Now you can dramatically decrease your marketing budget percentage!
(While Simultaneously Lowering Your Upfront Out Of Pocket Costs!)
If you can strategically lower your overall marketing budget percentage, while simultaneously lowering your upfront out of pocket costs by as much 30% or more.
Would you really have a problem with that? If not, this particular low cost, high powered, battlefield tested marketing strategy was made just for you.
It’s Sad And Sobering Fact That Five Short Years From Today….. A Staggering 88% Of You Will No Longer Be In Business!
It’s hard to believe isn’t it? But on average, for all the different types of businesses and services that will be started, both on & offline, within a five year period, only 12% will still be profitable.
Ladies & Gentlemen, as most of your are probably already aware. A staggering 88% of you, will not make the all important first five year (60 month cut.)
That is to say, in just five short years from now (12 months x 5 years in business = 60 total months.) For any number of reasons, the current business you started with such high hopes, (88%) of you will have failed and moved on.
And underfunded start ups (sadly) have a notorious reputation (and poor) track record of not surviving that all important, first five year cut.Couple those sobering statistics with online start ups and the business terrain is littered with tons of unfulfilled business potential.
How The Ultimate Insiders Strategically Use Low Cost High Powered Marketing Leverage To Systematically Lower Their Marketing Budget Percentage! (And How You Can Too!)
Let’s face it (already) in business, (on or offline) you’ve got to learn how to strategically use (almighty) marketing leverage, in order to multiply your gross earnings, while simultaneously lowering your upfront out of pocket costs as well.
Case in point: anytime you can lower your up front out of pocket costs by say 30% or more. You can literally gross the same amount of money as you did last year, but still net a higher gross profit!
This one simple strategy alone can account for an overall increase in your gross profits.
Have You Noticed The Companies That Use Direct Marketing Strategies And Or Tactics Definitely Do Okay In The Long Run!
For ex; take the following seven areas of your business. And no it doesn’t matter what your particular business, product, service or niche is. These powerful battlefield tested strategies will work for you.
(Provided you take the time to learn how to properly use them!)
But first, let’s take a closer look at seven different segments of your business that your your probably currently overlooking.
That you could easily improve( with a little) testing and tracking (of course) anywhere from a low of 3%- 15% each, separately.
Think about that last statement for a moment. If you were to start routinely testing and tracking your results, and you improved just 5% in each area, that equals an overall return of 35%!
And that my friend, really starts to add up rather quickly. Especially when you consider, that’s only accounting for the front end profits only!
Your Overall Marketing Budget Percentage Will Dramatically Improve Once You Totally Understand How To Apply The Rule Of 72 To Your Business.
Now if you’re already familiar with the financial concept (The Rule of 72), it says, if you take your rate of return (on any) given investment and divide it by the 72. The figure you get, tells you how many years it will take for your money to double. Provided of course that you get the exact same return for the entire length of the investment.
(And no this calculation doesn’t consider your individual tax rates and or any annual inflation considerations.)
So go ahead (if you dare) and divide 72 by 35%. And you’ll discover that your business has doubled in just 2.05 years! Give or take.
That’s what discovering and applying these proven marketing concepts may be worth to you. And to your top joint venture partners. Here are the seven major areas that you could easily learn to leverage in order to increase your overall long term profits for peanuts.
Don’t Under Estimate The Potential Growth And Benefits Of Direct Marketing Strategies!
1.) Leverage your money back guarantee (by inexpensively) testing and start using the turbo boosting ‘Risk Reversal” marketing concept. Meaning- you offer your customers X number of low cost high perceived valuable free bonuses (that either you) or your top joint venture partners supply.
(Remember, your free (and highly) encouraged to use the explosive free nine page special report offered to you on the home page of this blog, to help you strategically grow your profits! Watch the video on the home page for all the exciting details.)
And you allow your customers to keep them even if they decide to return and or ask for a complete refund! Let them know, that no mater what, they’ll still be X number of dollars ahead (in value!)
And these valuable free bonuses are just your way of saying “thanks” for giving your business, product or service a try!
There Are Different Types Of Direct Marketing Strategies And Or tactics You Should Be Constantly Utilizing!
2.) This next one can’t be stressed enough, but you gotta start systematically testing your main power headlines against one another.
Because (cadets) it’s a statistical proven fact, one main power headline can (and will) out perform another by as much as 21 times! In other words, your overall response rates could be 2,100% better!
With just a little tweaking.More highly targeted prospects,customers, clients and referrals for less money! Who else is up for that?
3.) Leverage your offers, by inexpensively testing, if increasing your warranty period for any order amounts over X amount of dollars increases sales.Or if adding free 2-3 day rush delivery shipping with any order over X amount of dollars increases sales etc.
There are simply way too many potential money making variables( in this one concept alone) to get into in this basic overview type of post.
But hopefully you get the general idea here, correct?
The Different Types Of Direct Marketing Strategies Readily Available To You Are Potential Game Changers!
4.) This next concept is really a close cousin to number three, but it’s incredibly powerful in it’s on right as well. Leverage (test) how offering different pricing options, especially on your more expensive products and services.
For ex; can you offer terms of 3 easy payments of X as opposed to one large payment by check or credit card? Or, extend your unconditional money back guarantee period by 3-12 months!
If you’re a consultant (or any) type of specialist that offers private one on one (hourly, weekly, monthly contract and or) group rate consulting fees.
You might test raising your rates (25-40%) in order to weed out your marginal customers and clients and zeroing in on your all important, twenty percent that account for 80% of your long term gross profit.See the post on the 80/20 rule in marketing.
Lots Of Times All That’s Really Needed Initially Is Some Proven Direct Marketing Basics!
5.) Although effective copy writing in and of itself is a very broad topic. Writing persuasive copy can basically be boiled down to these five main key areas, in order for you to start systematically testing and tracking your results.
1.) Your pre -headlines (optional), your main power headline and also optional is your main sub headlines.Always be sure your main power headlines answers your ideal prospects # one burning question. Which is, “What’s in it for me?”
The Clear Long Term Advantages Of Direct Marketing Become Even More Obvious Over Time!
In the interest of space, in part two of this series on, effectively lowering your marketing budget percentage.
You’ll also discover the four remaining persuasive copy writing secrets for this particular category, as well as the remaining two areas to get major marketing leverage in your business. Until then.
As always, if you got any value out of this post, please Google Plus or tweet this. Thanks!
And be sure to grab your explosive free 22 step small business marketing idea kit series. It’s a $97 dollar value and it’s free!
