So here’s a quick, but incredibly loaded question for you to seriously consider your answer entrepreneur. How many different, (albeit!) convenient ways can your ideal target audience consume your various marketing assets?
Can they listen to you or one of your major competitors podcast? While they’re in their car? Can they watch your awesome “how to” problem solving videos. Either on their phone, laptop or desk top computer?
Can they read your highly informative blog posts, while they’re sitting in the waiting room of some professional, they’re about to see? Or are you still, (for whatever reasons!) limiting the different formats your content can be consumed in?
Systematically Increasing Revenue Is A Whole Easier When You Expand The Number Of Practical Ways Your Content Can Be Consumed!
case in point. As you’re reading (and hopefully!) apply what you’re discovering from this particular content. Are you currently sitting in either your doctor, CFP, CPA, dentist, chiropractor or estate planners waiting room?
Or are you reading via your laptop or tablet? Or are you currently an afternoon power walk? And listening to my or another entrepreneurs podcast? Either way, you can see the long-term benefits of allowing your target audience to be able to consume your content in various forms, right?
Think about it. You and I or one o your major competitors publish some extremely helpful content. And 3-12 months later. it’s still being consumed by your/our target audience. Ho cool is that? 😀
Maybe like in my specific case. You too created a five plus minute video. Helping entrepreneurs learn “how to” get a bank loan approved. And nine plus years later. It’s still your most watched video. With just north of 71,000 views. Plus 226 thumbs ups. And 49 comments still counting. 😉 How many marketing assets, do you currently have?
Which are still working incredibly hard for you. Nine plus years after you initially created them? 🙂
How Many Income Producing Assets Have You Created Just Once! 9Which Are Still Working Incredibly Hard For You Nine Years After The Fact?)
And consider this potentially valuable benefit as well. You and I or your major competitors publish practical blog content. And as long as you publish it on your self hosted blog. You can and should consider them as part of your constantly growing. Commissioned sales force.
They’ll work for you and I or your major competitors 24/7. They never – ever take a vacation or demand a raise. Or call in sick. And they never try and force you and I into any type of profit-sharing arrangements of any kind. 😀 But most of all. They never take rejection personally.
So when visitors stop by. And for whatever reasons don’t even finish reading the blog post or page they originally landed on. Your blog posts or video just keep right on working for you and I or your major competitors, right?
Not to mention you and I or your major competitors can (and definitely should!) Periodically link to other relevant content. As well as periodically embed relevant videos and link to your podcasts and guest blogging and guest podcast appearances too.
Are you definitely starting to appreciate ‘why’ you may have more potentially valuable marketing assets or resources. Than you’ve previously given yourself credit for?
Don’t Or Stop Letting Being A Beginner Discourage Or Side Track You Any Longer!
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
As always if you got any value out of this post, please share this on your favorite social media sites or tweet this. Thanks!
And if you’re currently registered on Linkedin or twitter, and you’re serious about doing some type of power networking. Let’s get connected asap!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host) who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
(And be sure you head over to Spotify.com and setup your free account. This way you can listen to my podcast “The Marketing Minute” and leave me a greatly appreciated 5 star review. Provided you honestly feel it warrants it. Thanks!)
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
(And speaking of you consistently generating some type of reliable passive income. This may just be what you need right now. Click the link to “discover” the real secret of the ultimate insiders.)
And be sure you grab your explosive free 22 step small business marketing mastery kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less. (Provided you’ll consistently implement as instructed.)
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s FREE! Please note some links on this page are affiliate (income producing) links.