start From The Tiniest Acorns?
3.) Potential marketing strategy # three: Of course every person that purchases their main course/program, automatically gets my hard cover text as a free bonus gift!
Along with an additional $1,997 dollars (or X ) worth of “yours to keep no matter what you ultimately decide to do” risk reversal free bonuses!
Meaning: Even if they decide to ask for a full “No Questions Asked” 100% Unconditional refund within the legally allotted time! All the purchasers still get to keep their “Quick Decision” free goodies!
4.) Potential marketing strategy # four: And finally, every one of my hard cover text they sell or give away etc; they will have (after a little strategic market research), one of the “Home Based Business Expos” best market tested upsell offers for some type of “OTO” digital product, that normally retails for $497 dollars (or X!)
Isn’t Really Hard To Effectively Market And Or Promote Material You Haven’t Self Published!
Plus, the $147 dollars worth of “yours to keep” free risk reversal digital goodies! 😎 But the purchaser can get it all (for an extremely limited time of course), for just a one time low payment of just $97 dollars or X!
(Provided they go to the Home Expos’s WordPress blog and become a VIP opt in email/mobile marketing subscriber! 😉 )
(Note: And remember, the Home Expo gets to keep 100% of any of those additional income streams! All yours truly wants is those additional 100% commissioned only bird dogs, (at some point) to bring me some sort of investment grade deal or two! 😎
As Long As You Retain 100% Legal Control Of Your Workbook You Can Definitely Remain In The Drivers Seat!
So all this additional pro- active marketing activity will simply (over time of course!) Add nicely to my ever growing national army of of potential deal makers!Right?
Not a bad potential first run, for a lowly little 160 page “how to” workbook! Don’t you agree?Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!
