While Your Major Competitors Are Coasting During The Holiday Season You Should Be Ramping Up! Part Five

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While Your Major Competitors Are Coasting During The Holiday Season You Should Be Ramping Up! Part Five

By now it’s no secret that the typical holiday season can and should be a proverbial goldmine for some serious short and long term profit making opportunities, correct? If you’ve been following our ongoing series from part one until now (and hopefully) you have, then you’ve no doubt uncovered several previously untapped long range marketing opportunities, that have been spurred because of this series, correct?

With that in mind, let’s take a look at two more potentially lucrative ways for these four extremely savvy local retailers (the ones) that originally sponsored this raffle/ marketing concept, and see how they might crank their long term profits up big time!

But first, just a brief recap; so that hopefully going forward, if this is your initial introduction to the entire series, it won’t be so hard to follow the marketing methods to the madness.

That said;  four extremely savvy (and seriously cash flush) local retailers (a local appliance dealer, car dealership, jeweler and a furniture store, with two thriving locations, with future plans for a possible third in the works!)

They each each invests $7,500 dollars in order to buy a $30,000 dollar Cadilllac Escalade that they will raffle off for $50,000 dollars. (Or X.) Now they set up a booth in an extremely popular mall and proceed to raffle off the Escalade.

 Each entrant only pays a mere one time investment of $200 dollars. Again,we conservatively estimated that even in the wake of that incredibly low one time investment of a mere $200 dollars, only a measly 20,000 of the anticipated 100,000 individuals that will surely be storming the mall over the course of the next seven weeks, give or take, will actually bite the bullet and enter the raffle…..

 How The Ultimate Insiders Routinely Leverage The Potentially Outrageously Profitable Holiday Season!

(And How And Why You Can Too!)

Bare in mind, even though the moment those initial 20,000 raffle entrants pay the $200 dollar entry fee, the savvy retailers have instantly created a fairly response database!

And then they segment their list a little further when 5% of the 20,000 entrants (or 1,000) people spend an additional $300 dollars, for a grand total of $500 dollars, in order to be entered into the raffle an  additional time. So these 1,000 raffle buyers are referred to as alpha shoppers/buyers.

Now here’s where the fun stuff really begins. But first, let’s have a look at the math. Initially 20,000 shoppers invested $200 dollars each to enter the raffle. Which means the retailers initially grossed $4,000,000 million dollars. And then those 1,000 alpha shoppers invested an additional $300 dollars each, in order to be entered into the raffle an additional time. So that’s an additional #$300,000 dollars!

(20,000 x $200 = $4,000,000 / 1,000 x $300 = $300,000.)

Here’s how the retailers take this golden opportunity and literally crank their long term profits up! As the raffle entrants are eagerly paying their one time entry fee of a mere $200 dollars, the extremely savvy retailers have the entrants fill out a quick four question index card.

And one of the questions is, do you currently own or co-own your own business and or service? And let’s say that three percent of the 20,000 entrants do. Which means 600 of the 20,00 do own some type of business that may or may not currently have any employees. Or perhaps in the very near future, they will need  at least a few part time employees. (20,000 x .03% = 600 small business owners and or service providers/entrepreneurs.)

So the retailers offer the business owners special VIP new customers only (time sensitive) discount coupons to start routinely passing out to their valued employees/ associates that refer new potential employees and or after one years of worth of employment or, for their employees birthday’s or at Xmas and new year’s etc.

It’s Really No Surprise That The Largest Trees Sprout From The Tiniest Acorns, Right?

And these coupons entitle the shoppers to save 20% any purchase ( or X) at every store located in the mall for 90 days. The business owner will simply hand write an expiration date 90 days out on the back of the card.

And the employees and or card holder has the option of simply renewing it for the next twelve months, every year thereafter for just $5 dollars or X!

And the next way the savvy retailers will leverage these 20,000 eager raffle entrants is by asking if they’re married and or currently have a significant other! Hello!

And strictly for the sake of example, let’s say that 40% of the 20,000 entrants are. Which means 8,000 of them are! (20,000 x .40% = 8,000.)

Now both the local appliance dealer and  the savvy jeweler will offer special new customer only VIP discount coupons that allow the coupon holder to get 40% off (or X% off) their first three purchases. (With no minimum purchase amount required!)

And the savvy jeweler will give the gentlemen a special time sensitive VIP discount coupon that allows all the special ladies in their life to come into their store and purchase an eye catching pair of $400 dollar diamond studded earrings for the jewelers actual cost!

That way they can be the envy of the office and or their immediate circle of influence for just a little bit! And the ladies are given special VIP -new customer only- time sensitive discount coupons that allows the men in life to (either) buy a $1,500 dollar gold chain for just $500 dollars or purchase a $2,500 dollar men’s Rolex watch for just $1,000 dollars!

Either way, can you see how these savvy retailers can parlay that initial 20,000 raffle entrants into some serious long term profits? And it all resolves around strategically leveraging the aggressive holiday season shoppers! There’s quite a bit long term potential buried a simple raffle, don’t you agree?

Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!

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