Use good old customer service for sales increasing opportunities.
Have you ever thought of how the customer service aspect of your business can dramatically improve your sales increasing efforts? For literally pennies on the dollar.
And allow you to do it rather inexpensively, compared to trying to compete dollar for dollar with your much better funded major competitors.
How Inexpensive Customer Service Gestures Helps Your Sales Increasing Efforts For A Fraction Of The Traditional Costs!
Can you think of that one small local business that always has those extremely courteous employee/associates, no matter how many times they change personnel?
Amazing isn’t it? To think something as basic as good old customer service, can go an incredibly long way towards increasing customer loyalty.
For ex; have you ever heard the totally amazing story about how one of the day time managers of the famous ” Stew Leonard’s” grocery store chain; personally allowed a regular customer that forgot to bring their check book with, to leave with over $100 dollars worth of groceries and told to bring the money with them on their next visit!
So What Exactly Are You Currently Doing To Consistently Improve Your Customer Or Clients Loyalty?
How’s that for going the extra mile? Which grocery chain do you think that particular patron will be the most loyal to for years and years to come?
Can you say customer for life? How’s that for strategically using customer service for long term sales increasing purposes?
Introducing Three Incredibly Simple Customer Service Sales Increasing Strategies You Can Employ Right Now! (To Create At Least 25% More Long Term Business!)
Keep in mine, all by themselves, your not going to be able to overtake your major competitors or double your market share in the 18 months or less.
But you will be able to incrementally increase your sales volume without having to constantly spend tons of dollars to do so.
Of course you already realize how vitally important customer service is, but you may not totally appreciate how many untapped opportunities you have to apply it to your customer base.
You Do Realize You Can Over Deliver On Your Customer Service Efforts Without A Huge Bank Account, Right?
Quality customer service is not just about how large your company is or how much money and other resources you have to allocate to it.
Instead it involves understanding (and) to a certain degree being able to anticipate what your valued customer base needs from your business, product or service at any particular time.
Which means (while) the following three relatively inexpensive examples of customer service, will certainly help you start building (all important) cred with your customer base.
The More You Serve Your Target Audience The More Successful You’ll Ultimately Become!
They are simply not enough to move you from number seven in your current market niche to number one or two! So don’t discount them, but instead recognize how they can help be the catalyst to something much bigger.
And gradually improve your sales increasing results.
1.) Customer service strategy # one: Whenever you notice that a fairly significant portion of your valued customer brings their kids or grand kids to your store with them, and even though your particular business doesn’t necessarily cater to kids.
Start inexpensively testing giving away some really cool (unannounced) free bonus “new customer only” discount coupons from other local vendors (aka) joint venture partners, that caters specifically to kids (say) 12 and under.
You might have two main ones that you give away; one for any customers than spends under $30 dollars and one with better perks of course, for those that spend over $30 dollars.
For ex; you might give your customer two (or X number) of free passes to Magic mountain.
Find Out What Your Specific Customer Or Clients Hot Buttons Are And Start Pushing Them!
2.) Customer service strategy # two: If it turns out a significant portion of your valued customer base, are ardent pet lovers.
Why not create a special “hidden page” on your WordPress blog, in other words this particular page is not available to the general public, unless they have the specific URL (web address)to type into their browser and are given a link to click .
And create a “how to” love your Pets better page! And include maybe five to ten links of other local vendors that cater specifically to pets. Showcase some of your customers pets and some of their best pet video clips and or pictures.
And showcase where they can consistently purchase some really cool (non traditional) pet accessories.
In Short Be The and Or One Of Your Customers Or Clients Ultimate Solutions To Their Ongoing Problems!(And Watch Your Long Term Profits Soar!)
And the only way anyone can get the link to this page is by joining your email list.
3.) Customer service strategy # three: If it makes sense to do so, find out how many of your customers have local small businesses and services etc.
And whenever they have ‘Grand opening’ events for second locations and or ‘ everything must go’ inventory blowout sales etc.
Send an unscheduled email blast special alert to your subscribers! Plus tweet about it etc.
Use Social Media For Long Term Customer Service Sales Increasing Opportunities!
It’s an extremely simple way to get liked on Facebook and or mentioned on twitter etc.
Of course none of these incredibly simple customer service strategies will have customers beating your door down initially, but they will most definitely help you create some nice social media, positive word of mouth on and offline buzz.
And for a fraction of the traditional cost, you can gradually improve your sales increasing results!
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