So What Lesson Can Some Ski Masked Wearing Shoppers Teach You About Building Trust Online?

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So What Lesson Can Some Ski Masked Wearing Shoppers Teach You About Building Trust Online?

So ladies and gentlemen, can I ask you to please do me a really big favor? (I want you to be brutally honest) and tell me what would your immediate true gut kneed reaction be to following rather hair raising potential scenario. (See if you feel like it’s a launching pad for building trust or not!)

Picture this; it’s a really warm summer day and you and your spouse and or significant other and or you and your kids (if that applies), decides to pile into the car and head over to your neighborhood target.

And you’ve got the window down, listening to your tunes and yapping away on the cell phone. Sound familiar? And it’s somewhere between 65 and 70 degrees. So it’s definitely a nice day to help stimulate the economy. Don’t you agree?

So you park the car and head into the store. And as you’re leisurely strolling about, all of a  sudden completely out of the blue appear these two extremely large men, with trenches coats on and  they’re wearing these rather sinister looking ski masks covering their entire face! Say what?

Now entrepreneur (honestly) without going any further, and before you hear the full explanation, does this scenario lend itself to building trust of any kind thus far? In your humble opinion? I’m mean (who know’s) maybe these two rather large church going  guys just have a thing for ski masks and trench coats being wore in public, when it’s 65 degrees out ! Who knew?

And then again, maybe you and yours had better start looking for the nearest exit asap! What a ya  think? You got that right! But here’s the thing. What does that sort of bizarre (at best) offline shopping experience have to do with you building that all important trust online? Let’s find out…

 So What Possible Online Marketing Lesson Can Two Shoppers Wearing Ski Masks And Trench Coats Possibly Teach You About Building Trust Online?

Okay, so (let me get this straight) you were just shopping on a rather warm breezy summer day inside target, when (you say) all of a sudden out of nowhere, two rather large muscular looking guys donning ski masks and wearing trench coats started heading down the aisle, at rather brisk pace! Is that correct?

And you’re not sure how or what this rather odd offline shopping experience has to do with how you systematically go about building trust online. Is that correct?

Very simply. Would you really trust someone wearing a mask and a trench coat if they approached you and yours in-of all places- a department store? Whether it’s 70 degrees outside or not?  Wouldn’t you be just a little bit skeptical about their true intentions? Hmmm..?

You got that right! Which (translated) simply means; online (entrepreneur) a complete stranger (aka) that all important first time visitor lands on your state of the art WordPress blog for the very first time.

And guess what? There’s no real picture of you, nowhere to be found! Say what? Yep! Not even on your all important “about page?” Nope!

And if your business is primarily an offline local business (like) maybe a local auto repair shop, where the heck is your local phone number already! They hunt and hunt and hunt!

And just like the really discounted handyman you hired to do this special project for you on Saturday,it’s nowhere to be found. So let me get this straight.

You’ve got this really cool business, product and or service that you market online, correct?

Don’t Over Complicate Your Business Any More Than It Already Has To Be!

But once a visitor gets to your site, via your WordPress blog and upon their arrival, they don’t see your picture anywhere and there’s no way to contact you, if your business is a local one, because you didn’t bother to add your local number! Huh?

Or equally as bad, you practically hid it,  (meaning your local number) because you’re visitors get’s discouraged (and who could blame them!), after looking for it for a while!

And they decide to leave your site, vowing  in disgust never to return!

(Entrepreneur, this true life scenario happens somewhere everyday!)And you’re confused as to why they don’t know like or trust you enough to buy anything? Have I left any other vitally important details out?

Or the moment they hit your site, until the moment they leave it, all they get are a bunch of cheesy sales pitches!  Along with all the other previously mentioned circumstances still in place!

My friend please tell me that at least now you’ve kinda of sort have a much better idea and understanding why your site (under the aforementioned circumstances), is not exactly a breeding ground for building trust online just yet?

And it’s the same with you leaving comments with that defaulted gravatar icon! Forget about and replace it with a real picture of you, not some logo! Unless you’re brand (via) your logo is already very well established!

(Note: Some sites won’t even allow you to leave a comment, unless you have a real picture of yourself!)

So hopefully going forward, you know of at least two extremely important issues that definitely need to be addressed asap, correct? And how not properly addressing them will continue to cost you credibility and ultimately money, right? Any further questions? If not….

Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!

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