How And Why Major Corporations Waste Tons Of Money On Totally Whack Advertisements!

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How And Why Major Corporations Waste Tons Of Money On Totally Whack Advertisements!

Have you ever really stopped and considered just “how” much money some of these extremely successful -major-corporations routinely spend (more like waste!) on these totally whack (emphasis mine!) dorky advertisements?

Now just to be clear, I’m not referring to the type of radio, TV and local and or massive national newspaper/magazine advertising campaigns that you and I are constantly bombarded with 24/7.

Because by and large, those glitzy multi million dollar efforts are what gets those companies noticed on a huge scale. And because their corporate pockets are so deep, they can simply afford to splash themselves all over the place, until enough individuals (and or companies) notice them and start consuming their products and services. So that they can and do make a go of it.

But truth told, that very same big buck (dismal result) producing institutional (image) advertising approach, can and will bankrupt (a staggering) 99.99% of the ambitious (yet) totally clueless small business owners and or service providers that tries it!

Because you simply can’t receive such meager results from the mass marketing approach, as a cash conscious small business owner and service provider and still meet all the other obligations of running a successful business.

Why Some Advertisements Are Simply Doomed To Fail From The Get Go!

 (Introducing The Case Of The $250,000 Dollar Mistake! Which Is Coming To Major Corporation Near You!))

Imagine for just a second, that you had this overwhelming desire to waste a staggering $250,000 dollars of your company’s hard earned money on some really whack advertisements.So let’s say you own a local pub and you serve food and drink and really great times etc.

And one day you or another co-owner get this major brainstorm of  “aha moment” and decide to invest a cool quarter of a million dollars on this really fancy hand written neon sign that will be placed on the outside of the storefront of your pub.

(Hey,I realize that it’s a completely far fetched premise ),and no sane business owner would actually do such a thing, but you’ll see how it neatly ties into the main premise of the post in just a bit. Anyway, you’re convinced that by having this fancy hand written outrageously expensive sign, that you’ll attract more brand new first time customers.

Because, (the rational) you use to justify this huge expenditure is, the sign will supposedly attract passer by’s and they’ll love the look of this really expensive sign so much, that they’ll naturally decide to stop in and have a brew or order your famous chicken mango salad deluxe etc.

But here’s the thing, the day you debut your sign, a giant rainstorm hits and within 15 minutes, your $250,000 dollar neon sign masterpiece was completely ruined! Say what? That’s correct! In just 15 short minutes, nobody could even recognize what your sign originally said, because it all ran together and was now one big blob!

Now that’s the definition of one of those totally whack advertisements. Don’t you agree?Now that the stage has been fully set. Here’s where all this is going. A while back, while watching a mildly entertaining boxing match on good old HBO.

Small Cash Starved Businesses Have No Business Trying To Advertise Like Deep Pocketed Big  Businesses!

It seems a major hotel chain (that shall remain nameless!) Get this, they invested a cool $250,000 dollars on this hand written stenciled advertisement, that was  placed on one of the fighters back!

So that once he removed his robe, but before the start of the fight, everybody could see and read the sign. And since the fight was being broadcast on HBO, that meant that literally millions of people initially saw this major hotel and casino chains name.(Yea, so!)

Now “who” can say for sure ‘how”  many new or repeat customers, this particular massively expensive institutional type of advertising strategy actually produced! But here’s the point; by the 5th round, (at at three minutes per round, that’s just 15 short  minutes into this mildly entertaining fight), their entire $250,000 dollar investment was a complete waste!

Because you could no longer even read the stenciled message on the fighter’s back, because he was sweating so profusely! And his sweat made the sign completely illegible!

(And truth told, by the end of the third -that’s just nine minutes into the fight, the stencil was already starting to smear from the fighters sweat. And if you tuned into the fight at the end of the third round, you would literally have no idea, what was ocne there! Unless the announcers referenced it!)

Unbelievable, that any company can and would shell out that type of money, on such a totally whack advertisement strategy! Don’t you agree? In part two, we’ll explore some far less expensive alternatives.

And hopefully demonstrate how and why you don’t need to, nor should you ever spend your hard earned money on totally whack advertisements! Now it’s your turn to share your thoughts!

Please list at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!

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