Now That You’ve Chosen Your Paid Email Service Provider! (Now What?)
First of all major congrats on “finally” settling on a choosing your very own paid email service provider. This may not seem like a fairly big deal now but rest assured it most certainly is. Because now unlike a staggering large amount of your major competitors. You no longer have to rely solely on the reach and control you mistakenly think you have on social media.
Because sadly you and I are just one slight or major algorithm change away. From having your current reach temporarily vanish. Or worst yet perhaps any one or all of your social media accounts gets temporarily or permanently shut down for good. It happens far more often than you may currently realize or appreciate.
On the other hand. With even a semi limited paid email service provider of your choice. You or your major competitors can systematically follow up and drip potential valuable content to your subscribers. Either by way of pre written email messages.
Or simply by periodically sending previously unscheduled “broadcast” messages. And now it doesn’t matter nearly as much what the owners and managers of the social media platforms are currently doing. On plan on doing in the not so distant future.
How And Why Having Direct Access To Your Paid Email Service Definitely Gives You A Whole Lot More Control! (For A Whole Lot Less Expense!)
Say for strictly for hypothetical marketing illustration purposes only. You’re either the sole or co-owner of an incredibly popular, non franchised retail appliance center. And you like the vast majority of your local competitors have noticed ‘how” much local rates for both prime time radio and TV ads have headed up recently.
And so have the local major newspaper ad rates as well. And sadly so have the rates in the local throwaway guides as well. So needless to say when both you and your major competitors attempt to lower your prices.
You’re systematically being squeezed on both ends. Say what? Think about it for just a second. Your front end advertising/promotional costs are rising by X%.
Plus your main competitors are aggressively lowering their front end prices as well. Ultimately you’re all facing shrinking front end costs. Which in and of itself may not automatically be or mean a bad thing. But without a viable, long term back end marketing strategy in place. My friend unfortunately your on a price war race to the bottom.
So How Or What Advantages Does Having Access To Your Own Paid Email Service Possibly Provide?
For one thing. And this is potentially huge so please pay close attention, okay? Let’s say it’s around the holidays. And practically if not all of the major local advertising providers seize the opportunity to raise their rates.
Which means in order to run the same traditional ads. You and everyone else should expect to pay X% more. And as always whether it’s your online PPC (Pay Per Click) ad campaigns.
Or it’s your offline traditional ad or promotional campaigns. You never really truly know what the potential outcome will be, correct? But the money comes out of your bank account just the same. This being the case. Since you or your senior marketing director(s) were savvy enough to start implementing your incredibly popular monthly free drawing strategy.
Over the last 24 months (two years alone) you’ve managed to build an impressive opt in email list of 2,785 extremely loyal subscribers. (And I might add with an impressive 87.7% retention rate.) (Note: The exact numbers here are not what’s really important. Just make darn sure you’re grasping the overall main concepts.)
And typically both your pre written and unscheduled “broadcast” email messages typically average an impressive 41.3% open rate. Let’s just round it off to 41% for ease of calculation, okay.)
So you send all 2,785 or X number of your subscribers a previously unscheduled, extremely time sensitive “broadcast” email alert. making them aware of a “closed sales event” which you will not be advertising/promoting to the general public.
Entrepreneur Practically Everybody Loves Ethical Bribes Of Some Kind! (And So Do The Vast Majority Of Your Current And Future Subscribers!)
And let’s say 41 or X% at least open your message. So 1,141 are curious enough to wanna “know” what’s going on. (2,785 x .41% = 1,141 rounded off.)
And for just a moment forget the remaining 1,644 or X number of remaining subscribers who for whatever reason(s) didn’t open this particular email. (2,785 – 1,141 = 1,644. Remember entrepreneur both these numbers and the examples are strictly hypothetical provided for hypothetical marketing illustration purposes only.)
You or your major competitors know you’re not only holding an extremely time sensitive, private “Discontinued Blowout Inventory Sales Event.” But every current subscriber who drags a friend with them, whose not already a current subscriber.
On top of saving 30-40 or X% off on a sliding scale. It’s 30 or X% off their total purchases under $1,000 or X amount of dollars. And 40 or X% off their total purchases above $1,000 or X amount of dollars.
Plus as an additional totally unexpected bonus. Simply for them dragging a friend with them whose at least 18. Before the ten or X day expiration date window expires. Before they leave your store they automatically get to purchase any one additional item of their choice at your actual hard cost up to $1,000 or X amount of dollars.
And as long as their guests also joins your opt in email list before they leave your store. They get to purchase any one item of their choice up to $500 or X amount of dollars.
And purchase it for your actual hard cost. This way a percentage of your subscriber base leaves your store and can’t wait to start texting, phoning and bragging to their tribe both on and off of social media, correct?
My friend this is just an incredibly small sample of “what’s” available to you or your major competitors. Once or as soon as you’ve chosen your very own paid email service provider. Sound like something you could live with or what?
Coming up very shortly in part two. Both you or your major competitors are about to “discover” how to effectively benefit (long term!) from your subscribers who don’t initially open you very first email.
Plus “how to” strategically monetize your email marketing efforts without selling your own products or services. (Is that not interesting?)
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