Your marketing research process will help you inexpensively out promote your major competitors.
How well do you really know your customers?
And (it probably goes ) without saying, that there is simply no way you’re not on top of things, correct?
Then you should be able to answer the following four questions -without- any problems.Correct? 😀
An effective marketing research process is going to go along way towards helping you answer the following four, (yet extremely) critical questions.
1.) Question # one: Without referring to your notes (providing of course) that you have some regarding this matter. On average which subject line (typically) gets a higher open rate?
Introducing Seven Potentially Profitable Reasons Why Conducting Market Research Is A Must!
Let’s see how well ya do? Here’s the continuation from question # one.
A.) The ones with some type of off beat humor?
B.) Or the ones that use specific figures in the headline; like 80% of blank, do blank.
2.) Question # two: Which type of email typically generates a higher click through rate (CTR) from your particular list?
A.) The ones that use HTML (hyper text mark up language).
B.) Or ordinary plain text.
Routinely Performing Certain Essentials Of Marketing Research Will Definitely Yield Positive Results For Quite A Long Time!
3.) Question # three: Typically, which type of response button gets the highest click through rate on your specific lead capture page? (Which is customized and created for your specific audience.)
A.) The ones that say “submit.”
B.) Or the ones that say “free instant access?” Or does it even if matter? Might a simple A/B split test of 100-300 visitors help you best decide which direction to go?
4.) Question # four: Typically which days and times are generally best to send sales letter types of emails?
A.) Early Tuesday mornings between 10 am -2:30 pm?
B.) Or early Thursday mornings between 10 – 2:30 pm.
Since You’re Probably Not Psychic Its Best That You Always Use Some Form Of A/B Split Testing And Tracking In Order To Best Serve Your Valuable Customers And Clients.
Well, unless your psychic. There is simply no way to know for sure, unless you start systematically testing and tracking your results. And then adjusting your long term marketing strategies accordingly.Right?
And one of the best (non techie) low cost, mega proven tools for you to do so, is low cost A/B split testing.
Which simply means a portion of your subscribers/customers receive offer A and another portion receives offer B.
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(And you can and definitely should, be using some form of strategic A/B split testing and tracking, whether you primarily market your products or services on or offline.)
And they ultimately decide which (if any) of the two offers they prefer best.
It certainly sounds simple enough (and it is.) Then why do so few (so called) serious entrepreneurs neglect to use it? Couldn’t tell ya.
Introducing Seven Powerful Money Making Benefits Of A/B Split Testing…
Benefit # one: You can and should be A/B split everything from the title/headline of your most responsive articles, podcasts and or free lead generating special reports etc.
This way (after) you discover which benefits entice your niche audience most. You can create a high powered business card that will in essence become your low cost, high powered lead magnet.
Your other benefit (s) is that you can start encouraging your in store sales staff to start including your best market tested (lead magnet) business card into all of your outgoing customers bags!
Your Marketing Research Project Can And Definitely Will Do Wonders To Help You Increase Your Bottom Line!
Plus, start having your sales staff routinely A/B split testing different offers to both your first time walk in customers as well as your incoming phone callers.
And track the results for about 5-7 business days and see which (if any) approach works best.
And then roll out the winner(s) company wide, and you just strategically added an additional 10-40% in long term profits (or more) to your bottom line for peanuts! 😀
Benefit # two: Split test your ‘bounce back’ offers by letting your sales associates A/B split test two different types of ‘bounce back’ offers with each sale they make. And track your results to see which (if any) of the two offers pulls best.
Your Increase And Or Decrease In Overall Response Rates Is One Of Your Best Forms Of Conducting Any Type Of Consumer Satisfaction Survey!
(FYI: The term ‘bounce back’ offer just refers to any type of super discounted coupon or inducement that you give to every customer each time they purchase (anything), to induce them to come back to your store asap!
( And preferably ethically bribe them to bring a semi qualified guest with them!)
Benefit # three: This next type of joint venture (JV) A/B split testing is slightly more advanced, but it can really crank out some serious long term profits for peanuts.
On either the front or back end of you sales funnel! Because remember, your marketing research project, is definitely an ongoing process.Right?
You take your top two or three JV partners and you offer one of them anywhere from 10-50% of each sale they bring you, when you both cross promote each other in some mutually beneficial way.
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And you contrast (test) that approach vs having another one set up some type of large display in their store, where they advertise a free (monthly or quarterly) drawing of one of your best selling products or services.
They choose the ‘Grand prize” winner and you both share the names of all the runner ups.Power list building 101.
(Of course if you’re going to do any type of successful email marketing follow up, you’re definitely going to need, a paid state of the art paid email service provider .
While Your Major Competitors Are Spending Tons Of Cash On Wasteful Non Effective Traditional Advertising Methods…
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Benefit # four: By strategically and inexpensively A/B split testing which bonuses cause the most sales. You’ll now have (practically) a foolproof way to induce old inactive or X customers to give you a second try.
Because the bonuses will have proven themselves in the ‘court of last resort’, (and that) my friend is truly the only vote that counts!
Benefit # five: After you discover which of your free bonuses create the most sales, you are now ready to create some serious, (long term) free viral marketing leverage.
Simply by allowing your best JV partners to also give them away free to their extremely valued customer base as well.
These Proven Sales Tips Are What Most Of Your Major Competitors Are Constantly Ignoring!
Just be sure you include a link to (either) your lead capture page and or your sales page, and or affiliate link sales page.
And after you create about 1,500–3,000 affiliates, you’ll start routinely earning some really nice totally passive income.(From an extremely tiny percentage of your total registered affiliates.)
(FYI: Just so you know (on average) a staggering 98% of your affiliates will do little or absolutely nothing! And about one-two percent are the really consistent money makers.)
Some Form Of Direct Marketing Will Most Definitely Give You An Ongoing Advantage!
Benefit # six: You can also JV (joint venture) offline by allowing local business groups (and or local charities) that meet once per month (or more.)
And allow them to give away your best market tested free bonuses in order to help them increase attendance to their annual workshops and or conferences etc. 😀
Benefit # seven: You can and should be A/B split testing anytime that you purchase a booth at one of the annual conventions.
Track if offering something free like a 30-90 one on one power consultation value at X, pulls better than 12 60-90 recorded sessions of past customers and clients (valued at X), works as a better free bonus, when they purchases from you that day!
Make Periodic Consumer Research Your Friend!
There you have it my friend, seven powerful (mega proven) low cost ways you can and will benefit from low cost high powered A/B split testing.
This is how you definitely make the most of your ongoing marketing research project. Don’t you agree?
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
And be sure to grab your explosive free 22 step small business marketing idea kit series. It’s a $97 dollar value and it’s free!
